I'm launching a programmer-focused SaaS tool and looking for the ideal place to market it. It's a tool like GitHub where nearly every programmer has a use for it and many would just subscribe like the rest of the tools we use - GitHub, Jetbrains, Postico, etc.
Based on some research on Google Ads, I can spend about $1 CPC and expect to get maybe 800-1000 clicks per month. While that might not seem like a lot, the keywords I'm using are very problem/solution focused. For instance, it's like searching for "ENOENT: no such file or directory". Not many people search that, but when you do, you're looking for a specific solution, i.e. you are in the buying mindset.
So, I think I'll get fairly good product trial and conversions off those clicks. We'll see.
But, I don't want to rely on Google Ads alone to drive in traffic.
Other places I'm thinking of advertising and/or making content:
- Facebook Ads
- Reddit Ads
- Stackoverflow
- Medium (this is content focused)
- Quora
I've been keeping track of the websites that I visit most each day as a programmer and these are in the top for software answers.
I'd love feedback on the strategy and approach.
Am I missing any large, technology-focused web properties that developers go to find solutions to problems?
Specifically web developers, i.e. NodeJS, PHP, DevOps, AWS, cloud, stuff like that. Not C++, .NET, or mainframe tech
Based on some research on Google Ads, I can spend about $1 CPC and expect to get maybe 800-1000 clicks per month. While that might not seem like a lot, the keywords I'm using are very problem/solution focused. For instance, it's like searching for "ENOENT: no such file or directory". Not many people search that, but when you do, you're looking for a specific solution, i.e. you are in the buying mindset.
So, I think I'll get fairly good product trial and conversions off those clicks. We'll see.
But, I don't want to rely on Google Ads alone to drive in traffic.
Other places I'm thinking of advertising and/or making content:
- Facebook Ads
- Reddit Ads
- Stackoverflow
- Medium (this is content focused)
- Quora
I've been keeping track of the websites that I visit most each day as a programmer and these are in the top for software answers.
I'd love feedback on the strategy and approach.
Am I missing any large, technology-focused web properties that developers go to find solutions to problems?
Specifically web developers, i.e. NodeJS, PHP, DevOps, AWS, cloud, stuff like that. Not C++, .NET, or mainframe tech
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
