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This is my first execution thread. I'm a software engineer by trade and have spent the past five years working on a variety of different side projects, startups, hustles, etc. on the side without much success. The common denominator between all of them I recently discovered is not moving quickly enough to put the product in front of the customer. Seriously, I've probably put thousands of man hours into a variety of codebases that never saw the light of day. It was all code I loved learning & writing (machine learning projects) but not a dime was earned -- in fact, I probably lost a few hundred in server costs over the years.
Since this thread is public, I'll be keeping the details of the drug (name, website, etc) secret until I'm far enough along. I'll speak generally about the process in this thread -- the process is all that matters, not the events.
I recently came across this idea a couple weeks ago after suffering an ailment and have never truly been satisfied with the existing OTC products. I've often had to combine other supplements, vitamins, drugs, etc. to become fully healed. Call it fate, but my mind shifted back to reading the millionaire fastlane 5 years ago. What can I produce to better serve my need? Is this even possible to pull off? I know absolutely nothing about drug manufacturing. Who the F*ck am I? My consumer/producer balance has been out of whack for too goddamn long. I immediately reread TMF . The book is like a red pill -- once you think like a producer, you can never go back to the normal life of consumption.
PROGRESS
1. COMPETITIVE ANALYSIS. There are other competitors out there that offer products similar to what I plan to offer. One competitor has a retail presence in one of the major drug stores (I've used their product). The other is newer to the scene (past two years) and primarily online sales based. The rest of the competitors (5-6 or so) are primarily online sales driven. All of the competitors have weak social presence (10k instagram followers on the primary competitor, 5k on the next).
My plan to enter market is to target a specific niche of the market that would use this OTC. I plan to tailor my branding around this niche, do outreach on instagram where my target niche resides, and build a network and name around these people & use that to snowball to the larger market. Given none of the competitors have a strong social following, I believe this is my "edge".
Furthermore, my second edge is product offering. I'll be offering a unique cocktail of ingredients in the OTC drug that none of the competitors offer. I will combine the drugs/vitamins/etc I take to best solve the ailment. Secondly, I plan on offering a different deliverable -- chewable tablet instead of the traditional pill. These are my two differentiators on the product side.
2. DOMAIN. I've decided on a name that is two syllables, not trademarked in the drug industry, and has potential branding around the playfulness of it. I was able to procure the domain getXXX.com where XXX is the name of the company. I plan on naming the first OTC drug product XXX and future products that support the main product XXX ____ where ____ is another name. I think it's important to highlight #1 two syllables is important and #2 you don't need to start out with XXX.com. It's pretty much impossible these days.
3. LOGO. I'm outsourcing the logo design work to fiverr. The logo design is important to me because it will be key in differentiating myself from a branding perspective. Since this is a OTC drug that will solve ailments, I'm looking for calming colors like grey, blue, etc. This is still in progress right now so I don't have much more to share.
4. WEBSITE. Even though I'm a full stack developer and capable of building my own site, this is a DISTRACTION. This is something I would've normally done and the reason why I have nothing to show after 5 years of development. Instead, I'll use shopify and customize the theme on my own. Just pay the damn $29 a month to start and prove the concept before wasting 200 hours on a useless site.
IN PROGRESS
1. MANUFACTURERS. I've built up a list of FDA approved manufacturers capable of producing OTC chewable tablets. I'm currently in the process of contacting them now to source a reputable manufactuer to produce my product. My plan is to get a 100 tablet sample.
2. TEST CLIENTS. I'll also need to source test clients which will be hard because I can't just make them sick with the ailment. I still need to think up a plan on this.
I also plan on spinning up a complimentary execution thread in the INSIDERS forum to get more tailored feedback on branding &messaging.
Since this thread is public, I'll be keeping the details of the drug (name, website, etc) secret until I'm far enough along. I'll speak generally about the process in this thread -- the process is all that matters, not the events.
I recently came across this idea a couple weeks ago after suffering an ailment and have never truly been satisfied with the existing OTC products. I've often had to combine other supplements, vitamins, drugs, etc. to become fully healed. Call it fate, but my mind shifted back to reading the millionaire fastlane 5 years ago. What can I produce to better serve my need? Is this even possible to pull off? I know absolutely nothing about drug manufacturing. Who the F*ck am I? My consumer/producer balance has been out of whack for too goddamn long. I immediately reread TMF . The book is like a red pill -- once you think like a producer, you can never go back to the normal life of consumption.
PROGRESS
1. COMPETITIVE ANALYSIS. There are other competitors out there that offer products similar to what I plan to offer. One competitor has a retail presence in one of the major drug stores (I've used their product). The other is newer to the scene (past two years) and primarily online sales based. The rest of the competitors (5-6 or so) are primarily online sales driven. All of the competitors have weak social presence (10k instagram followers on the primary competitor, 5k on the next).
My plan to enter market is to target a specific niche of the market that would use this OTC. I plan to tailor my branding around this niche, do outreach on instagram where my target niche resides, and build a network and name around these people & use that to snowball to the larger market. Given none of the competitors have a strong social following, I believe this is my "edge".
Furthermore, my second edge is product offering. I'll be offering a unique cocktail of ingredients in the OTC drug that none of the competitors offer. I will combine the drugs/vitamins/etc I take to best solve the ailment. Secondly, I plan on offering a different deliverable -- chewable tablet instead of the traditional pill. These are my two differentiators on the product side.
2. DOMAIN. I've decided on a name that is two syllables, not trademarked in the drug industry, and has potential branding around the playfulness of it. I was able to procure the domain getXXX.com where XXX is the name of the company. I plan on naming the first OTC drug product XXX and future products that support the main product XXX ____ where ____ is another name. I think it's important to highlight #1 two syllables is important and #2 you don't need to start out with XXX.com. It's pretty much impossible these days.
3. LOGO. I'm outsourcing the logo design work to fiverr. The logo design is important to me because it will be key in differentiating myself from a branding perspective. Since this is a OTC drug that will solve ailments, I'm looking for calming colors like grey, blue, etc. This is still in progress right now so I don't have much more to share.
4. WEBSITE. Even though I'm a full stack developer and capable of building my own site, this is a DISTRACTION. This is something I would've normally done and the reason why I have nothing to show after 5 years of development. Instead, I'll use shopify and customize the theme on my own. Just pay the damn $29 a month to start and prove the concept before wasting 200 hours on a useless site.
IN PROGRESS
1. MANUFACTURERS. I've built up a list of FDA approved manufacturers capable of producing OTC chewable tablets. I'm currently in the process of contacting them now to source a reputable manufactuer to produce my product. My plan is to get a 100 tablet sample.
2. TEST CLIENTS. I'll also need to source test clients which will be hard because I can't just make them sick with the ailment. I still need to think up a plan on this.
I also plan on spinning up a complimentary execution thread in the INSIDERS forum to get more tailored feedback on branding &messaging.
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