So I may be getting ahead of myself but I was running the numbers for a lead gen site, and am questioning the best solution for this problem.
To get traffic to the site I am using adwords and fb ads, if I convert 10% of visitors into leads it'll cost about 6 dollars to acquire one lead. My question is, when selling leads what is the best way you charge the businesses you sell the leads to?
Method 1: Charge them weekly/ monthly for the leads given in that period of time?
Method 2: Charge them daily for the leads given that day
With method 1 the problem I would run into is not getting the return on my cost per lead fast enough to put the money back into the business and would quickly run out of capital. But with method 2 is that hassle for the business to constantly have to be paying and possibly turn them off from purchasing leads?
Thanks!
To get traffic to the site I am using adwords and fb ads, if I convert 10% of visitors into leads it'll cost about 6 dollars to acquire one lead. My question is, when selling leads what is the best way you charge the businesses you sell the leads to?
Method 1: Charge them weekly/ monthly for the leads given in that period of time?
Method 2: Charge them daily for the leads given that day
With method 1 the problem I would run into is not getting the return on my cost per lead fast enough to put the money back into the business and would quickly run out of capital. But with method 2 is that hassle for the business to constantly have to be paying and possibly turn them off from purchasing leads?
Thanks!
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today