Which is actually better? I know Unscripted advocates for Kinetic Execution and testing the market immediately(as cheaply as possible.) But i've seen some conflicting information online.
Kinetic Execution seems like a bottom up approach, where not much indepth research and analysis is done, besides the CENTS evaluation. What if the idea we went for is not going to be able to be profitable, after we have started?
What do you guys think of a top down approach with an end goal vision for the business in mind, for example with financial forecasting, and identifying competitors? Isn't it much better to do that? To analyse competitors and their weaknesses, so we know where to attack and position
Sun Tzu once said, "Victorious armies first seek victory and then fight. Defeated armies first fight and then seek to win." So i'm quite confused.
I'm asking because i'm deciding on a new business idea to pursueand trying to choose between multiple ideas.
What do you guys think?
Kinetic Execution seems like a bottom up approach, where not much indepth research and analysis is done, besides the CENTS evaluation. What if the idea we went for is not going to be able to be profitable, after we have started?
What do you guys think of a top down approach with an end goal vision for the business in mind, for example with financial forecasting, and identifying competitors? Isn't it much better to do that? To analyse competitors and their weaknesses, so we know where to attack and position
Sun Tzu once said, "Victorious armies first seek victory and then fight. Defeated armies first fight and then seek to win." So i'm quite confused.
I'm asking because i'm deciding on a new business idea to pursueand trying to choose between multiple ideas.
What do you guys think?
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