Hey guys, I'm in the middle of starting a line of digital products for kids, but unsure of who my audience is in terms of marketing and call-to-actions. Growing up watching Nickelodeon and the rest, the traditional kids products such as toys were pretty much always advertised to directly to kids ie the language, copy, visuals used were aimed at kids. Should this approach be used on the web too?
For example, if my site is populated with free content for young children from which I upsell to products on my store should the copy be geared towards the parents who are ultimately the ones who open the wallets or at the kids who is the consumer.
I also wanted to use a lead magnet for building my email list but unsure of whos email I should be collecting. Considering the products are for 6-10year olds who probably dont even have email addresses, and even if they did, the open ratio is likely to be low. Would it be advisable to ask for their parents' email adds? Is it considered unethical to do this?
Been racking my head all day thinking about this issue but cant seem to figure it out.
Of course it would be best to test both scenarios, but I simply dont have the resources at the moment to do so, so any advice/thoughts would be super helpful! Will be transferring reps.
Cheers! JB
For example, if my site is populated with free content for young children from which I upsell to products on my store should the copy be geared towards the parents who are ultimately the ones who open the wallets or at the kids who is the consumer.
I also wanted to use a lead magnet for building my email list but unsure of whos email I should be collecting. Considering the products are for 6-10year olds who probably dont even have email addresses, and even if they did, the open ratio is likely to be low. Would it be advisable to ask for their parents' email adds? Is it considered unethical to do this?
Been racking my head all day thinking about this issue but cant seem to figure it out.
Of course it would be best to test both scenarios, but I simply dont have the resources at the moment to do so, so any advice/thoughts would be super helpful! Will be transferring reps.
Cheers! JB
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