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Your entire existence as an organism is a vehicle for your genes to pass into the next generation. To ensure this, they hardwire you with desires and emotional drives the fuel that pushes you to act.
Think about it ambition, wealth, status, and fame, these aren’t random aspirations. They are deeply embedded mechanisms designed to help you get resources, attract mates, build tribes, and dominate.
Whatever you believe you are choosing is, in reality, a highly pre-programmed genetic strategy for survival and reproduction. And it’s not just you, every human follows this script, whether they realize it or not.
Now, if your products cater to these timeless biological needs, how long do you think your business will stay? For as long as humans exist. Because you’re not just selling to a niche . you’re tapping into universal, primal forces hardwired into every person on the planet.
Survival & Security → Insurance, health products, military industry.
Sex & Attraction → Beauty industry, fashion, luxury brands, dating apps.
Status & Power → Social media, high-end cars, watches, elite memberships.
Tribal Belonging → Political groups, fan bases, religions, brand loyalty.
Instant Gratification → Fast food, dopamine-driven apps
Fear & Anxiety → News, clickbait, security services, pharmaceuticals.
Understand your emotional drives. You are wired to win , doubt has no place in this game. Use logic to direct your instincts and delay gratification to stack resources over time. The longer you control your impulses, the greater your power, influence, and wealth.
Think about it ambition, wealth, status, and fame, these aren’t random aspirations. They are deeply embedded mechanisms designed to help you get resources, attract mates, build tribes, and dominate.
Whatever you believe you are choosing is, in reality, a highly pre-programmed genetic strategy for survival and reproduction. And it’s not just you, every human follows this script, whether they realize it or not.
Now, if your products cater to these timeless biological needs, how long do you think your business will stay? For as long as humans exist. Because you’re not just selling to a niche . you’re tapping into universal, primal forces hardwired into every person on the planet.
Survival & Security → Insurance, health products, military industry.
Sex & Attraction → Beauty industry, fashion, luxury brands, dating apps.
Status & Power → Social media, high-end cars, watches, elite memberships.
Tribal Belonging → Political groups, fan bases, religions, brand loyalty.
Instant Gratification → Fast food, dopamine-driven apps
Fear & Anxiety → News, clickbait, security services, pharmaceuticals.
Understand your emotional drives. You are wired to win , doubt has no place in this game. Use logic to direct your instincts and delay gratification to stack resources over time. The longer you control your impulses, the greater your power, influence, and wealth.
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