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Market validation - General customer reaction

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AceNZ

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Hey guys,
I had originally posted this question in one of the Gold threads, but it looked like not many users read it on a regular basis. So, thought I would post this as a new thread instead.

Having read through the posts in this section, it appears that there is an overwhelming support for validating your idea (or product) first before proceeding with the execution. However, I have a question around this.

If a potential customer hits your website through your ad words, signs up to your website and then realises that the product doesn't exist yet but "could" happen in the future, wouldn't you be pissed off as a customer? Wouldn't you think it was a waste of time having navigated through your website?

In other words, wouldn't the customer just think to themselves "Oh! This website doesn't really solve my need yet. Screw it - this site is useless to me. I will close it and find another website that solves my need".

I am just concerned about placing ad words and directing customers to my site only for them to find out that the product doesn't exist yet.

What are your thoughts on this?
 
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