In the past two weeks I watched the movie Ouija. And then after I learned of some of the marketing tactics being done today (Link), I saw the movie ghost and saw another gypsy scene.
The opening scene of Ouija features a man that goes to a gypsy fortune teller that has a fake set up where she lures the emotionally vulnerable in and then talks to their deceased loved ones.
This man came to the scammer wanting to talk with his no widow wife who died of cancer. He wanted more than anything to get closure from the death of his wife and to communicate with her. This was evident in his strong emotions.
In the scene the gypsy builds an atmosphere of mystery and awe. She sets up the stage for the experience. In the movie Ghost, there is a line waiting for someone to see the fortune teller. This is all done for affect and my original question here was what is the difference with business and those who are practicing fortune tellers.
The answer came to me that not much is different, but this was a disempowering question. So I asked a new question.
How can we make our potential customers clients an experience rather than just a buying process?
-Tai Lopez does this- still nobody knows how he makes money, but people follow this dude. His life appears larger than life and appeals to others need for fancy things
-Tony Robbins does this- think a large cult-like atmosphere with good feelings and knowledge only he knows.
-Donald Trump even provided this with the election and "the movement" he was creating.
Some of the things I want to bring special attention to in the contrast that I did with the fortune-telling example were:
-Appealing to people's fantasies (also in 48 Laws of Power)
-Giving people what they think they want (not necessarily what they need)
-Using scarcity ("I don't know if I will be able to reach the spirits.")
-Using compliance ("You have to really believe, if you don't believe, this will be a waste of time.")
What I get most out of the contrasting ideas is that you want to give people an emotional experience. A person who just lost his wife of cancer, generally will need to seek a therapist and do a form of emotional release (things that won't be as effective as going to a gypsy), but they seek instead to recapture the feelings of the lost loved-one.
My question and purpose of the post is how can we make business more of an experience with others? Should we go larger than life, or just aim to be exactly everything that another person is looking for? In dating, the most powerful option is to be yourself, I am not so sure that is the case with business.
As a side note to this I was in Neil Patel webinar to see the structure of his funnel when I found that not only was the webinar pre-recorded with "596" viewers at any time, it also had fake comments and a fake moderator. It was a sham. But this is the experience that people are looking for. If he can create this experience he gets the business. Or does he?
The opening scene of Ouija features a man that goes to a gypsy fortune teller that has a fake set up where she lures the emotionally vulnerable in and then talks to their deceased loved ones.
This man came to the scammer wanting to talk with his no widow wife who died of cancer. He wanted more than anything to get closure from the death of his wife and to communicate with her. This was evident in his strong emotions.
In the scene the gypsy builds an atmosphere of mystery and awe. She sets up the stage for the experience. In the movie Ghost, there is a line waiting for someone to see the fortune teller. This is all done for affect and my original question here was what is the difference with business and those who are practicing fortune tellers.
The answer came to me that not much is different, but this was a disempowering question. So I asked a new question.
How can we make our potential customers clients an experience rather than just a buying process?
-Tai Lopez does this- still nobody knows how he makes money, but people follow this dude. His life appears larger than life and appeals to others need for fancy things
-Tony Robbins does this- think a large cult-like atmosphere with good feelings and knowledge only he knows.
-Donald Trump even provided this with the election and "the movement" he was creating.
Some of the things I want to bring special attention to in the contrast that I did with the fortune-telling example were:
-Appealing to people's fantasies (also in 48 Laws of Power)
-Giving people what they think they want (not necessarily what they need)
-Using scarcity ("I don't know if I will be able to reach the spirits.")
-Using compliance ("You have to really believe, if you don't believe, this will be a waste of time.")
What I get most out of the contrasting ideas is that you want to give people an emotional experience. A person who just lost his wife of cancer, generally will need to seek a therapist and do a form of emotional release (things that won't be as effective as going to a gypsy), but they seek instead to recapture the feelings of the lost loved-one.
My question and purpose of the post is how can we make business more of an experience with others? Should we go larger than life, or just aim to be exactly everything that another person is looking for? In dating, the most powerful option is to be yourself, I am not so sure that is the case with business.
As a side note to this I was in Neil Patel webinar to see the structure of his funnel when I found that not only was the webinar pre-recorded with "596" viewers at any time, it also had fake comments and a fake moderator. It was a sham. But this is the experience that people are looking for. If he can create this experience he gets the business. Or does he?
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