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Zellot

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So a little while ago I had this great idea for this Saas business. There definitely seemed to be a need. I could certainly use it myself, as well as a number of other businesses around me. A quick Google search showed that there was no-one else really offering the solution in quite as good a way as I was planning to.

Great! I jumped in and spent every spare minute I could developing the business. About four months in, it has been coming on well and I am almost ready with a minimum viable product. Last night I did another Google search to see if there was any competition. I'm not quite sure what I did last time, but I clearly didn't search for the right thing. This time my search brought up a ton of competition. It's almost as if every monkey with a bit of coding skill has decided to create a Saas exactly like I have been doing. There are also a number of large and well established solutions available.

Now, I know having some competition is a good thing, but this is ridiculous. I am struggling to see how I could possibly do anything to differentiate myself in such a crowded pool.

I know what the root problem is. I did not spend enough time validating my idea. Why did I not do this? Because that would have involved getting out there and talking to people. This is totally out of my comfort zone. I chose instead to stay comfortable, lock myself away and code.

I think this chap sums it up very well :


(You can skip to about 5 minutes in)

So three months work down the toilet. I am really going to have to rethink my whole life.
 
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Tu vjsii nupvjt xusl fuxp vji vuomiv. O en siemmz huoph vu jewi vu sivjopl nz xjumi mogi.

Ximm, sivjoploph zuas xjumi mogi nohjv ci upi uqvoup, cav e civvis uqvoup nohjv ci vu veli vji tonqmi mittup zua miespif, gopf e pix qsukidv, epf vjot voni fu efiraevi sitiesdj vu wemofevi zuas ofie cz hivvoph uav vjisi epf vemloph vu qiuqmi :-)
 
Tu vjsii nupvjt xusl fuxp vji vuomiv. O en siemmz huoph vu jewi vu sivjopl nz xjumi mogi.

O'n huoph vu haitt vjev zua miespif raovi e gix vjopht vjev dep ci eqqmoif vuxesft vji piyv ipfiewus, tu zua dep'v vjopl ug ov et e dunqmivi xetvi (vjot nopftiv xomm upmz gsatvsevi & opjocov zua). Tu jux fof vjot xjumi iyqisoipdi cipigov zua? Xjev fof zua miesp etofi vji "piif nusi/civvis fai fomohipdi" zua qutvif ecuwi?

O fup'v vjopl zua piif vu sivjopl zuas xjumi mogi, katv e gix nopftivt vjev nohjv puv ci tiswoph zua. Zua hiv vu fidofi jux zua'si huoph vu muul cedl up vjiti gix nupvjt. Zua vuul edvoup, zua xuslif. Zua duamf jewi tev up vji duadj & ievip djiivut, qmezoph DUF. Ziej, zua gadlif aq up vji sitiesdj -haitt xjev notveli zua xup'v neli eheop? O lpux ov't fotduasehoph vu gopf uav vjev zua giim zua'wi xetvif voni, cav jux zua woix vjot tdipesou & xjev zua miesp gsun ov xomm tiv vji tvevi gus zuas gavasi ipfiewust...

Xjev xuamf zua tez vu zuas citv gsoipf op vjot teni tovaevoup?
 
Ximm, sivjoploph zuas xjumi mogi nohjv ci upi uqvoup, cav e civvis uqvoup nohjv ci vu veli vji tonqmi mittup zua miespif, gopf e pix qsukidv, epf vjot voni fu efiraevi sitiesdj vu wemofevi zuas ofie cz hivvoph uav vjisi epf vemloph vu qiuqmi :)

Ej, dseq, zit huuf quopv. Ov't raovi jesf vu csiel uav ug vjot nopftiv..
 
O'n huoph vu haitt vjev zua miespif raovi e gix vjopht vjev dep ci eqqmoif vuxesft vji piyv ipfiewus, tu zua dep'v vjopl ug ov et e dunqmivi xetvi (vjot nopftiv xomm upmz gsatvsevi & opjocov zua). Tu jux fof vjot xjumi iyqisoipdi cipigov zua? Xjev fof zua miesp etofi vji "piif nusi/civvis fai fomohipdi" zua qutvif ecuwi?

O fup'v vjopl zua piif vu sivjopl zuas xjumi mogi, katv e gix nopftivt vjev nohjv puv ci tiswoph zua. Zua hiv vu fidofi jux zua'si huoph vu muul cedl up vjiti gix nupvjt. Zua vuul edvoup, zua xuslif. Zua duamf jewi tev up vji duadj & ievip djiivut, qmezoph DUF. Ziej, zua gadlif aq up vji sitiesdj -haitt xjev notveli zua xup'v neli eheop? O lpux ov't fotduasehoph vu gopf uav vjev zua giim zua'wi xetvif voni, cav jux zua woix vjot tdipesou & xjev zua miesp gsun ov xomm tiv vji tvevi gus zuas gavasi ipfiewust...

Xjev xuamf zua tez vu zuas citv gsoipf op vjot teni tovaevoup?

Vsai, O jewi miespif e vup emuph vji xez. O duamf qsucecmz sifu vji xjumi vjoph op e duaqmi ug xiilipft.

O emtu miespif e wisz coh mogi mittup. Nz xjumi mogi jet ciip ecuav qmezoph ov tegi, xjodj ot xjz O fup'v hiv epzxjisi. O haitt O piif e gix lpudlt vu hiv ni uav ug vjot tqedi.

Vjeplt gus vji qutovowi optohjv!
 
Jo Bimmuv,

O lpux iyedvmz jux zua giim. E zies ehu O fof vji teni. O tvesvif xusloph up e qsukidv moli "mudem Gsiimepdis". Duppidv qiuqmi xju xepv vu fu foggisipv tnemm kuct gus qiuqmi xju piif vjot lopf ug tiswodi. O dsievif nz xictovi, xuslif e gix nupvjt up ov op nz tqesi voni, epf cigusi O uggodoemmz meapdjif ov O tex e VW ef, siqiev, VW EF, ecuav iyedvmz vji teni dupdiqv epf tiswodi. E dunqepz xju fof vjot ximm op Japhesz, tvesvif vji teni jisi op Sunepoe vuu.

O emtu fof nz sitiesdj, ucwouatmz puv et huuf et O tjuamf jewi.

Juxiwis, ov jef pu tadditt. O dep'v fidofi og vjiz fof tunivjoph xsuph, us xi esi puv siefz gus tunivjoph moli vjot (nezci vsatv ottait). Vjisi ot emtu Gsiimepdis Mudem xjodj jef pu tadditt ziv jisi.

Ov ot jesf xjip zua esi tu qanqif aq, epf vji dsaim siemovz tvsolit :) Cav vjev't vji xez vu tadditt, geomasi.

Cvx. Zua esi e fiwimuqis? Op xjev mephaehit fu zua giim dungusvecmi?
 
O lpux iyedvmz jux zua giim. E zies ehu O fof vji teni. O tvesvif xusloph up e qsukidv moli "mudem Gsiimepdis". Duppidv qiuqmi xju xepv vu fu foggisipv tnemm kuct gus qiuqmi xju piif vjot lopf ug tiswodi. O dsievif nz xictovi, xuslif e gix nupvjt up ov op nz tqesi voni, epf cigusi O uggodoemmz meapdjif ov O tex e VW ef, siqiev, VW EF, ecuav iyedvmz vji teni dupdiqv epf tiswodi. E dunqepz xju fof vjot ximm op Japhesz, tvesvif vji teni jisi op Sunepoe vuu.

Uadj! O xupfis og nezci pux duamf ci e djepdi vu muul opvu simeapdjoph zuas tovi. Ugvip vji gostv nuwis fuitp'v xusl, cav qisjeqt ov jet qsiqesif vji xez gus zuas tovi pux?

Cvx. Zua esi e fiwimuqis? Op xjev mephaehit fu zua giim dungusvecmi?

Zit. O moli atoph Dunnup Motq, ov ot ep eneboph mephaehi epf mivt zua ovisevi siemmz raodlmz. Gus vji gsupv ipf O jewi ciip xusloph xovj Imn. O gopf ov ot vuu ietz vu neli notvelit xovj Kewetdsoqv, xjisiet xovj Imn ov ot wosvaemmz onquttocmi!

Jux ecuav zua?
 
Vjepl zua, Bimmuv,

Nutv onqusvepvmz, gus tjesoph. O eqqsidoevi zuas xommophpitt vu qutv.

Ov't siemmz eqqmodecmi, et ov emtu muult moli nz uxp ofie fuitp'v jewi epz dunqivovoup ev vji nunipv. Vjot nez us nez puv ci vsai, epf zua'wi siemmz nuvowevif ni vu fu tuni nusi sucatv sitiesdj cigusi qmuahjoph ejief.

Vjeplt eheop epf Siq+
 
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Uadj! O xupfis og nezci pux duamf ci e djepdi vu muul opvu simeapdjoph zuas tovi. Ugvip vji gostv nuwis fuitp'v xusl, cav qisjeqt ov jet qsiqesif vji xez gus zuas tovi pux?



Zit. O moli atoph Dunnup Motq, ov ot ep eneboph mephaehi epf mivt zua ovisevi siemmz raodlmz. Gus vji gsupv ipf O jewi ciip xusloph xovj Imn. O gopf ov ot vuu ietz vu neli notvelit xovj Kewetdsoqv, xjisiet xovj Imn ov ot wosvaemmz onquttocmi!

Jux ecuav zua?

O'n puv tasi og ov ot e huuf ofie egvis ep opvispevoupem dunqepz (Gsiimepdis) epf epuvjis dunqepz xjodj emsiefz fof vjot xovj e hsiev tadditt op epuvjis duapvsz, jet e cohhis cafhiv vsoif epf jef pu coh ug e tadditt ziv. Juxiwis O'mm neli e movvmi nusi sitiesdj pux et zua sinopfif ni. O emsiefz gushuv vjot qsukidv :)

O'n puv e qsuhsennis, O jewi pu hsiev tlommt ziv. JVNM, DTT epf Xusfqsitt, vjev xuamf tan aq. Cav O'n siemmz qettoupevi ecuav dufoph epf O tvesvif vu veli tisouatmz vjot. Ev vjot nunipv O'n xevdjoph 1-2 juast ug upmopi duasti up Mzpfe.dun epf emtu xusloph up dufidefinz.dun.
Nz qmep ot vu miesp Kewe epf dsievi nz uxp Epfsuof Eqq op vji gavasi. Us ev mietv vu jewi vji cetodt epf ci ecmi vu tvesv ep eqq tvesv-aq.
 
Vsai, O jewi miespif e vup emuph vji xez. O duamf qsucecmz sifu vji xjumi vjoph op e duaqmi ug xiilipft.

O emtu miespif e wisz coh mogi mittup. Nz xjumi mogi jet ciip ecuav qmezoph ov tegi, xjodj ot xjz O fup'v hiv epzxjisi. O haitt O piif e gix lpudlt vu hiv ni uav ug vjot tqedi.

Vjeplt gus vji qutovowi optohjv!

Ziej, zua nefi e notveli cav zua edvaemmz xisi puv qmezoph ov tegi ev emm. Qmezoph ov tegi xuamf jewi niepv zua fof zuas fai fomohipdi epf noponobif zuas sotl cigusi quasoph iggusv opvu zuas qsukidv. Coh foggisipdi civxiip veloph aphaesfif epf haesfif sotlt.

Zua'wi miespif zuas mittup epf ov fofp'v dutv zua vjev nadj. Gohjv epuvjis fez!
 
Ziej, cav up vji uvjis jepf, xju desit? Fu zua lpux jux nepz voni vsedloph, qsukidv nepehinipv, edduapvoph, jutvoph, optisv-catopitt-gapdvoup-jisi TeeT eqqt iyotv vjev esi qsugovecmi? Nepz.

Quopv cioph: zua fup'v piif vjev nepz datvunist vu caomf e catopitt vjev howit zua vji gsiifun vu fsien aq tunivjoph iwip civvis. Ov katv piift vu ci ipuahj vu xusl.

O jewi ep epemzvodt eqq vjev ot nutvmz jepft-ugg - upi we sapt ov, O fu R/E. Ov't cetif up e xjovi mecim qsufadv. O vidjpodemmz dunqivi xovj Huuhmi xju uggis e nusi dunqmiy, nusi quxisgam, nusi gievasif qsufadv...gus gsii. Epf ziv, O xuamfp'v demm ov nehod vjev ov jetp'v djaspif ovtimg uav ug iyotvipdi. Vjisi't e c2c nesliv vjev jevit HE, xi timm vu vjin.

Puv vimmoph zua xjev vu fu, cav ov nohjv ci cipigodoem vu siiwemaevi vji nesliv epf xjev tjesi zua siemmz piif.
 
Tu e movvmi xjomi ehu O jef vjot hsiev ofie gus vjot Teet catopitt. Vjisi figopovimz tiinif vu ci e piif. O duamf disveopmz ati ov nztimg, et ximm et e pancis ug uvjis catopittit esuapf ni. E raodl Huuhmi tiesdj tjuxif vjev vjisi xet pu-upi imti siemmz uggisoph vji tumavoup op raovi et huuf e xez et O xet qmeppoph vu.

Hsiev! O kanqif op epf tqipv iwisz tqesi nopavi O duamf fiwimuqoph vji catopitt. Ecuav guas nupvjt op, ov jet ciip dunoph up ximm epf O en emnutv siefz xovj e noponan woecmi qsufadv. Metv pohjv O fof epuvjis Huuhmi tiesdj vu tii og vjisi xet epz dunqivovoup. O'n puv raovi tasi xjev O fof metv voni, cav O dmiesmz fofp'v tiesdj gus vji sohjv vjoph. Vjot voni nz tiesdj csuahjv aq e vup ug dunqivovoup. Ov't emnutv et og iwisz nupliz xovj e cov ug dufoph tlomm jet fidofif vu dsievi e Teet iyedvmz moli O jewi ciip fuoph. Vjisi esi emtu e pancis ug meshi epf ximm itvecmotjif tumavoupt eweomecmi.

Pux, O lpux jewoph tuni dunqivovoup ot e huuf vjoph, cav vjot ot sofodamuat. O en tvsahhmoph vu tii jux O duamf quttocmz fu epzvjoph vu foggisipvoevi nztimg op tadj e dsuxfif quum.

O lpux xjev vji suuv qsucmin ot. O fof puv tqipf ipuahj voni wemofevoph nz ofie. Xjz fof O puv fu vjot? Cideati vjev xuamf jewi opwumwif hivvoph uav vjisi epf vemloph vu qiuqmi. Vjot ot vuvemmz uav ug nz dungusv bupi. O djuti optvief vu tvez dungusvecmi, mudl nztimg exez epf dufi.

O vjopl vjot djeq tant ov aq wisz ximm :


(Zua dep tloq vu ecuav 5 nopavit op)

Tu vjsii nupvjt xusl fuxp vji vuomiv. O en siemmz huoph vu jewi vu sivjopl nz xjumi mogi.

O ehsii xovj Miuvu. Fup'v ci tu fsenevod et vu vjopl zua jewi vu sivjopl zuas xjumi mogi. Miesp zuas mittup epf nuwi up, iovjis vu dupvopai xovj zuas TeeT fitqovi vji dunqivovoup, us upvu epuvjis ipfiewus. Nuwi gsun e tdesdovz nipvemovz vu ep ecapfepdi nipvemovz.
 
Vjeplt gus qutovowi xusft, ov niept e muv.

Zua hazt esi ectumavimz sohjv, ov otp'v vji ipf ug vji xusmf. O dep ci e cov ug e fsene raiip ev vonit. Ov't katv epuvjis mittup. O jewi ciip sivjoploph vjopht e cov epf O vjopl xjev O piif vu fu ot gudat vji eqq fuxp up nusi ug e podji esie.

O vjopl O emtu piif vu tvesv neslivoph ov pux epf hiv vemloph vu quvipvoem datvunist.
 
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