mgore714
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- Joined
- Sep 3, 2012
- Messages
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Hi All!
I just launched a new service for copywriters and direct marketers. Below I'll give as much detail as possible for anyone that's interested in the business side as well as the value prop. I'd appreciate any and all feedback on improving the service to better cater to you guys - copywriters and direct marketers.
Problem: A couple months back I was looking to ship a bunch of handwritten sales letters to potential customers. However, I didn't want to take the time to write them myself. I looked for companies offering services and found they were priced way too high. Cheapest pricing I found was 5 cents per word. Considering a 200 word letter, that's $10! I looked at other viable solutions such as using handwriting fonts but found that conversion rates were low since it didn't convey trust and came off as a gimmick.
Solution: Decided to create my own infrastructure so that I could get handwritten letters cheap.
Since then I decided to take this infrastructure and make it into a fastlane business.
Value proposition: handwritten letters for direct mail marketers at an affordable price. Why? Because handwritten letters convert 5-15x better than typical direct mail.
So what have I done so far?
1. Created the infrastructure - have quality writers, and ability to meet demand.
2. Created and shipped 500 handwritten letters to potential clients. 500 should be sufficient to gauge market demand and whether or not my pricing is acceptable.
3. Created the website: http://Salesbyhand.com. Please note: I understand the site's not perfect for converting online traffic. However, I decided on launching a minimal viable website to increase conversion rates from offline marketing.
4. Built a team. I brought on two friends to run the business in case it grows faster than expected.
5. Created this thread to get instant feedback and iterate the offer.
With all that said, here is the current pricing:
0-100 letters: $7.99 per letter
100-1,000 letters: $4.99 per letter
1,000-10,000 letters: $2.99 per letter
10,000 letters or more: $2.49 per letter
Pricing includes all costs except shipping (envelope, paper, up to 200 words on paper, envelope addressing free). Shipping is not included since it depends on whether you choose to use regular stamps or a mailing permit. Option is given to the customer.
As of now that's all the necessary details I can think of. If you guys have any questions then please ask and I'll be glad to clarify.
Furthermore, if any of you are interested in this service then I'd be glad to offer a 25% discount for your first order as a fastlaner.
Please tear this idea up and offer any feedback. I won't take it personally and do appreciate any and all input
Thanks guys!
I just launched a new service for copywriters and direct marketers. Below I'll give as much detail as possible for anyone that's interested in the business side as well as the value prop. I'd appreciate any and all feedback on improving the service to better cater to you guys - copywriters and direct marketers.
Problem: A couple months back I was looking to ship a bunch of handwritten sales letters to potential customers. However, I didn't want to take the time to write them myself. I looked for companies offering services and found they were priced way too high. Cheapest pricing I found was 5 cents per word. Considering a 200 word letter, that's $10! I looked at other viable solutions such as using handwriting fonts but found that conversion rates were low since it didn't convey trust and came off as a gimmick.
Solution: Decided to create my own infrastructure so that I could get handwritten letters cheap.
Since then I decided to take this infrastructure and make it into a fastlane business.
Value proposition: handwritten letters for direct mail marketers at an affordable price. Why? Because handwritten letters convert 5-15x better than typical direct mail.
So what have I done so far?
1. Created the infrastructure - have quality writers, and ability to meet demand.
2. Created and shipped 500 handwritten letters to potential clients. 500 should be sufficient to gauge market demand and whether or not my pricing is acceptable.
3. Created the website: http://Salesbyhand.com. Please note: I understand the site's not perfect for converting online traffic. However, I decided on launching a minimal viable website to increase conversion rates from offline marketing.
4. Built a team. I brought on two friends to run the business in case it grows faster than expected.
5. Created this thread to get instant feedback and iterate the offer.
With all that said, here is the current pricing:
0-100 letters: $7.99 per letter
100-1,000 letters: $4.99 per letter
1,000-10,000 letters: $2.99 per letter
10,000 letters or more: $2.49 per letter
Pricing includes all costs except shipping (envelope, paper, up to 200 words on paper, envelope addressing free). Shipping is not included since it depends on whether you choose to use regular stamps or a mailing permit. Option is given to the customer.
As of now that's all the necessary details I can think of. If you guys have any questions then please ask and I'll be glad to clarify.
Furthermore, if any of you are interested in this service then I'd be glad to offer a 25% discount for your first order as a fastlaner.
Please tear this idea up and offer any feedback. I won't take it personally and do appreciate any and all input
Thanks guys!
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