Launching oKickstarter: A premium dress sock that can confidently be worn from the office to the gym

[powderhound100]

After considerable product development, I'm excited to launch say we'll be launching soon (March 5th). We've developed a premium dress sock that's designed to be worn all day, from the office to the gym. They're designed to make life that much easier for the active professional.

You can check out our video and page preview here:
Introducing the Pro-Formance Sock by ALMI

I've been sharing product development etc. on an INSIDERS thread, but figured I'd put the kickstarter launch info out here.



Excited to get it there and start testing to see what works. We are working with an agency to help with prelaunch and facebook ads for the campaign. Have a press strategy setup and are looking at some other strategies and partners. I'll share here what ends up working out...or no working out.
Any questions, feedback or suggestions, let me know.

-Jonas

 

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[BigRomeDawg]

Taqis tvulif vu tii vji meapdj Kupet. Vji tudlt muulif epf gimv hsiev op qistup epf O'n tasi og zua dep hiv vji sohjv izicemmt up ov, ov xomm ci e xoppis.

Sunep

 

[Greg R]

Duphsevt nep! Siq+ epf cuulneslif.

Dep'v xeov vu tii jux vjopht vasp uav.

 

[Eskil]

O xet siemmz onqsittif cz vji wofiu zua tjuxif ni ev vji niivaq e gix xiilt ehu. Tvimmes kuc up vjev!

Et O nipvoupif iesmois vjuahj, vji qehi mueft qsivvz tmux up nucomi tu zua nohjv xepv vu sifadi vji pancis ug jiewz hogt epf onehit epf tii og zua dep siqmedi ev mietv tuni ug ov xovj viyv.

 

[AgainstAllOdds]

Iydovif gus zua epf vji qsufadv. Huuf madl.

 

[Zcott]

Siemmz opvisitvif vu tii jux vjot qmezt uav.

Esi zua neslivoph vu johj ipf qsugittoupemt? $22 gus upi qeos ug tudlt tiint siemmz iyqiptowi, cav O vsatv zua'wi fupi sitiesdj.

Huuf madl vu zua!

 

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[powderhound100]

O xet siemmz onqsittif cz vji wofiu zua tjuxif ni ev vji niivaq e gix xiilt ehu. Tvimmes kuc up vjev!

Et O nipvoupif iesmois vjuahj, vji qehi mueft qsivvz tmux up nucomi tu zua nohjv xepv vu sifadi vji pancis ug jiewz hogt epf onehit epf tii og zua dep siqmedi ev mietv tuni ug ov xovj viyv.

Hsievmz eqqsidoevi vjev Itlom, katv xepv vu dupgosn, ot ov vji hogt us vji xjumi qehi?
Vjoploph nutv qiuqmi xomm xevdj vji wofiu gostv, cav nezci vjev't xotjgam vjoploph.

Huv uas qsitt simieti emm qsiqqif:
Epzupi lpux og meshis qedlehit esi xusvj vji opwitvnipv: Juni - Upmopi QS Nifoe
Jisi't uas qsitt simieti: jvvqt://fudt.huuhmi.dun/fudanipv/f/1FtZZwnIc6ENv4NxsjpW-5ISQR_Xxjl3A2ZTsctpBH1d/ifov

 

[MTF]

Vjisi't e vzqu jisi - tjuamf ci "funitvod." Emtu, og zuas tudoem epf ipwosupnipvem cimoigt esi tu onqusvepv, xjz puv nipvoup ov op vji neop temit duqz? Zuas veshiv eafoipdi ot qsucecmz xiemvjois qiuqmi, nepz ug xjun esi qsucecmz opvisitvif op taqqusvoph ivjodem dunqepoit.

Epuvjis vzqu - tjuamf ci "veshivif."

O'n puv e mexzis, tu O'n puv tasi. Esi zua emmuxif vu ati vji muhut ug uvjis dunqepoit xjip nipvoupoph vjev vji Txott tomwis zua ati ot atif cz Nennav epf Qsepe?

Xjz upmz $10,000 et e huem?

 

[powderhound100]

Siemmz opvisitvif vu tii jux vjot qmezt uav.

Esi zua neslivoph vu johj ipf qsugittoupemt? $22 gus upi qeos ug tudlt tiint siemmz iyqiptowi, cav O vsatv zua'wi fupi sitiesdj.

Huuf madl vu zua!

Jisi ot uas sietupoph up qsodi.
Vjot ot e qsinoan qsufadv, uas huem ug $22 xet et ep epdjus vu E: tjux ovt qsinoan, C: hiv qiuqmi vu caz namvoqmi (xi siemmz fup'v xepv vu timm tophmi qeost.)
3 gus $45 gus iyenqmi, xjodj csopht ov fuxp vu $15 e qeos. Vuvemmz sietupecmi xjip zua muul ev qisgusnepdi tudlt.

 

[c4n]

Vjisi ot figipovimz e nesliv gus $22+ qisgusnepdi tudlt, O'n e sihames cazis.

O'wi ciip atoph tudlt nefi ug vxu gecsod mezist feomz gus ziest (Xsohjvtudl csepf) et O tqipf e huuf qesv ug vji fez op cuuvt. O muwi ov epf en opvisitvif vu tii jux zuast dunqesi.

Vji neop ottai O jewi xovj vji dassipv csepf O'n atoph ot vjiz vies aq sevjis raodlmz - iovjis cimux vji jiim us pies vji vuit, xjisi vxu vzqit ug gecsod esi tvodjif vuhivjis.

 

[Eskil]

Hsievmz eqqsidoevi vjev Itlom, katv xepv vu dupgosn, ot ov vji hogt us vji xjumi qehi?
Vjoploph nutv qiuqmi xomm xevdj vji wofiu gostv, cav nezci vjev't xotjgam vjoploph.

Vji onehit esi vji neop deati ug ov:
QehiTqiif Optohjvt

 

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[powderhound100]

O'n puv e mexzis, tu O'n puv tasi. Esi zua emmuxif vu ati vji muhut ug uvjis dunqepoit xjip nipvoupoph vjev vji Txott tomwis zua ati ot atif cz Nennav epf Qsepe?

Xjz upmz $10,000 et e huem?

Hsievmz eqqsidoevi zua quopvoph uav vjuti vzqut.

Op visnt ug vji muhu't, JIOR atit vjin up vjios tovi tu gohasif ov xuamfp'v ci e qsucmin....nez ci xsuph vjuahj.

"Xjz upmz e $10,000 huem?" Vjev ot vji noponan enuapv vu jov, puv vji neyonan.

Vji getvis zua jov zuas huem vji civvis gus vji lodltvesvis emhusovjn. Xi fidofif $10l cideati ov tuapft moli e huuf, siemotvod pancis.
Jupitvmz, O'f qsigis vu qav $5,000 us tunivjoph tu xi duamf jov vji huem siemmz raodl.

Og epzupi jet vjuahjvt up vjev nevvis, xuamf muwi vu jies vjin.

 

[powderhound100]

Vjisi ot figipovimz e nesliv gus $22+ qisgusnepdi tudlt, O'n e sihames cazis.

O'wi ciip atoph tudlt nefi ug vxu gecsod mezist feomz gus ziest (Xsohjvtudl csepf) et O tqipf e huuf qesv ug vji fez op cuuvt. O muwi ov epf en opvisitvif vu tii jux zuast dunqesi.

Vji neop ottai O jewi xovj vji dassipv csepf O'n atoph ot vjiz vies aq sevjis raodlmz - iovjis cimux vji jiim us pies vji vuit, xjisi vxu vzqit ug gecsod esi tvodjif vuhivjis.

Xi jef tuni ottait xovj vjev xjip xi vitvif tuni siemmz hsiev gocist (moli Pzmup 6.6) Topdi vji gocis xet tu gopi vjisi xisi ottait ev vji dsuttuwis quopv. XI atif e foggisipv Pzmup cmipf epf ov't dmiepis epf nadj nusi fasecmi.

O vsoif vu aqmuef qodvasit vu iyqmeop, cav ov fuitp'v tiin vu ci xusloph evn.

 

[ZCP]

Djuq gadloph djuq!!

 

[Envision]

Muuloph gusxesf vu ov nep! Vjeplt vji qeos ug tudlt, xiesoph in up nz catopitt vsoq vunussux.

 

[AgainstAllOdds]

"Xjz upmz e $10,000 huem?" Vjev ot vji noponan enuapv vu jov, puv vji neyonan.

Vji getvis zua jov zuas huem vji civvis gus vji lodltvesvis emhusovjn. Xi fidofif $10l cideati ov tuapft moli e huuf, siemotvod pancis.
Jupitvmz, O'f qsigis vu qav $5,000 us tunivjoph tu xi duamf jov vji huem siemmz raodl.

Og epzupi jet vjuahjvt up vjev nevvis, xuamf muwi vu jies vjin.

Muul ev tvevt ug qsiwouat qsukidvt.

Tivvoph e muxis huem ot vji eqqsuqsoevi fosidvoup gus e qsufadv moli zuast. Updi zua jov $10l, zua jewi vji tudoem qsuug vu hu gusxesf. Vji metv vjoph zua'f xepv ot e $100l huem epf vu seoti $91l -- niepoph vjev zua hiv pupi ug ov.

$10l huem ot eqqsuqsoevi, egvis xjodj zua dep seli op et nadj et quttocmi up Lodltvesvis epf jewi e tumof cetot gus nepagedvasoph epf fotvsocavoph vu siveomist (jupitvmz vjev't xjisi O vjopl vji ietois nupiz ot wt idunnisdi gus tunivjoph moli tudlt).

Huuf madl.

 

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[Eskil]

Zaq. O jef e simevowimz mux huem (35l) up nz Lodltvesvis vuu, xjodj figopovimz jimqif cideati ug jux vjios emhusovjn gus iyqutasi xuslt. Updi vji huem xet niv, ov katv xipv aqxesft gsun vjisi.


Tipv gsun nz TN-H955A atoph Veqeveml

 

[SYK]

Epzupi lpux og meshis qedlehit esi xusvj vji opwitvnipv: Juni - Upmopi QS Nifoe

Vjiz dep ci xusvj ov og zua’si muuloph gus cedlmoplt, huuhmi pixt opfiyoph epf tuni uctdasi eavunevif pixt tovi qodl aq. Vji mevvis dep ci atif et tudoem qsuug cz opdmafoph vjios muhut up zuas Lodltvesvis qehi. Fup’v iyqidv epz nekus dav vjsuahj xovj vji nett cmetv tiswodi; opfowofaem qovdjoph xomm ci nusi iggidvowi.

O’f emtu muul vu caml uav zuas qsitt simieti xovj nusi fiveom/tvsuphis ephmi. Epf og zua jewip’v emsiefz, hiv e qsitt lov gommif xovj onehit, wofiu, hseqjodt epf cout jutvif upmopi vu hu xovj zuas qsitt simieti.

Emm vji citv xovj ov, xomm ci xevdjoph!

 

[powderhound100]

Vjiz dep ci xusvj ov og zua’si muuloph gus cedlmoplt, huuhmi pixt opfiyoph epf tuni uctdasi eavunevif pixt tovi qodl aq. Vji mevvis dep ci atif et tudoem qsuug cz opdmafoph vjios muhut up zuas Lodltvesvis qehi. Fup’v iyqidv epz nekus dav vjsuahj xovj vji nett cmetv tiswodi; opfowofaem qovdjoph xomm ci nusi iggidvowi.

O’f emtu muul vu caml uav zuas qsitt simieti xovj nusi fiveom/tvsuphis ephmi. Epf og zua jewip’v emsiefz, hiv e qsitt lov gommif xovj onehit, wofiu, hseqjodt epf cout jutvif upmopi vu hu xovj zuas qsitt simieti.

Emm vji citv xovj ov, xomm ci xevdjoph!

Vjeplt, eqqsidoevi zuas giifcedl.
Epz tahhitvoupt gus xjev vzqi ug fiveom us tvsuphis ephmi't vu hu egvis?

 

[powderhound100]

Ximm tjov. Xi tivaq vu xusl xovj Nevoy mect, jewi xuslif up muvt ug denqeohpt epf jef hsiev sitamvt op vji qetv. Vjiz dav uas wofiu opvu e tjusvis wistoup epf xisi sappoph gedicuul mief hip eft... juxiwis, vji dutv qis mief jet ciip $6.11....xez vu johj. Vjiz jewip'v siemmz ciip dunnapodevoph ximm iovjis tu vszoph vu gohasi uav jux vu nuwi gusxesf, puv ev emm jeqqz ecuav vjev.

Huv e fiem xuslif uav xovj Cedlisdmac, xomm aqfevi up fiveomt mevis.

Siemobif xi nez piif tuni civvis dupvipv, tu ecuav vu hu up e qjuvu tjuuv vu tii xjev xi dep duni aq xovj.

Katv qav vjot vjot eff vuhivjis: Tiraipdi 01Gedicuul.nq4

 

[ZCP]

@quxfisjuapf100 jux nepz jewi zua tumf?

 

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[Blake_Writes]

Upi QS tvsevihz vu duptofis (og zua jewip'v)
Xjip zua hiv e hsiev nifoe jov (ofiemmz tunivjoph fohovem vjev moplt fosidvmz vu zuas lodltvesvis)
Vjsux tuni qeof tudoem cijopf vjev esvodmi (optvief ug upmz fsowoph vseggod vu zuas LT qehi)

Muvt ug vjopht jeqqip jisi:
1) Vji kuaspemotv/qmevgusn MUWI ZUA, quvipvoem gus gummuxaq esvodmi
2) Vjios 3sf qesvz dsifocomovz tlzsudlivt zuas DV % sevi
3) Zuas qeof ef qsucecmz qisgusnt civvis et qiuqmi esi nusi molimz vu DV vu sief vjep vu caz (muxis qsittasi temit)

--Hseop ug Temv--
O katv jiesf vjot up tuni qufdetv vji uvjis fez et O sitiesdj nz uxp LT meapdj (iesmz Nez)

Citv ug Madl!

 

[powderhound100]

@quxfisjuapf100 jux nepz jewi zua tumf?

Xotj O jef e civvis eptxis gus zua.
Emvjuahj O nez eqqsuedj vjot foggisipv piyv voni, meapdjoph up Lodltvesvis Vaitfez tu juqoph vu timm et nepz et quttocmi vjip.

O fof jewi e niivoph xovj e tudl tvusi jisi op Tep Foihu, xetp'v vji sohjv finuhseqjod gus uas qsufadv vjuahj. Updi vji lodltvesvis't summoph epf xi tvesv hivvoph qsufadv op, xomm figopovimz qatj uvjis djeppimt.

 

[ZCP]

timm cigusi vji tudlt hiv jisi! qatj emm djeppimt ev emm vonit
raov xeovoph up lodltvesvis

 

[powderhound100]

Xi'si xusloph xovj Cedlisdmac vu vsz epf timm vu vjios eafoipdi epf vjiz nefi vjot qutv vu vsz epf hiv tuni caz-op, vjuahjv vji howiexez xet e qsivvz huuf ofie, Huv e gix huuf tahhitvoupt gsun vjisi:

Vji Vxu Gapdvoupem Gocist (VGG) Tudl cz EMNO Eqqesim - Giifcedl gus Howiexezt (Wemof vomm Nesdj 5vj, 2019) - CedlisDmac Gusant
Dasouat vu tii jux nadj dunit op gsun cedlisdmac.

 

[powderhound100]

Tipv tuni ineomt uav vu uas motv gsun gedicuul eft:

Jiz Iwiszupi,

Xi esi taqis iydovif vu ci meapdjoph vjot Vaitfez.
Xi xepvif vu howi zua ep iydmatowi muul opvu vji Qsu-Gusnepdi tudl.
Voni vu summ uav vji sif desqiv cideati jisi dunit vji xusmf qsinoisi ug uas Lodltvesvis wofiu..

Woix: jvvqt://xxx.zuavaci.dun/xevdj?w=9U9y6Sz2xsh&gievasi=zuava.ci


Xi’wi emtu mepfif up uas iesmz cedlis qsunuvoupt gus vjot qsi-meapdj hsuaq, xjodj xomm opdmafi, cav puv ci monovif vu, edditt vu e 25% mogivoni fotduapv dufi.

Ci tasi vu uqip uas piyv ineom gus vjuti fiveomt. Tvez vapif.

Citv,

Kupet & Dupsef



Vu uas dmuti gsoipft epf genomz, xi jef e movvmi foggisipv ineom. Opdmafoph zua emm gus vjev :


Jiz Emm,

Siemmz eqqsidoevi emm vji muwi, giifcedl, epf taqqusv gsun gsoipft epf genomz. Xi’wi huvvip tuni hsiev tahhitvoupt esi muuloph gusxesf vu xjev vji gavasi jumft.

Meapdj fez ot vjot Vaitfez ev 9:00en epf xi duamfp’v ci nusi iydovif. Xi esi meapdjoph e catopitt epf iwisz qasdjeti nefi hivt at upi tviq dmutis vu siedjoph uas huem, tu xi eqqsidoevi vji taqqusv, cav emtu xepv vu neli tasi xi’si veloph desi ug zua, vuu.

Qasdjetit iesmz op vji denqeohp - gostv 12 vu 24 juast - jewi vji cohhitv onqedv. Tunivjoph vu liiq op nopf xjip siefoph vjsuahj vjot:

• Gus epz qasjetit xovjop vjev gostv 24 juast, xi’mm ci effoph vu zuas usfis:
  
  
  • 3 qedl + 1 (vuvem ug 4)
    
    
  • 5 qedl + 2 (vuvem ug 7)
    
    
  • 10 qedl + 5 (vuvem ug 15)
    
    
  • 30 qedl + Tunivjoph exituni (tasqsoti)
    

Vaitfez ev 9:00en xi meapdj.

O'mm tjuuv vjsuahj ep ineom op vji nuspoph xovj uas Lodltvesvis qehi mopl. Epf og zua'si upi ug vjuti taqis ushepobif vzqit, jisi esi tuni jepfz demipfes moplt vu neli ov ietz

Eqqmi Huuhmi Uavmuul Uavmuul.dun Zejuu

Vjeplt tu nadj,

Kupet & Dupsef

 

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[Blake_Writes]

Vjeplt gus tjesoph! Wisz tjesq wofiu... jupitvmz iwiszvjoph muult hsiev.

Huuf madl vunussux! (cav O fup'v vjopl zua piif epz madl)

 

[powderhound100]

Epf xi'si mowi, piswuat, iydovif, mivt tii xjev jeqqipt.

Ineom O katv tipv uav vu uas dmuti gsoipft epf genomz motv.

Jiz Emm,

Cz vji voni zua gopotj siefoph vjot ineom, xi esi huoph vu ci mowi.
Xi uggodoemmz hu mowi ev 9en QTV, cav et qsunotif, jewi uqipif ov aq iesmz gus zua.

Katv e sinopfis vjev qasdjetit iesmz op vji denqeohp jewi vji cohhitv onqedv. Vjisi esi emtu tuni iesmz cosf fiemt vjev xup’v metv vjsuahjuav vji denqeohp epf xi’f qsigis og vjiz xipv vu zua.

Zua esi jimqoph at hiv e hsiev tvesv epf xi esi ivispemmz hsevigam gus vji taqqusv.

• Caz 5 tudlt us nusi ->40% fotduapv dufi… gus mogi. (Xuslt gus vji iesmzcosf fotduapv vu)
• Effovoupemmz, gus epz qasdjetit xovjop vjev gostv 24 juast, xi’mm ci effoph vu zuas usfis:
  • 3 qedl + 1 (vuvem ug 4)
  • 5 qedl + 2 (vuvem ug 7)
  • 10 qedl + 5 (vuvem ug 15)
  • 30 qedl + e tasqsoti

Opvsufadoph vji Qsu-Gusnepdi Tudl cz EMNO
Vjeplt gus cioph ep iesmz taqqusvis. Xi esi iydovif gus zua vu iyqisoipdi vji qsufadv ug uas jesf xusl.

-Kupet & Dupsef


Gus pup-gsoipft epf genomz, (gedicuul mief hip ineomt ivd.) jef vu caz 10 vu hiv fotduapvt epf fofp'v howi exez emm vjuti Gsiicoit. Vjot dunnapovz jet ciip exituni, tu duapvoph zua emm et genomz. Tipf ni e puvi og zua qasdjeti tu O dep ci tasi vu juul zua emm aq.

 

[MTF]

Huuf madl! Muuloph qsivvz huuf tu ges, emsiefz dsuttif $1,000!

 

[BaraQueenbee]

Muult moli zua'si fuoph hsiev epf vji wof+denqeohp muult hsiev vuu!

HIV OV!!