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See Jessica Merritt's BSchool.com article, 50 Web Tools to Keep Tabs on Your Competitors.
You'll see a lot of tools you have probably already used, but not for competitive analysis. And you'll probably find new some tools for which you'll find your own uses. My favorites:
You'll see a lot of tools you have probably already used, but not for competitive analysis. And you'll probably find new some tools for which you'll find your own uses. My favorites:
- Google Alerts. Set one up for your name and your company name, at least. Then get an E-mail from Google every time someone writes about you.
- Google Insights. See what the world is searching for.
- Mark Alert. Find out when a new domain is registered using terms you specify.
- myIPneighbors. See what other sites are hosted at an IP. Great for seeing what else they're up to and staying ahead of the curve.
- Link Popularity Check. A snapshot of how search engines might see you.
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