Hello friends!
Haven't posted in here much but decided today is the day. For the past 8 months or so I have been trying to set up some sort of business while working full time. And the business I have been trying to set up? Digital marketing biz. I know I know, another digital marketer but I have gotten some opportunities from the slowlane job I am working currently. My boss has allowed me try and market the business and online store, I have created google ads, analytics, set up a few ads, there is so much work to do (set up email marketing, social media marketing, ui/ux). I am just wondering if it is worth it to do solo. On top of it I asked a car rental biz owner if he would be intrested in marketing and he was more than happy to accept my offer to do some marketing for his business. Now I am sitting here with pretty much 2 clients and no time to do the work. My idea was to start offering marketing services for smaller businesses for more affordable price, create website, add the 2 jobs I will be doing in the portfolio and then go from there.
But questions started to rise.
Is it sustainable? Now I understand why digital marketing companies charge a decent amount, because there is so much work to do in order to create ads that convert. I can always outsource the work but that means paying people a good amount and that will cut deep into the profits if my whole idea was to offer affordable services for small businesses.
My second idea was to start a offline business. Namely bubble tea business. In the capital city there are a few bubble tea shops that are doing pretty well but there is only one hotel bar that sells it where I live and it is the second largest city in my country. I think the opportunity is there but that means dropping the digital marketing biz to start working on it.
Any advice on my situation would be greatly appreciated!
Haven't posted in here much but decided today is the day. For the past 8 months or so I have been trying to set up some sort of business while working full time. And the business I have been trying to set up? Digital marketing biz. I know I know, another digital marketer but I have gotten some opportunities from the slowlane job I am working currently. My boss has allowed me try and market the business and online store, I have created google ads, analytics, set up a few ads, there is so much work to do (set up email marketing, social media marketing, ui/ux). I am just wondering if it is worth it to do solo. On top of it I asked a car rental biz owner if he would be intrested in marketing and he was more than happy to accept my offer to do some marketing for his business. Now I am sitting here with pretty much 2 clients and no time to do the work. My idea was to start offering marketing services for smaller businesses for more affordable price, create website, add the 2 jobs I will be doing in the portfolio and then go from there.
But questions started to rise.
Is it sustainable? Now I understand why digital marketing companies charge a decent amount, because there is so much work to do in order to create ads that convert. I can always outsource the work but that means paying people a good amount and that will cut deep into the profits if my whole idea was to offer affordable services for small businesses.
My second idea was to start a offline business. Namely bubble tea business. In the capital city there are a few bubble tea shops that are doing pretty well but there is only one hotel bar that sells it where I live and it is the second largest city in my country. I think the opportunity is there but that means dropping the digital marketing biz to start working on it.
Any advice on my situation would be greatly appreciated!
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