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Spent about 6 hours today building a massive keyword list for a lead-gen website and I'm trying to get some feedback on how to separate which keywords to use strictly as PPC and which to integrate into the website to help the SERP.
As an example, let's say the website is lead-gen for Nail Salons, and with this website I'm trying to drive traffic from women that are searching to get their nails done or find a new nail salon. When they come to the site, they can fill out a simple form specifying what service they're looking for, they enter their contact information, then receive free price quotes from multiple local nail salons.
Following me so far? Good.
And so, I've built a list of a bunch of keywords that I believe women will type into the search engines when they're looking to find a local nail salon. Now I've got about 300 keywords, 60 of them I would actually consider keywords that someone would type that's actually looking to *purchase* the nail service, not just looking for information related to the subject.
Let's say these purchase-friendly keywords include: nail salon locations, (city name) nail salons, best nail salon in (city name), cheap nail salons, manicure (city name), pedicure (city name), manicure salon, get french manicure, etc. This may not be the best keyword list, but I think you get the picture; basically it sounds like they're searching for finding a nail salon.
So, my question is... How do I determine which of these 60 keywords to try to add to the homepage to build up the website's SERP, and which to use for PPC ads? I mean, surely I can't integrate all 60 keywords on the homepage and expect to get ranked for all of them.
Would it be wise to create landing pages (within the site) specific to each major-traffic keyword and try to build up the SERP for each of those landing pages for that specific keyword? For example - NailSalons.com/pedicure would be a landing page that includes the "pedicure" keyword and focuses solely on pedicures (also has the web form on the page), NailSalons.com/french-manicure would have the keyword "french manicure" and be a landing page that discusses french manicures (also has the web form on the page).
Hope all of this makes sense.
Thanks for helping me out.
As an example, let's say the website is lead-gen for Nail Salons, and with this website I'm trying to drive traffic from women that are searching to get their nails done or find a new nail salon. When they come to the site, they can fill out a simple form specifying what service they're looking for, they enter their contact information, then receive free price quotes from multiple local nail salons.
Following me so far? Good.
And so, I've built a list of a bunch of keywords that I believe women will type into the search engines when they're looking to find a local nail salon. Now I've got about 300 keywords, 60 of them I would actually consider keywords that someone would type that's actually looking to *purchase* the nail service, not just looking for information related to the subject.
Let's say these purchase-friendly keywords include: nail salon locations, (city name) nail salons, best nail salon in (city name), cheap nail salons, manicure (city name), pedicure (city name), manicure salon, get french manicure, etc. This may not be the best keyword list, but I think you get the picture; basically it sounds like they're searching for finding a nail salon.
So, my question is... How do I determine which of these 60 keywords to try to add to the homepage to build up the website's SERP, and which to use for PPC ads? I mean, surely I can't integrate all 60 keywords on the homepage and expect to get ranked for all of them.
Would it be wise to create landing pages (within the site) specific to each major-traffic keyword and try to build up the SERP for each of those landing pages for that specific keyword? For example - NailSalons.com/pedicure would be a landing page that includes the "pedicure" keyword and focuses solely on pedicures (also has the web form on the page), NailSalons.com/french-manicure would have the keyword "french manicure" and be a landing page that discusses french manicures (also has the web form on the page).
Hope all of this makes sense.
Thanks for helping me out.
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