G
Guest12120
Guest
Millions tuned in today at 10 am PST to watch a nearly 2 hour long Apple commercial. Undoubtedly Apple's marketing team is one of the best (if not the best) in the world. They spend millions of dollars every year on production and advertising, and they must be doing something right since they netted $59 bln last year.
When I watch events, like this keynote, I'll try to pay attention to how Apple markets their products.
Not everyone can spend millions of dollars on promo videos, images, graphics and everything else, but you can definitely do some things following the same principles Apple uses. These are not groundbreaking by any means but still underused by the majority of small business owners advertising online.
Here are some examples:
Products in use
They demonstrated every single product/service they talked about today.
First Emotions - Then Specs
Apple Watch segment opened with an emotional montage of real-life stories about Apple Watch saving people's life. Features and specs came in later.
User Testimonials/Social Proof
Apple loves to brag how many hundreds of millions use their products and (especially with Apple Watch) they show a lot of user-generated content.
Extreme Use Cases.
They positioned the new camera on the new iPhone 11 Pro as good enough to be used by professional photographers and filmmakers. They showed some crazy good images and videos created with this camera. If it's good enough for the pros, it's good enough for a regular user.
Main Features
They focus most of their attention on a couple of the most important features like a new camera in the iPhone 11 Pro (front and center) or new display on a new Apple Watch
Give It A Name
Almost all of the features have a name like: Slofies (WTF?!), Liquid Retina, FaceID, Bionic A13, Always-on Retina, Smart Keyboard, etc.
When I watch events, like this keynote, I'll try to pay attention to how Apple markets their products.
Not everyone can spend millions of dollars on promo videos, images, graphics and everything else, but you can definitely do some things following the same principles Apple uses. These are not groundbreaking by any means but still underused by the majority of small business owners advertising online.
Here are some examples:
Products in use
They demonstrated every single product/service they talked about today.
First Emotions - Then Specs
Apple Watch segment opened with an emotional montage of real-life stories about Apple Watch saving people's life. Features and specs came in later.
User Testimonials/Social Proof
Apple loves to brag how many hundreds of millions use their products and (especially with Apple Watch) they show a lot of user-generated content.
Extreme Use Cases.
They positioned the new camera on the new iPhone 11 Pro as good enough to be used by professional photographers and filmmakers. They showed some crazy good images and videos created with this camera. If it's good enough for the pros, it's good enough for a regular user.
Main Features
They focus most of their attention on a couple of the most important features like a new camera in the iPhone 11 Pro (front and center) or new display on a new Apple Watch
Give It A Name
Almost all of the features have a name like: Slofies (WTF?!), Liquid Retina, FaceID, Bionic A13, Always-on Retina, Smart Keyboard, etc.
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Attachments
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
