Ben Adams
New Contributor
Around a month ago I had the idea of creating a general health supplement company and wrote up 4 formulas that I think are pretty good. I am passionate about this and I have experience taking most of the supp ingredients throughout my life, I genuinely believe they will improve people's quality of life. I've been researching as much as possible, and just wanted to get some feedback here in terms of how this plan sounds.
I've reached out to multiple manufacturers for quotes, only 2 even bothered responding, and only one with a low enough minimum order to do, I could get 144 60 ct bottles produced for around $2000. I've started a free trial on squarespace and wrote a few blogpost drafts on general health knowledge related to the products, but haven't written any on the product yet. The site obviously hasn't launched yet. I've picked a name, purchased a domain name, and designed a cool logo.
One aspect i'm a little confused about is with proprietary blends. As a consumer I know that proprietary blend means it's most likely BS as they can just pump it full of the cheap ingredient. With that in mind, one of my selling points was going to be no proprietary blends, rather I use the same dosages of ingredients used in tests to ensure they work. I recently heard that it's absolutely not okay to do this because a bigger company can easily steal your formula and crush you. I'm pretty torn right now as to whether I believe that or not, but i'm leaning towards not using a proprietary blend.
Once I launch the first product and get enough sales to reinvest I am planning on launching more products and offering monthly subscriptions with any combination of the products as they are complementary to eachother.
In terms of marketing I think I need to
-write as many blog posts as possible on the site
-maximize seo
-send free bottles to influential bloggers/youtubers/instagramers
-purchase ads on instagram and facebook
-create a fb and insta for marketing
-before manufacturing the product, complete the website/ hire someone to write copy for it and allow a place for people to submit their email address to gauge interest and send weekly email advertisements
I additionally still need to
-test one of the ingredients i recently ordered that i'd never taken before to ensure it works
- pay someone to design a product label
-form an llc and trademark my logo and/or name (When if at all should I do these things? not until i make sales??)
-complete the website
- figure out any other legal requirements from the FDA
Any input is appreciated, I have very much learned as i've been going through this process. The main factors that I would appreciate clarification on are:
1)if my overall plan of first gauging if people are interested via email on website and traffic and then order the sample to sell on the site, labeling and shipping myself, then reinvest that profits for larger orders is a good plan
2)Proprietary blend vs no proprietary?
3) does my marketing strategy look solid?
4)when should the trademarking and llc be done, they are expensive so I don't want to do it before I have to
5) Am I missing anything vital to make this a success?
I've reached out to multiple manufacturers for quotes, only 2 even bothered responding, and only one with a low enough minimum order to do, I could get 144 60 ct bottles produced for around $2000. I've started a free trial on squarespace and wrote a few blogpost drafts on general health knowledge related to the products, but haven't written any on the product yet. The site obviously hasn't launched yet. I've picked a name, purchased a domain name, and designed a cool logo.
One aspect i'm a little confused about is with proprietary blends. As a consumer I know that proprietary blend means it's most likely BS as they can just pump it full of the cheap ingredient. With that in mind, one of my selling points was going to be no proprietary blends, rather I use the same dosages of ingredients used in tests to ensure they work. I recently heard that it's absolutely not okay to do this because a bigger company can easily steal your formula and crush you. I'm pretty torn right now as to whether I believe that or not, but i'm leaning towards not using a proprietary blend.
Once I launch the first product and get enough sales to reinvest I am planning on launching more products and offering monthly subscriptions with any combination of the products as they are complementary to eachother.
In terms of marketing I think I need to
-write as many blog posts as possible on the site
-maximize seo
-send free bottles to influential bloggers/youtubers/instagramers
-purchase ads on instagram and facebook
-create a fb and insta for marketing
-before manufacturing the product, complete the website/ hire someone to write copy for it and allow a place for people to submit their email address to gauge interest and send weekly email advertisements
I additionally still need to
-test one of the ingredients i recently ordered that i'd never taken before to ensure it works
- pay someone to design a product label
-form an llc and trademark my logo and/or name (When if at all should I do these things? not until i make sales??)
-complete the website
- figure out any other legal requirements from the FDA
Any input is appreciated, I have very much learned as i've been going through this process. The main factors that I would appreciate clarification on are:
1)if my overall plan of first gauging if people are interested via email on website and traffic and then order the sample to sell on the site, labeling and shipping myself, then reinvest that profits for larger orders is a good plan
2)Proprietary blend vs no proprietary?
3) does my marketing strategy look solid?
4)when should the trademarking and llc be done, they are expensive so I don't want to do it before I have to
5) Am I missing anything vital to make this a success?
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