SportsFan438
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- Feb 24, 2012
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So I am in the process of developing an app/website and plan on marketing it to a large city initially. I chose an individual city as the app delivers deals to users, and I want to get initial feedback from users, before I expand to other cities. I also only have the resources to target merchants in an individual city.
My question to my fellow entrepreneurs is what should I use. I have a rather small marketing budget and want to stretch my dollar as best I can. If Im only marketing to an individual city should I focus on on-line marketing, local marketing (classifieds, radio, etc.), or a mix of the two. Has anyone had experience rolling out a product in a test market? How did you go about marketing it to users, and what was successful?
Also I am not located or even near the city I have chosen. Its a market I have done a lot of research on, and feel it fits in well with my service offering.
My question to my fellow entrepreneurs is what should I use. I have a rather small marketing budget and want to stretch my dollar as best I can. If Im only marketing to an individual city should I focus on on-line marketing, local marketing (classifieds, radio, etc.), or a mix of the two. Has anyone had experience rolling out a product in a test market? How did you go about marketing it to users, and what was successful?
Also I am not located or even near the city I have chosen. Its a market I have done a lot of research on, and feel it fits in well with my service offering.
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