I have been doing a good bit of research on how validating your idea is crucial prior to diving into the details (i.e. the Lean Startup principle, etc.).
However, my current business model already has a few key players but there is very little competition. Additionally, I feel our model can capitalize greatly on where the current market players are lacking.
Bottom line, is market testing (i.e. google AdWords, Facebook, etc.) linked to landing pages worth it if you already know there are a few companies with your model thriving?
TIA.
However, my current business model already has a few key players but there is very little competition. Additionally, I feel our model can capitalize greatly on where the current market players are lacking.
Bottom line, is market testing (i.e. google AdWords, Facebook, etc.) linked to landing pages worth it if you already know there are a few companies with your model thriving?
TIA.
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