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I'm going to start by admitting that I'm breaking a rule that I have. That rule is the "find it first" rule that most likely applies to a forum such as this wherein I will find the information myself, through channels such as Google, before starting a thread that will potentially be redundant. The reason I'm bypassing this step is because several of my searches have resulted in dead ends or non-relevant information. I don't think it would be of any benefit to keep running in circles wasting my time when I might, in a much shorter period of time, get information from someone who knows where to look.
Secondly, what follows is inherently not "Fastlane." While it is business related, it qualifies as a job. What it WILL provide me with, however, is a means to an end. I will be able to cut my teeth on my marketing skills as well as generate money to be used toward the startup of a truly "Fastlane" business model. Anyway, the digressions are over. Let's move right in to the meat of the topic.
I work closely with the owner of a nightclub in Atlanta. His business has been waning lately due to a marketplace full of other venues whose owners resort to some pretty heavy-handed tactics to maintain clientele and thin out competition. I want to help him increase heads in the door so, tonight, I'm going to bring him a few more ideas on how to boost attendance. What I'm ultimately wondering is if there are data aggregators or sites that map the success of techniques such as "ladies free all night" or "first X guests get a thing." I want to come to him with data that would suggest that a particular tactic will assuredly put more money into his pocket. Any information on the subject will be greatly appreciated.
Secondly, what follows is inherently not "Fastlane." While it is business related, it qualifies as a job. What it WILL provide me with, however, is a means to an end. I will be able to cut my teeth on my marketing skills as well as generate money to be used toward the startup of a truly "Fastlane" business model. Anyway, the digressions are over. Let's move right in to the meat of the topic.
I work closely with the owner of a nightclub in Atlanta. His business has been waning lately due to a marketplace full of other venues whose owners resort to some pretty heavy-handed tactics to maintain clientele and thin out competition. I want to help him increase heads in the door so, tonight, I'm going to bring him a few more ideas on how to boost attendance. What I'm ultimately wondering is if there are data aggregators or sites that map the success of techniques such as "ladies free all night" or "first X guests get a thing." I want to come to him with data that would suggest that a particular tactic will assuredly put more money into his pocket. Any information on the subject will be greatly appreciated.
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