I was wondering which are the best ways to listen to customers whether is in on a pre stage (before launching a product) and after the product has been launched. Which methods do you normally use? Focus groups-surveys? and how do you maintain consistency/high levels of customer engagement? I know that this might depend on the kind of business you are in of course.
On the competitors spectrums, do you believe is wise to spend a lot of time analyzing the competitors? My point of view is related to war, if you do not know the enemy how do you plan to win the battle? Then a lot of people becomes so internally focused on their own business and forget about what others are doing.
On the competitors spectrums, do you believe is wise to spend a lot of time analyzing the competitors? My point of view is related to war, if you do not know the enemy how do you plan to win the battle? Then a lot of people becomes so internally focused on their own business and forget about what others are doing.
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