Hey everyone!
I'm currently coaching & consulting with an adult cleaning business based in Denver, Colorado.
Targeted client demographics:
Currently, my strategy is in several phases:
Phase I - Rejuvenate
- The site is currently on Website Tonite and the URL doesn't reflect the direction the company's going in.
- I have a new URL for the site, and the new site is being built on WordPress using Headway theme.
- Blog will be added
- New logo is in place - it's legible and simple in black and white, as well as full color (awesome)
- Revamped copy to reflect the updated "lifestyle" brand we're developing
Phase II - Marketing & PR, Online & Off
*This is where I request help*
Client's budget is limited. (Less than $500/mo for advertising and promo right now)
Due to the nature of the business, Facebook ads are out of the question.
I'm thinking of ways we can promote the business and increase service inquiries that are cost-effective.
Her budget cannot stand AdWords right now, so here are a few ideas I'm thinking of:
1. Press releases: She actually is putting together an event for breast cancer. This event will have topless servers and nude sushi. Breast cancer is a worthy cause to promote.
2. Targeted blog outreach: I'm thinking blogs in the Denver/Boulder/Ft. Collins area - but I have no idea how to hit the ground running to promote there.
3. Guest posts: This would require research on sites that fit our demographic. We'd probably reach a younger audience and the content would really have to be amazing. (That's okay; I specialize in content development and copywriting.)
4. Anything else?!
Adult marketing - especially digital adult marketing - is tough. We're not trying to market porn; this is a sensual, erotic and upscale service. The ladies really and truly do clean - they just do it ... topless or fully nude.
I'm pretty sure content marketing and press releases will help, but if there's anything I might be missing, I'd love to hear and I am all ears.
Thanks in advance
I'm currently coaching & consulting with an adult cleaning business based in Denver, Colorado.
Targeted client demographics:
- Men 35 - 55
- Divorced
- $60,000+ annual income
- Moderate disposable income
- Shy or discrete; not interested in broadcasting his adult indulgences
- Wants serious cleaning, cooking & organizing - but with a sensual, nurturing female touch
- Wants the nurturing that he's not getting from his ex-wife because he's single
- Wants to look, not necessarily touch
- Busy life
Currently, my strategy is in several phases:
Phase I - Rejuvenate
- The site is currently on Website Tonite and the URL doesn't reflect the direction the company's going in.
- I have a new URL for the site, and the new site is being built on WordPress using Headway theme.
- Blog will be added
- New logo is in place - it's legible and simple in black and white, as well as full color (awesome)
- Revamped copy to reflect the updated "lifestyle" brand we're developing
Phase II - Marketing & PR, Online & Off
*This is where I request help*
Client's budget is limited. (Less than $500/mo for advertising and promo right now)
Due to the nature of the business, Facebook ads are out of the question.
I'm thinking of ways we can promote the business and increase service inquiries that are cost-effective.
Her budget cannot stand AdWords right now, so here are a few ideas I'm thinking of:
1. Press releases: She actually is putting together an event for breast cancer. This event will have topless servers and nude sushi. Breast cancer is a worthy cause to promote.
2. Targeted blog outreach: I'm thinking blogs in the Denver/Boulder/Ft. Collins area - but I have no idea how to hit the ground running to promote there.
3. Guest posts: This would require research on sites that fit our demographic. We'd probably reach a younger audience and the content would really have to be amazing. (That's okay; I specialize in content development and copywriting.)
4. Anything else?!
Adult marketing - especially digital adult marketing - is tough. We're not trying to market porn; this is a sensual, erotic and upscale service. The ladies really and truly do clean - they just do it ... topless or fully nude.
I'm pretty sure content marketing and press releases will help, but if there's anything I might be missing, I'd love to hear and I am all ears.
Thanks in advance
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