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One of our main products is an automotive niche product. Our product is only bought through online/phone and is generally not something that most people even know exists until they run into the problem and go online to look it up. We already have online brand recognition since we have glamorous reviews compared to our competitors, on many sites like amazon. Basically what I am trying to say is that our goal by advertising is not brand recognition in an way, but rather action and sale.
We have been diversifying our lead generation and one of the things that we can't get down is magazine/print advertising. We bargained down to good rates, so thats not whats killing us. The way we track sales is we have a percent off coupon code to use. We also assume that a certain percentage don't use the coupon.
What is killing us is not enough response. The first ad we ran was in a 80k subscriber magazine about a year ago and it did ok. To this day it makes us back about 1.5x what we pay for it. Since then we have ventured into 4 other magazines that are anywhere from 400k to 1 million+ subscriber rate each and it looks like its barely even breaking even, if that. There doesn't seem to be a direct corollary between subscriber rate and order rate. They are all in the automotive niche, except one that is outside of it.
It's extremely hard to accurately gauge how well each magazine ad is doing considering we know many customers mention the magazine ad but don't use the discount code when they order online. Does anyone have any experience in print advertising that they can pass on. If you have alot of experience in this field or know who we can turn to for help, I can send over our ad copy and tell you a little more about the company if needed, just PM me.
We have been diversifying our lead generation and one of the things that we can't get down is magazine/print advertising. We bargained down to good rates, so thats not whats killing us. The way we track sales is we have a percent off coupon code to use. We also assume that a certain percentage don't use the coupon.
What is killing us is not enough response. The first ad we ran was in a 80k subscriber magazine about a year ago and it did ok. To this day it makes us back about 1.5x what we pay for it. Since then we have ventured into 4 other magazines that are anywhere from 400k to 1 million+ subscriber rate each and it looks like its barely even breaking even, if that. There doesn't seem to be a direct corollary between subscriber rate and order rate. They are all in the automotive niche, except one that is outside of it.
It's extremely hard to accurately gauge how well each magazine ad is doing considering we know many customers mention the magazine ad but don't use the discount code when they order online. Does anyone have any experience in print advertising that they can pass on. If you have alot of experience in this field or know who we can turn to for help, I can send over our ad copy and tell you a little more about the company if needed, just PM me.
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