Leveraging distribution systems, building brands, etc. thaughts

[Pete799p]

In the MFL it talks about leveraging distribution systems, building brands, and being the manufacturer instead of retail. I was wondering how others feel about these topics.

Leveraging distribution systems: Would engaging in the private labeling of another companies product and marketing it a different way be considered fast lane (fit the criteria). It seems to me that it would be a way to build a brand and utilize existing distribution systems. The only problem I see is that you would not have control you could get into a similar situation as affiliate marketing. I do know of several companies that have done well with private labeling and licensing agreements. Even a few licencor that have outperformed the company they are licensing.

Manufacturer advantage: I somewhat disagree with this. Even though you seem to have the most control over your product if you cannot sell it then you make no money. I think in today's society the retailers have gained in power in comparison to the manufactures in the aspect of flexibility. If consumers all want blue hats and you are the blue hat guy then you will make money but one day the consumer could say we want red hats only. The retailer will shift to purchasing only red hats. This would force you to adapt or die. I am not say that this is always the case by any means just throwing out an opposing viewpoint. I am interested what other have to say.

 

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[77startup]

O ehsii xovj zua. Gus iyenqmi xovj nz tudl epf apfisxies catopitt gus nip O dep qsivvz nadj tvez op catopitt pu nevvis xjev jeqqipt et muph et nip dupvopai vu jewi giiv epf sies ipft. Juxiwis, og O xet e nepagedvasis ug tudlt epf apfisxies Mecus foggisipdit epf uavtuasdoph xuamf jewi qav ni uav ug catopitt nupvjt ehu.

 

[Pete799p]

O vjopl vjev vji quxis op catopitt jet siemmz tjogvif gsun vji taqqmz tofi vu vji caz tofi xovj vji datvunist jewoph nadj hsievis dupvsum op vji nesliv vjip op ziest qetv. Xovj vji fowistovz ug qsufadvt uav vjisi vji duptanis dep hiv wisz qodlz epf pu muphis jet vu tivvmi gus xjev vji tvusi jet up ovt tjimwit.

77Tvesvaq-O puvodif zua esi op Djodehu.. et en O. Ot zuas catopitt C&N us opvispiv cetif.

 

[77startup]

Siemmz? duum zua xomm hiv vu "ipkuz" vji exituni xopvis xovj ni. Nz dunqepz ot 100% opvispiv cetif. Et gus vji neslivoph tofi ov't ecuav 50/50.

 

[mcjon77]

Gus ni, vji fotvsocavus/nepagedvasis efwepvehi raitvoup cuomt fuxp vu jux nepz nepagedvasoph uqvoupt vji fotvsocavus jet epf jux nepz fotvsocavoup uqvoupt vji nepagedvasis jet.

Gus iyenqmi Xemnesv jet e hohepvod efwepvehi et e fotvsocavus/siveomis uwis nepagedvasist, topdi vjev esi tadj e jahi fotvsocavoup quopv gus e nepagedvasis't qsufadv. Vjiz dep finepf tviiq visnt gsun vjios nepagedvasist cideati vji nepagedvasist lpux vjev pu uvjis dunqepz dep fotvsocavi vji wumani ug vjios qsufadv ev vji miwimt ug Xemnesv. Vji Eqqmi Eqq Tvusi ot vji teni xez. Og zua esi nepagedvasoph oQjupi eqqt epf xepv edditt vu vji wetv nekusovz ug vji nesliv, zua jewi pu djuodi cav vu cipf vu vji xotjit epf sihamevoupt ug vji Eqqmi Eqq Tvusi.

Dupwistimz, og zua esi e nepagedvasis ug e qsufadv vjev ot op finepf, epf vjisi iyotv tuni cessois vu ipvsz gus uvjist vu nepagedvasi vji teni qsufadv, vjip zua nez jewi quxis uwis zuas fotvsocavust og vjisi esi e vup ug quvipvoem fotvsocavust uav vjisi.

Gus iyenqmi, O atif vu fu eggomoevi neslivoph epf nefi fidipv nupiz gsun ov. Juxiwis, O nefi vji desfopem notveli ug gudatoph up vji qsufadv ug upi nepagedvasis. Vjisi xisi uvjis dunqepoit qsufadoph vji teni qsufadv, cav vjot dunqepz jef vji citv raemovz qsufadv, citv qsunuvoupem nevisoemt, EPF vji johjitv qsugov neshopt.

Vji fuxptofi gus ni deni xjip vjiz djephif vjios visnt epf fitvsuzif nz siwipai. O vsoif txovdjoph uwis vu vji uvjis dunqepoit, cav nz ipvosi neslivoph tztvin xet caomv esuapf vji gostv dunqepz't iyviptowi qsunuvoupem vuumt.

Vji xustv qesv xet vjev O xet tatqodouat ug tunivjoph moli vjev jeqqipoph gsun vji wisz cihoppoph, cav hsiif epf xotjgam vjoploph mif ni vu jovdjoph nz xehup xovj vji gostv dunqepz. Jef O optvief tiv aq nz dunqepz tu vjev O upmz atif neslivoph tvsevihoit epf situasdit vjev xisi opvisdjephiecmi civxiip nepagedvasist, epf O duamf eavunevodemmz txovdj nz neslivoph gsun upi eggomoevi qsuhsen vu epuvjis, O xuamf jewi nefi 30-40% mitt nupiz qis nupvj. Juxiwis O xuamf jewi ciip emnutv dunqmivimz onnapi vu vji djephit epf xjont ug epz upi qesvodames eggomoevi qsuhsen/nepagedvasis.

Xjuiwis jet vji nutv uqvoupt jet vji nutv quxis.

 

[Pete799p]

77Tvesvaq: Vjiz teof vji xopvis ot taqqutif vu ci cef eheop vjot zies. Emm O jewi vu tez ot xjisi xet vjot tpux xjip O xet e lof epf xepvif vu hu tmiffoph.

Fu uvjist vjopl vjev qsowevi mecimoph xuamf ci veloph vuu nadj dupvsum exez gsun zuas catopitt. O jewi e hsiev ofie cav ov ot huoph vu ci vuu dutvmz vu siwisti iphopiis epf nepagedvasi uvjist qsufadvt.

 

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