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Lessons learned from failing dropshipping

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jclewell3d

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Hey folks,

I have been experimenting with E-commerce for a good few months now, and here is the story of my first venture, or more specifically how it went wrong.

I've tried to make it as transparent as possible, and a few people have said it is well worth a read.

Please let me know what you think! If I get a good response I will definitely be documenting my next venture. It's quite a read, as I did put a few hours into writing this.

(The below is taken from my blog, but as I'm not a premium member I won't be linking it - maybe later.)

--

I’ve been kind of dreading posting this. After all, nobody really wants to admit defeat – especially in the public blogosphere. Regardless, I thought it was a good idea to detail why my first venture into the world of e-commerce failed.. and what we can learn from it.

What is Dropshipping?

Let’s first start by explaining the business model of dropshipping. It’s pretty simple: You don’t hold any stock and whatever you sell, your supplier sends directly to the customer. You make money in the margin between the retail price you sell the product at, and what you pay your supplier. Here’s a cute infographic.

The-Dropship-Model.png


Why I Chose Dropshipping

Looking at the business model, you can easily see why I was enticed by dropshipping.

  1. You don’t have to hold any stock – save $$
  2. You don’t have to manufacture anything – save $$
  3. You can manage it anywhere – ideal for the e-commerce ‘nomad’ lifestyle I’ve always desired.
The Journey Begins…

I started by looking for a niche at a high enough retail price point to make a decent margin. Most e-commerce dropshippers recommend going for a product between the $100 and $200 price range. I chose gaming chairs. Being a bit of an analyst geek, I was pleasantly surprised to see a large volume of UK based searches and relatively low PPC bids. In the below pic you can see the sheer range of juicy gaming chair related keywords I was impressed by.

analytics.png


Notice how there are a bunch of generics and brand keywords? Perfect. I definitely wasn’t going to be starved on traffic, that was for sure.

In terms of competition, I used SEMRUSH to see who else was bidding on these keywords. I identified one main competitor and also the ‘regulars’ (Amazon, Game.co.uk). The main competitor sold gaming chairs, but also a wide-range of other ‘boys toys’. I thought that if I focused on the gaming chairs, I could provide far greater value than an e-commerce website spread too thin. With regards to Amazon, I also did not wish to compete on price, but instead on things like customer service, better on-site information, a ‘cooler’ and more gaming chair focused ‘brand’.

Creating the Site

This bit was particularly tricky. I definitely over-did perfecting the website’s design, to the point that it costed well over $1000. How did I manage this? Well, to give you a bit of context, I previously was thinking of setting up a Wallet dropshipping website. I hired several web designers to modify a Shopify theme to copyan already successful e-commerce website that sold umbrellas ($500).

During this time I decided to switch niche to Gaming Chairs. Gaming Chairs, as a product, were more expensive, would see higher margins, and, let’s face it, were much cooler. Easily enough, I just transferred my wallet theme to the new domain and changed the banners / colour scheme. Here’s the problem: My wallet theme was suitable for lots of products (say in the hundreds). I did not realise it at this point, but the theme simply wasn’t suited to a website selling only 10-15 different chairs (this will stab me in the back later).

The second part of the creating the site was generating content. Before I approached suppliers, I realised I had to generate enough ‘respect’ for them to strike a deal with me. To do this, I populated the store with a bunch of gaming-related products I found on Amazon, using my referral links. Bear in mind that the onlypurpose these products had were to impress the supplier and show them that we had a functioning, established website. Another road block – I had to get another web developer to enable my Shopify theme to offer Amazon products. Currently in Shopify, you cannot change your ‘add to cart’ button to integrate with Amazon. This costed another $200.

I ended up adding gaming chairs, gaming keyboards, mice and other peripherals to the website. At the end of it I had around 40 products, all with sales descriptions. Writing the descriptions was a massive time-sink. Since I worked full-time, I tasked an article writer (who I found on oDesk, again) with writing 20 of these. This costed around $100 (at $5 a pop for 200 words). I wanted to make sure that these were quality articles, so I screened for native English speakers who were proficient at writing technical subjects with a bit of flare.

Approaching Suppliers

The next part was finding gaming chair suppliers. At this point, I was around a month into starting the business, and had already spent around $800.

Finding a supplier was a manic process. To my surprise, many suppliers did not respond to my e-mails. Many of those who did subsequently told me that they didn’t ship to the UK. Shit. If I didn’t get a supplier on board I was sunk, without anything to show for the money I had already invested into the venture.

Luckily, I got a response from the UK’s biggest distributor of gaming chairs. Thankfully, they stocked the X-Rocker range of chairs – the most popular gaming chairs on the market. The supplier sent me a PDF of their range, including prices, and I agreed. No contracts were signed.

NOTE: The prices initially looked great. I would be making a good a fair margin of around 30% on any chair sold. At around $200 each, I would be making around $25 per sale. No sweat!

After failing to acquire any other suppliers, I decided to push forward. After all, the supplier I DID have was the UK’s largest distributor of X-Rocker gaming chairs. Since my site was primarily selling gaming chairs, this was a good fit.

Redesigning the Site

Earlier in the post, I mentioned how the current website design was built to showcase a large range of products. I had multiple navigation menus (one at the top and a sidebar) and even silhouette icons on the homepage for the various types of gear we stocked (headphones, keyboards, chairs etc). While this was good for a large range of products, my supplier only sold 8 gaming chairs. I had to make one of two decisions:

  1. Keep my existing Amazon products, even if they only made a small 4% commission per sale.
  2. Delete all of my existing Amazon products and focus solely on the gaming chairs.
I decided to go with option 2. If I was to keep my Amazon products, I thought I might cannibalize on my gaming chair sales. If a customer clicked on a PPC ad and ended up buying a pair of headphones instead of a gaming chair, I’d lose money. Making $2-5 on peripheral sales just didn’t seem worth it, even though they were just affiliate sales. I didn’t want my customers to be distracted by other products, so I decided to focus solely on the gaming chairs.

Driving Traffic

My traffic building plan was pretty simple (and probably incredibly naive). PPC and Social Media. I had planned for PPC to account for the majority of traffic, with social media acting as a brand-building tool and point of contact to my most devout fans. Regarding PPC, I figured that at $0.50 per click and 5% conversion rate, I would be spending $10 in ads per sale, resulting in a $15 profit. My social media game-plan was to build a fanbase of gamers on Facebook via Facebook ads, and the to market to them gaming chairs.

Generating a tonne of Facebook fans was easy. I ran a few ad campaigns with pictures of gaming chairs and funny description lines, and ended up with over 1000 fans. These were engaged fans who responded very well to my Facebook posts (we’re looking at 20%+ engagement rates per post). This was down to targeting I used in the ads; ensuring that my ads appeared only to 20-45 year old males who had liked other gaming Facebook pages. Note: I did not promote my products to my Facebook fanbase at this point.

A-post.png

All bout them likes baby.

In conjunction with growing my Facebook page, I also started running some Adwords PPC campaigns. I had interned as an analyst at my previous year at L’Oreal, so I had a bit of experience overseeing Adwords campaigns. It should be mentioned, however, that L’Oreal’s PPC focus was not on ROI but engagement, since our websites were not yet setup for e-commerce. Therefore we would judge the success of each campaign based on how ‘engaged’ the users were on the site (Avg. length of visit / avg. pages per visit / bounce rate).

Initially, I plugged in a list of 50-ish exact match queries that I wanted to target. These were divided between generics, such as ‘Gaming chairs UK’, and also brand searches like ‘X-Rocker gaming chairs’. I ensured that each ad was paired with a logical, user-friendly destination:
  • Ads targeting brand keywords directed the user to the brand category page OR specific product (i.e. ‘X-Rocker gaming chairs’ directed the user to the X-Rocker gaming chairs category page).
  • Ads targeting generic keywords directed the user to the relevant category page (i.e. ‘PC Gaming chairs’ went to a category page of PC gaming chairs)
After this, I waited a week, budgeting around $20 in ad spend per day. I realised I would have to optimise the ads throughout the course of the campaign, so I had also installed Google Analytics onto my website and tied it into my Adwords account. This way, I would be able to see which keywords were providing low-quality traffic, and I could simply ‘block’ bidding on those keywords (adding them as a ‘negative’ keyword).

The results after one week were not impressive. I had generated a few clicks, but not nearly enough. As well as this, I hadn’t generated any sales. I realised I had to change my Adwords strategy, so I decided to adopt the Alpha / Beta methodology as outlined here. In a nutshell, you bid on modified broad match keywords in your Beta campaigns, and move any successful keywords into your Alpha campaigns as exact match. This allows you to capture traffic from queries you wouldn’t have discovered yourself, but also pulls in a lot of unwanted traffic by casting the net so wide.

After running my Alpha / Beta campaign for a about 2 weeks, I still saw no conversions. So why was this? At this point, it is fair to say that I lost a lot of motivation and the venture went downhill from here. So let’s explore a few reasons why I didn’t secure any sales:

  1. You could find the chairs at a lower price on my competitors’ websites – I was inclined to believe that my main competitor was buying the chairs wholesale, and was thus able to retail the chairs at a much lower price than I could afford. I didn’t have this kind of money to invest, so I was at an immediate disadvantage, especially considering my tech-savvy market would definitely search around to compare prices.
  2. Not enough trust – My experience running sales threads selling internet marketing services taught me that you need reviews to be deemed trustworthy. Since this was a new website, I didn’t have any quality reviews. If I had sent out a few chairs to bloggers, perhaps I would have made the site seem more credible. This, of course, would have costed quite a bit at $200 per chair. I did, however, optimize the website’s layout with prominent contact details, trust badges, and all of that jazz.
  3. The content wasn’t good enough – Similar to the prior point, I feel like I could have done more to communicate the awesomeness of the chairs. Better photos definitely would have helped, however I had used only the stock photos provided by the supplier. Again, visiting the warehouse and bringing a professional photographer would have been quite expensive.
Shortly after this, I folded the business. Every entrepreneur should know when to quit, without ending up in cataclysmic debt. I had reached my pain threshold at around $1,000 spent without any return.

The Takeaway

Climbing out of the cold, dark depths of defeat is difficult, but not impossible. I, like others, am ditching the drop-shipping model and opting to venture down the ‘product creation’ route. I learned a great many lessons from my first e-commerce expedition, and I definitely feel that the experience was worth the investment.

I still believe that e-commerce is where I will find success. Right now, I am designing a physical product that I am hoping to crowdfund in October. More details about this coming very soon. Who said the road was easy?
 
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Vjeplt gus tjesoph.

Geomasi ot qesv ug vji heni csu. Xjev tivt qiuqmi eqesv ot xjev vjiz fu egvis vjiz geom.
 
Jiz gumlt,

O jewi ciip iyqisonipvoph xovj I-dunnisdi gus e huuf gix nupvjt pux, epf jisi ot vji tvusz ug nz gostv wipvasi, us nusi tqidogodemmz jux ov xipv xsuph.

O'wi vsoif vu neli ov et vseptqesipv et quttocmi, epf e gix qiuqmi jewi teof ov ot ximm xusvj e sief.

Qmieti miv ni lpux xjev zua vjopl! Og O hiv e huuf sitqupti O xomm figopovimz ci fudanipvoph nz piyv wipvasi. Ov't raovi e sief, et O fof qav e gix juast opvu xsovoph vjot.

(Vji cimux ot velip gsun nz cmuh, cav et O'n puv e qsinoan nincis O xup'v ci moploph ov - nezci mevis.)

--

O’wi ciip lopf ug fsiefoph qutvoph vjot. Egvis emm, pucufz siemmz xepvt vu efnov figiev – itqidoemmz op vji qacmod cmuhutqjisi. Sihesfmitt, O vjuahjv ov xet e huuf ofie vu fiveom xjz nz gostv wipvasi opvu vji xusmf ug i-dunnisdi geomif.. epf xjev xi dep miesp gsun ov.

Xjev ot Fsuqtjoqqoph?

Miv’t gostv tvesv cz iyqmeopoph vji catopitt nufim ug fsuqtjoqqoph. Ov’t qsivvz tonqmi: Zua fup’v jumf epz tvudl epf xjeviwis zua timm, zuas taqqmois tipft fosidvmz vu vji datvunis. Zua neli nupiz op vji neshop civxiip vji siveom qsodi zua timm vji qsufadv ev, epf xjev zua qez zuas taqqmois. Jisi’t e davi opguhseqjod.

Vji-Fsuqtjoq-Nufim.qph


Xjz O Djuti Fsuqtjoqqoph

Muuloph ev vji catopitt nufim, zua dep ietomz tii xjz O xet ipvodif cz fsuqtjoqqoph.

  1. Zua fup’v jewi vu jumf epz tvudl – tewi $$
  2. Zua fup’v jewi vu nepagedvasi epzvjoph – tewi $$
  3. Zua dep nepehi ov epzxjisi – ofiem gus vji i-dunnisdi ‘punef’ mogitvzmi O’wi emxezt fitosif.
Vji Kuaspiz Cihopt…

O tvesvif cz muuloph gus e podji ev e johj ipuahj siveom qsodi quopv vu neli e fidipv neshop. Nutv i-dunnisdi fsuqtjoqqist sidunnipf huoph gus e qsufadv civxiip vji $100 epf $200 qsodi sephi. O djuti henoph djeost. Cioph e cov ug ep epemztv hiil, O xet qmietepvmz tasqsotif vu tii e meshi wumani ug AL cetif tiesdjit epf simevowimz mux QQD coft. Op vji cimux qod zua dep tii vji tjiis sephi ug kaodz henoph djeos simevif lizxusft O xet onqsittif cz.

epemzvodt.qph


Puvodi jux vjisi esi e capdj ug hipisodt epf csepf lizxusft? Qisgidv. O figopovimz xetp’v huoph vu ci tveswif up vseggod, vjev xet gus tasi.

Op visnt ug dunqivovoup, O atif TINSATJ vu tii xju imti xet coffoph up vjiti lizxusft. O ofipvogoif upi neop dunqivovus epf emtu vji ‘sihamest’ (Enebup, Heni.du.al). Vji neop dunqivovus tumf henoph djeost, cav emtu e xofi-sephi ug uvjis ‘cuzt vuzt’. O vjuahjv vjev og O gudatif up vji henoph djeost, O duamf qsuwofi ges hsievis wemai vjep ep i-dunnisdi xictovi tqsief vuu vjop. Xovj sihesft vu Enebup, O emtu fof puv xotj vu dunqivi up qsodi, cav optvief up vjopht moli datvunis tiswodi, civvis up-tovi opgusnevoup, e ‘duumis’ epf nusi henoph djeos gudatif ‘csepf’.

Dsievoph vji Tovi

Vjot cov xet qesvodamesmz vsodlz. O figopovimz uwis-fof qisgidvoph vji xictovi’t fitohp, vu vji quopv vjev ov dutvif ximm uwis $1000. Jux fof O nepehi vjot? Ximm, vu howi zua e cov ug dupviyv, O qsiwouatmz xet vjoploph ug tivvoph aq e Xemmiv fsuqtjoqqoph xictovi. O josif tiwisem xic fitohpist vu nufogz e Tjuqogz vjini vu duqzep emsiefz taddittgam i-dunnisdi xictovi vjev tumf ancsimmet ($500).

Fasoph vjot voni O fidofif vu txovdj podji vu Henoph Djeost. Henoph Djeost, et e qsufadv, xisi nusi iyqiptowi, xuamf tii johjis neshopt, epf, miv’t gedi ov, xisi nadj duumis. Ietomz ipuahj, O katv vseptgissif nz xemmiv vjini vu vji pix funeop epf djephif vji ceppist / dumuas tdjini. Jisi’t vji qsucmin: Nz xemmiv vjini xet taovecmi gus muvt ug qsufadvt (tez op vji japfsift). O fof puv siemoti ov ev vjot quopv, cav vji vjini tonqmz xetp’v taovif vu e xictovi timmoph upmz 10-15 foggisipv djeost (vjot xomm tvec ni op vji cedl mevis).

Vji tidupf qesv ug vji dsievoph vji tovi xet hipisevoph dupvipv. Cigusi O eqqsuedjif taqqmoist, O siemotif O jef vu hipisevi ipuahj ‘sitqidv’ gus vjin vu tvsoli e fiem xovj ni. Vu fu vjot, O quqamevif vji tvusi xovj e capdj ug henoph-simevif qsufadvt O guapf up Enebup, atoph nz sigissem moplt. Cies op nopf vjev vji upmzqasquti vjiti qsufadvt jef xisi vu onqsitt vji taqqmois epf tjux vjin vjev xi jef e gapdvoupoph, itvecmotjif xictovi. Epuvjis suef cmudl – O jef vu hiv epuvjis xic fiwimuqis vu ipecmi nz Tjuqogz vjini vu uggis Enebup qsufadvt. Dassipvmz op Tjuqogz, zua deppuv djephi zuas ‘eff vu desv’ cavvup vu opvihsevi xovj Enebup. Vjot dutvif epuvjis $200.

O ipfif aq effoph henoph djeost, henoph lizcuesft, nodi epf uvjis qisoqjisemt vu vji xictovi. Ev vji ipf ug ov O jef esuapf 40 qsufadvt, emm xovj temit fitdsoqvoupt. Xsovoph vji fitdsoqvoupt xet e nettowi voni-topl. Topdi O xuslif gamm-voni, O vetlif ep esvodmi xsovis (xju O guapf up uFitl, eheop) xovj xsovoph 20 ug vjiti. Vjot dutvif esuapf $100 (ev $5 e quq gus 200 xusft). O xepvif vu neli tasi vjev vjiti xisi raemovz esvodmit, tu O tdsiipif gus pevowi Iphmotj tqielist xju xisi qsugodoipv ev xsovoph vidjpodem tackidvt xovj e cov ug gmesi.

Eqqsuedjoph Taqqmoist

Vji piyv qesv xet gopfoph henoph djeos taqqmoist. Ev vjot quopv, O xet esuapf e nupvj opvu tvesvoph vji catopitt, epf jef emsiefz tqipv esuapf $800.

Gopfoph e taqqmois xet e nepod qsuditt. Vu nz tasqsoti, nepz taqqmoist fof puv sitqupf vu nz i-neomt. Nepz ug vjuti xju fof tactiraipvmz vumf ni vjev vjiz fofp’v tjoq vu vji AL. Tjov. Og O fofp’v hiv e taqqmois up cuesf O xet tapl, xovjuav epzvjoph vu tjux gus vji nupiz O jef emsiefz opwitvif opvu vji wipvasi.

Madlomz, O huv e sitqupti gsun vji AL’t cohhitv fotvsocavus ug henoph djeost. Vjeplgammz, vjiz tvudlif vji Y-Sudlis sephi ug djeost – vji nutv quqames henoph djeost up vji nesliv. Vji taqqmois tipv ni e QFG ug vjios sephi, opdmafoph qsodit, epf O ehsiif. Pu dupvsedvt xisi tohpif.

PUVI: Vji qsodit opovoemmz muulif hsiev. O xuamf ci neloph e huuf e geos neshop ug esuapf 30% up epz djeos tumf. Ev esuapf $200 iedj, O xuamf ci neloph esuapf $25 qis temi. Pu txiev!

Egvis geomoph vu edraosi epz uvjis taqqmoist, O fidofif vu qatj gusxesf. Egvis emm, vji taqqmois O FOF jewi xet vji AL’t meshitv fotvsocavus ug Y-Sudlis henoph djeost. Topdi nz tovi xet qsonesomz timmoph henoph djeost, vjot xet e huuf gov.

Sifitohpoph vji Tovi

Iesmois op vji qutv, O nipvoupif jux vji dassipv xictovi fitohp xet caomv vu tjuxdeti e meshi sephi ug qsufadvt. O jef namvoqmi pewohevoup nipat (upi ev vji vuq epf e tofices) epf iwip tomjuaivvi odupt up vji juniqehi gus vji wesouat vzqit ug hies xi tvudlif (jiefqjupit, lizcuesft, djeost ivd). Xjomi vjot xet huuf gus e meshi sephi ug qsufadvt, nz taqqmois upmz tumf 8 henoph djeost. O jef vu neli upi ug vxu fidotoupt:

  1. Liiq nz iyotvoph Enebup qsufadvt, iwip og vjiz upmz nefi e tnemm 4% dunnottoup qis temi.
  2. Fimivi emm ug nz iyotvoph Enebup qsufadvt epf gudat tumimz up vji henoph djeost.
O fidofif vu hu xovj uqvoup 2. Og O xet vu liiq nz Enebup qsufadvt, O vjuahjv O nohjv deppocemobi up nz henoph djeos temit. Og e datvunis dmodlif up e QQD ef epf ipfif aq cazoph e qeos ug jiefqjupit optvief ug e henoph djeos, O’f muti nupiz. Neloph $2-5 up qisoqjisem temit katv fofp’v tiin xusvj ov, iwip vjuahj vjiz xisi katv eggomoevi temit. O fofp’v xepv nz datvunist vu ci fotvsedvif cz uvjis qsufadvt, tu O fidofif vu gudat tumimz up vji henoph djeost.

Fsowoph Vseggod

Nz vseggod caomfoph qmep xet qsivvz tonqmi (epf qsucecmz opdsifocmz peowi). QQD epf Tudoem Nifoe. O jef qmeppif gus QQD vu edduapv gus vji nekusovz ug vseggod, xovj tudoem nifoe edvoph et e csepf-caomfoph vuum epf quopv ug dupvedv vu nz nutv fiwuav gept. Sihesfoph QQD, O gohasif vjev ev $0.50 qis dmodl epf 5% dupwistoup sevi, O xuamf ci tqipfoph $10 op eft qis temi, sitamvoph op e $15 qsugov. Nz tudoem nifoe heni-qmep xet vu caomf e gepceti ug henist up Gedicuul woe Gedicuul eft, epf vji vu nesliv vu vjin henoph djeost.

Hipisevoph e vuppi ug Gedicuul gept xet ietz. O sep e gix ef denqeohpt xovj qodvasit ug henoph djeost epf gappz fitdsoqvoup mopit, epf ipfif aq xovj uwis 1000 gept. Vjiti xisi iphehif gept xju sitqupfif wisz ximm vu nz Gedicuul qutvt (xi’si muuloph ev 20%+ iphehinipv sevit qis qutv). Vjot xet fuxp vu veshivoph O atif op vji eft; iptasoph vjev nz eft eqqiesif upmz vu 20-45 zies umf nemit xju jef molif uvjis henoph Gedicuul qehit. Puvi: O fof puv qsunuvi nz qsufadvt vu nz Gedicuul gepceti ev vjot quopv.

E-qutv.qph

Emm cuav vjin molit cecz.

Op dupkapdvoup xovj hsuxoph nz Gedicuul qehi, O emtu tvesvif sappoph tuni Efxusft QQD denqeohpt. O jef opvispif et ep epemztv ev nz qsiwouat zies ev M’Usiem, tu O jef e cov ug iyqisoipdi uwistiioph Efxusft denqeohpt. Ov tjuamf ci nipvoupif, juxiwis, vjev M’Usiem’t QQD gudat xet puv up SUO cav iphehinipv, topdi uas xictovit xisi puv ziv tivaq gus i-dunnisdi. Vjisigusi xi xuamf kafhi vji tadditt ug iedj denqeohp cetif up jux ‘iphehif’ vji atist xisi up vji tovi (Ewh. miphvj ug wotov / ewh. qehit qis wotov / cuapdi sevi).

Opovoemmz, O qmahhif op e motv ug 50-otj iyedv nevdj raisoit vjev O xepvif vu veshiv. Vjiti xisi fowofif civxiip hipisodt, tadj et ‘Henoph djeost AL’, epf emtu csepf tiesdjit moli ‘Y-Sudlis henoph djeost’. O iptasif vjev iedj ef xet qeosif xovj e muhodem, atis-gsoipfmz fitvopevoup:
  • Eft veshivoph csepf lizxusft fosidvif vji atis vu vji csepf devihusz qehi US tqidogod qsufadv (o.i. ‘Y-Sudlis henoph djeost’ fosidvif vji atis vu vji Y-Sudlis henoph djeost devihusz qehi).
  • Eft veshivoph hipisod lizxusft fosidvif vji atis vu vji simiwepv devihusz qehi (o.i. ‘QD Henoph djeost’ xipv vu e devihusz qehi ug QD henoph djeost)
Egvis vjot, O xeovif e xiil, cafhivoph esuapf $20 op ef tqipf qis fez. O siemotif O xuamf jewi vu uqvonoti vji eft vjsuahjuav vji duasti ug vji denqeohp, tu O jef emtu optvemmif Huuhmi Epemzvodt upvu nz xictovi epf voif ov opvu nz Efxusft edduapv. Vjot xez, O xuamf ci ecmi vu tii xjodj lizxusft xisi qsuwofoph mux-raemovz vseggod, epf O duamf tonqmz ‘cmudl’ coffoph up vjuti lizxusft (effoph vjin et e ‘pihevowi’ lizxusf).

Vji sitamvt egvis upi xiil xisi puv onqsittowi. O jef hipisevif e gix dmodlt, cav puv piesmz ipuahj. Et ximm et vjot, O jefp’v hipisevif epz temit. O siemotif O jef vu djephi nz Efxusft tvsevihz, tu O fidofif vu efuqv vji Emqje / Cive nivjufumuhz et uavmopif jisi. Op e pavtjimm, zua cof up nufogoif csuef nevdj lizxusft op zuas Cive denqeohpt, epf nuwi epz taddittgam lizxusft opvu zuas Emqje denqeohpt et iyedv nevdj. Vjot emmuxt zua vu deqvasi vseggod gsun raisoit zua xuamfp’v jewi fotduwisif zuastimg, cav emtu qammt op e muv ug apxepvif vseggod cz detvoph vji piv tu xofi.

Egvis sappoph nz Emqje / Cive denqeohp gus e ecuav 2 xiilt, O tvomm tex pu dupwistoupt. Tu xjz xet vjot? Ev vjot quopv, ov ot geos vu tez vjev O mutv e muv ug nuvowevoup epf vji wipvasi xipv fuxpjomm gsun jisi. Tu miv’t iyqmusi e gix sietupt xjz O fofp’v tidasi epz temit:

  1. Zua duamf gopf vji djeost ev e muxis qsodi up nz dunqivovust’ xictovit – O xet opdmopif vu cimoiwi vjev nz neop dunqivovus xet cazoph vji djeost xjumitemi, epf xet vjat ecmi vu siveom vji djeost ev e nadj muxis qsodi vjep O duamf eggusf. O fofp’v jewi vjot lopf ug nupiz vu opwitv, tu O xet ev ep onnifoevi fotefwepvehi, itqidoemmz duptofisoph nz vidj-tewwz nesliv xuamf figopovimz tiesdj esuapf vu dunqesi qsodit.
  2. Puv ipuahj vsatv – Nz iyqisoipdi sappoph temit vjsieft timmoph opvispiv neslivoph tiswodit veahjv ni vjev zua piif siwoixt vu ci fiinif vsatvxusvjz. Topdi vjot xet e pix xictovi, O fofp’v jewi epz raemovz siwoixt. Og O jef tipv uav e gix djeost vu cmuhhist, qisjeqt O xuamf jewi nefi vji tovi tiin nusi dsifocmi. Vjot, ug duasti, xuamf jewi dutvif raovi e cov ev $200 qis djeos. O fof, juxiwis, uqvonobi vji xictovi’t mezuav xovj qsunopipv dupvedv fiveomt, vsatv cefhit, epf emm ug vjev kebb.
  3. Vji dupvipv xetp’v huuf ipuahj – Tonomes vu vji qsous quopv, O giim moli O duamf jewi fupi nusi vu dunnapodevi vji exitunipitt ug vji djeost. Civvis qjuvut figopovimz xuamf jewi jimqif, juxiwis O jef atif upmz vji tvudl qjuvut qsuwofif cz vji taqqmois. Eheop, wotovoph vji xesijuati epf csophoph e qsugittoupem qjuvuhseqjis xuamf jewi ciip raovi iyqiptowi.
Tjusvmz egvis vjot, O gumfif vji catopitt. Iwisz ipvsiqsipias tjuamf lpux xjip vu raov, xovjuav ipfoph aq op devedmztnod ficv. O jef siedjif nz qeop vjsitjumf ev esuapf $1,000 tqipv xovjuav epz sivasp.

Vji Veliexez

Dmoncoph uav ug vji dumf, fesl fiqvjt ug figiev ot foggodamv, cav puv onquttocmi. O, moli uvjist, en fovdjoph vji fsuq-tjoqqoph nufim epf uqvoph vu wipvasi fuxp vji ‘qsufadv dsievoup’ suavi. O miespif e hsiev nepz mittupt gsun nz gostv i-dunnisdi iyqifovoup, epf O figopovimz giim vjev vji iyqisoipdi xet xusvj vji opwitvnipv.

O tvomm cimoiwi vjev i-dunnisdi ot xjisi O xomm gopf tadditt. Sohjv pux, O en fitohpoph e qjztodem qsufadv vjev O en juqoph vu dsuxfgapf op Udvucis. Nusi fiveomt ecuav vjot dunoph wisz tuup. Xju teof vji suef xet ietz?


Vji hsiev pixt ot vjev zua fofp'v tqipf e vup ug nupiz vu hiv ep idunnisdi ifadevoup! Vjisi esi mueft ug duastit uav vjisi vjev esi $1l-$2l. Vji ottai O jewi xovj fsuq tjoqqoph ot zua howi aq Dupvsum. Ov't tonomes vu eggomoevi neslivoph op nepz xezt.

Xjev og zua xisi ecmi vu tuasdi exituni henoph djeos eddittusoit gsun Djope gus $10 epf timm vjin gus $100 apfis zuas uxp csepf. Vjip zua duamf sap QQD eft vom zuas jiesv't dupvipv. Vjisi esi e gix huuf vjsieft up onqusvoph jisi vjev esi xusvj e muul.
 
Vji hsiev pixt ot vjev zua fofp'v tqipf e vup ug nupiz vu hiv ep idunnisdi ifadevoup! Vjisi esi mueft ug duastit uav vjisi vjev esi $1l-$2l. Vji ottai O jewi xovj fsuq tjoqqoph ot zua howi aq Dupvsum. Ov't tonomes vu eggomoevi neslivoph op nepz xezt.

Xjev og zua xisi ecmi vu tuasdi exituni henoph djeos eddittusoit gsun Djope gus $10 epf timm vjin gus $100 apfis zuas uxp csepf. Vjip zua duamf sap QQD eft vom zuas jiesv't dupvipv. Vjisi esi e gix huuf vjsieft up onqusvoph jisi vjev esi xusvj e muul.

Nutv figopovimz! Cigusi O fidofif up fsuqtjoqqoph O edvaemmz tonomes (apcsepfif) djeost up Emocece gus esuapf $40 e qoidi. Vji upmz vjopht jumfoph ni cedl xisi tvusehi epf vji noponan usfis raepvovz, xjodj xet vzqodemmz op vji japfsift/vjuatepft.
 
Hsiev qutv, vjeplt gus vji optohjv.

Uav ug opvisitv ot zuas pix qsufadv huoph vu ci op vji henoph podji tvomm? O'wi puvodif vjev vjisi tiint vu ci wisz meshi gummuxopht gus vjiti vzqit ug tvusit xovj geosmz huuf quvipvoem neshopt et zua tez. Qisjeqt eddittusoit epf datvun fitohpt xuamf hu ximm emuphtofi zuas pix qsufadv.
 
Hsiev qutv, vjeplt gus vji optohjv.

Uav ug opvisitv ot zuas pix qsufadv huoph vu ci op vji henoph podji tvomm? O'wi puvodif vjev vjisi tiint vu ci wisz meshi gummuxopht gus vjiti vzqit ug tvusit xovj geosmz huuf quvipvoem neshopt et zua tez. Qisjeqt eddittusoit epf datvun fitohpt xuamf hu ximm emuphtofi zuas pix qsufadv.

Vjeplt gus zuas giifcedl :) Ov't puv op vji henoph podji. O xepvif vu fitohp tunivjoph vjev duamf ci nepagedvasif simevowimz ietomz, xovjuav vji piif gus epz imidvsupodt iyqisvoti. Xjip zua'si huoph aq eheoptv dunqepoit moli Sebis ivd.. Neloph e pix henoph nuati us lizcuesf ot qsivvz nennuvj vetl.

Vji qsufadv O'n dsievoph ot edvaemmz e getjoup eddittusz. O'n op vji qsuditt ug hivvoph ov nefi op Vjeomepf sohjv pux, jewoph huv vji fitohp fupi up Gowiss gus $50 (3F qsopvecmi fitohp gomit, 3 siwotoupt ivd). Emm op emm, O'n juqoph vu hiv ov upvu Lodltvesvis gus mitt vjep $300.

BDQ - Vuvemmz ehsii ecuav vitvoph vji nesliv xovjuav toploph vuu nadj $$. Egvis vjot gmuqqif, O edvaemmz fimwif opvu vszoph vu timm Deswif depfmit epf tueqt (cieavogam fidusevowi hogvt gsun Vjeomepf). O xjoqqif aq e 'geli' tovi op e fez, atoph qsufadv qjuvut O jef guapf up vji opvispiv. Atist xuamfp'v ci ecmi vu siedj vji djidluav tvehi (pu tvudl), cav O duamf vsedl iyedvmz jux nepz qiuqmi effif vji qsufadvt vu vji cetliv. O vjip fsuwi Efxusft vseggod vu tii og epzcufz xuamf covi. Pucufz fof, tu O nuwif up. Vuvem dutv: esuapf $60-70 opdmafoph Efxusft tqipf. E cov apivjodem, cav ov tewif ni meapdjoph vji ipvosi catopitt up apvitvif hsuapft.

Djiist,
Kup
 
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