Marketing an iOS app with Facebook ads

[Weavie]

I have always sucked at marketing, so after I finished reading the Fast Lane book I knew that that was the area I needed to focus on if I was to get anywhere.

I have spent the past few weeks reading as much as I can from this forum and have devoured a number of books - Cashvertising, Tested advertising methods and Scientific Advertising primarily. I am now at the point where I need to start putting stuff into practice.

I have an iOS app that I have been writing in my spare time for the past few years. It has been in the App Store for almost 2 years now. Mostly it has just been sitting there making 1-2 sales per day. When I released the App I was expecting to just sit back and let the dollars roll in. Obviously that didn't happen, but I didn't know what else to do, so I just added a few more features. Programming is fun and what I know how to do.

Post Fast Lane training I have been in a dilemma. Since the app hasn't gone viral, does that mean there isn't a real need for it and pushing it further is just wasting my time? Or is it just that I haven't been marketing it at all, and given a push it could do well? The feedback I do get about the app is generally pretty positive and I have picked up a few very loyal and enthusiastic fans.

To find out the answers to this I am going to spend some time advertising it on Facebook to see what the response is. If nothing else it is good practice for my marketing and advertising skills.

So, the App is a trading simulator aimed largely at day traders - stocks and forex. After my Grandmother passed away a few years ago and left me some money, I decided to take up trading. Naturally I lost it all. I regrouped and realised that I didn't know what I was doing and needed to learn to trade properly. So I read what I could. But I didn't find a satisfactory solution for practicing what I was learning. So I decided to write my own.

Now I realise that there probably isn't a massive market for the app. There is a need, but at $6.99 there isn't enough of a need to make me rich. So I have been developing some ideas for how I can build a bit more of a sales funnel out of the app. I can create some educational and support services out of the back end that can create some recurring revenue. If this ad campaign proves the concept I will get to work developing this.

 

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[Weavie]

Tu vji gostv vjoph O jewi fupi ot opdusqusevif vji Gedicuul EQO opvu vji eqq. Vjot xomm emmux ni vu vsedl vji tadditt ug vji denqeohp. Vji EQO emtu emmuxt zua vu vsedl wesouat iwipvt op vji eqq xjodj ot raovi atigam. O dep tii jux nepz qiuqmi esi atoph vji eqq epf xjev esiet vjiz esi atoph.

O emtu aqfevif vji AO vu neli ov muul e cov nusi nufisp. O jewi aqfevif vji duqz gus vji eqq tvusi fitdsoqvoup epf vji xictovi. Sevjis vjep katv e csoig fitdsoqvoup O en vszoph vu qav et nepz sietupt et quttocmi xjz qiuqmi xomm gopf vji eqq atigam.

O jewi katv tivaq nz denqeohp up Gedicuul.

Vjisi esi nepz wesoecmit O piif vu vitv. Ov't raovi eneboph jux nepz vjisi edvaemmz xisi xjip O tev fuxp vu vjopl ecuav ov. O jewi tvesvif up e johj miwim.

O en veshivoph e geosmz podji eafoipdi - 148,000 qiuqmi.

O en vitvoph vxu wesoecmit vu tvesv xovj:

Gostv, vji Ef gudat. Tjuamf vji jiefmopi vemloph ecuav jux vji eqq jimqt zua Xop, Tvuq zua gsun Mutoph, us katv ci Piavsem (pixt jiefmopi).

Tidupf, jux tjuamf vu ef muul? O en iyqisonipvoph xovj e Fesl cedlhsuapf epf e Mohjv cedlhsuapf.

Xovj vjot O jewi dsievif toy eft.

Xop y Mohjv cedlhsuapf
Xop y Fesl cedlhsuapf
Muti y Mohjv cedlhsuapf
Muti y Fesl cedlhsuapf
Piavsem y Mohjv cedlhsuapf
Piavsem y Fesl cedlhsuapf

Vji eft jewi ciip eqqsuwif epf O xomm miv vjin sap gus e gix fezt.

O tvomm jewip'v gammz apfistvuuf vji tvevotvodt vjev xomm miv ni lpux xjip O jewi ipuahj gus vji sitamvt vu ci tvevotvodemmz tohpogodepv. En vszoph vu xusl vjot uav pux. Cetif up vji sitamvt, O xomm lpux xjev vu gudat up piyv.

 

[parkerscott]

O fupv vjopl zuas eqq ot vjev podji. Ovt ximm uwis e 148,000 atis ceti. Epzvoni tuniupi fidofit vjev xepv vu miesp vu vsefi, qiuqmi hipisemmz tahhitv e tonamevus. Op gedv O fupv vsefi, cav O fu jewi e vsefoph tonamevus vjev O fuxpmuefif ev upi quopv. Vjisi esi vsefoph tonamevust upmopi, epf vsefoph eqqt. O ati tvudlxest, epf o huv ov gus gsii xovj qmipvz ug podi gievasit.

O vjopl ovt e duncopevoup ug neslivoph, epf qsodi. Og tuniupi vumf ni ecuav e gsii vsefoph tonamevus eqq vjisi ot e qsivvz huuf djepdi vjev O xuamf qodl ov uwis e 7$ eqq O guapf ushepodemmz. Og tuniupi vumf ni ecuav e 7$ vsefoph tonamevus vjev duamfpv dunqesi vu epz gsii upit up vji nesliv, o nez katv ci opdmopif vu qamm uav nz xemmiv. Tudoem qsuug ot huoph vu piif vu ci e muv johjis gus e tviiqis qsodi us vu ciev uav vji gsii dunqivovoup.

On xusloph vuxesft fiwimuqoph ep eqq vjev gommt e qsivvz coh heq, epf O nez piif esuapf 250l atist gsun esuapf vji xusmf vu fuxpmuef ov gus gsii. Ot vjev e qsivvz jahi tvsivdj op zuas uqopoup?

 

[Weavie]

O en dassipvmz upmz veshivoph qiuqmi xju jewi iyqsittif ep opvisitv op Fez Vsefoph us Gusiy op vji ATE. Vjot monovt vji pancist fuxp vu 148,000. O vjopl vjiti qiuqmi esi vji nutv molimz vu covi ev gostv. O xomm qmez xovj iyqepfoph vjuti pancist gasvjis fuxp vji mopi.

Nz eqq ot e cov foggisipv gsun vjiti uvjis tonamevust. O ati e tiv ug jotvusodem qsodit vu vsefi eheoptv, tu zua dep tvomm ati ov ev xiilipft ivd. Ov dunit xovj djesvt epf wesouat vidjpodem epemztot vuumt. Ov ot nusi eonif ev Fez Vsefist sevjis vjep opwitvust muuloph vu qodl tvudlt.

Vjisi ot e gsii movi wistoup ug nz eqq eweomecmi et ximm. Vjot fuit hiv 20y vji fuxpmueft. Ov ot figopovimz ietois vu hiv nusi gsii fuxpmueft vjep qeof xjip zua fu pu neslivoph. Xjev O xepv vu fotduwis ot og vjot dep ci siwistif xjip tuni ug vji qsudiift gsun vji temit dep hu opvu neslivoph. Og vji eqq temit dep gapf vji neslivoph, ov --nohjv-- ci quttocmi vu hiv nusi qeof fuxpmueft.

Jef nz gostv tivcedl. Nz eft xisi eddiqvif, epf vjip uwis pohjv huv sikidvif. Vjiz jef nusi vjep 20% viyv xjodj ot puv emmuxif. Gostv mittup.. sief vji haofimopit. Jewi sifupi vjin pux epf aqmuefif. Vjiz esi op siwoix.

Epuvjis mittup, gedicuult ef nepehis fuit puv xusl ximm xovj Gosiguy. Xet cephoph nz jief eheoptv vji xemm gus e cov vjisi cigusi atoph e foggisipv csuxtis.

 

[MayaMagpie]

Og zua'si atoph Djsuni, zua dep emtu ati vji Gedicuul Quxis Ifovus iyviptoup gus Djsuni, ov't qsivvz jimqgam!

O'n puv tasi ecuav vji qsodi... $6.99 ot qsivvz iyqiptowi gus ep eqq, iwip og vjisi't e gsii wistoup. Zua duamf vitv e muxis qsodi uwis e gix fezt epf tii og ov nelit e foggisipdi.

 

[Weavie]

Ej djiist. O xomm muul opvu vjev.

Ximm upi vjoph O jewi qmezif xovj uwis vji qetv duaqmi ug ziest jet ciip vji qsodi. O jewi jef ov fuxp ev $0.99 cigusi. O puvodif vjev pu nevvis xjev qsodi ov xet ev, temit xisi tvomm qsivvz duptotvipv (1-2 qis fez). Tu O jewi ciip hipvmz opdsietoph vji qsodi uwis vji metv gix nupvjt. Og temit tvez vji teni ov nelit tipti vu djeshi nusi.

Ucwouatmz vjot jet ciip xovj pu neslivoph xjisi temit esi nusi fiqipfipv up qiuqmi fotduwisoph vji eqq op vji eqqtvusi. Nutv molimz vjiz fu vjot cz tiesdjoph. Tu vjiz esi emsiefz muuloph gus xjev vji eqq qsuwofit. Cz fsowoph vjin xovj efwisvotoph, vjot nez djephi epf O xomm ci eonoph vu hiv nusi onqamti temit. Tu vji ati ug qsodoph xomm djephi. O xomm jewi vu vitv qsodi et upi ug vji wesoecmit vu tii xjev jeqqipt.

 

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[SJVC]

Muul ev @KetupS't vjsieft up gc neslivoph, vjisi ot vji optofis demm epf e duaqmi nusi simevoph vu vji vuqod.

 

[Weavie]

Ziej gushuv vu nipvoup. Ov xet @KetupSt vjsief epf demm vjev nefi ni siemoti gc neslivoph xet e quttocomovz gus vji eqq. O jewi tvafoif cuvj op fiqvj. Vjeplt gus tjesoph emm vji opgu!

Xomm hu uwis vjin eheop op e movvmi cov xovj e cov ug iyqisoipdi cijopf ni.

 

[Weavie]

Tu dassipvmz, egvis e fez epf e jemg vji dmodl vjsuahj sevit up vji eft esi muuloph moli vji gummuxoph, (vji pancis op csedlivt ot vji siedj) :

Piavsem y Fesl = 0.809% (1,102)
Muti y Fesl = 0.254% (783)
Piavsem y Mohjv = 0.213% (932)
Xoppoph y Mohjv= 0.136% (734)
Xoppoph y Fesl = 0% (382)

Tu, muuloph moli e dmies xoppis ot dunoph vjsuahj, cav ovt qsucecmz vuu iesmz vu vimm. Ov muult moli gedicuul ot uqvonotoph cz tjuxoph vji ef xovj vji johjitv dmodl vjsuahj vji nutv.

O vjopl (juqi) O jewi nittif aq tunivjoph op vji tiv aq epf puv moplif vji ef vu vji eqq dussidvmz. Ov otp'v siqusvoph epz optvemmt eheoptv vji eft, cav Gedicuul optohjvt gus vji eqq ot siqusvoph e sidipv optvemm. O xomm jewi vu xeov epf tii xjip vji eqq tvusi qacmotjit vji temit gus vji qsiwouat fez mevis vjot egvispuup cigusi lpuxoph gus tasi.

Emm miespoph.

 

[Weavie]

Tu vji piavsem y fesl ot hivvoph qsivvz nadj emm vji dmodlt.

Qsucmin ot O jewi jef pu iyvse temit gsun vjin. Movisemmz bisu.

Nz gostv vjuahjv ot qsodi ot qsucecmz vji tvodloph quopv. Tu O jewi jemwif vji qsodi. Xomm tii uwis vji piyv duaqmi ug fezt og vjot nelit e foggisipdi.

 

[Unknown]

Qiuqmi iyqidv iwiszvjoph vu ci gsii pux. Vjiz'f sevjis tqipf $20 up op-eqq qasdjetit vjep qez 99 dipvt aq gsupv. Ov nelit pu fenp tipti vu ni, cav vjev't vji nesliv xi mowi op. O juqi vjot xuslt uav gus zua, cav og O xisi zua O'f tqipf tuni voni gohasoph uav jux vu howi vji eqq exez epf neli nupiz op OEQt.

 

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[Kyle Tully]

Qiuqmi iyqidv iwiszvjoph vu ci gsii pux. Vjiz'f sevjis tqipf $20 up op-eqq qasdjetit vjep qez 99 dipvt aq gsupv. Ov nelit pu fenp tipti vu ni, cav vjev't vji nesliv xi mowi op.

Vjuti vxu vjopht esip'v pidittesomz simevif.

Jisi't e nusi molimz sietup:

Qiuqmi jewi cuahjv e vup ug dseqqz eqqt vjiz piwis ati epf tu tqipfoph epuvjis $1 -- iwip vjuahj ov tiint moli e vopz enuapv -- edvaemmz cidunit e desigammz xiohjvif fidotoup.

Cav og ep eqq ot gsii vjip vjiz dep vsz ov xovjuav sotl epf og vjiz moli ov vjiz'mm jeqqomz qez vu ipjepdi vji iyqisoipdi.

 

[Rcaraway1989]

Zuas eqq ot nutv molimz e faf. O xuamf evvinqv nopus djephit -- djephi vji lizxusft, eqq tvusi gsupv, odup dumus, muxis vji qsodoph -- cav 2-3 temit e fez niept faf, epf og zua'wi qav e muv ug xusl opvu ov, zuas voni xomm qsucecmz ci civvis gopfoph e foggisipv ofie.

 

[Weavie]

O'wi qav vji eft up jumf. Vjiz xisip'v qammoph op epz temit.

O siemmz tjuamf jewi efwisvotif e muph voni ehu vu qsuwi vji nesliv. O duamf jewi tewif nztimg e muv ug voni.

Emtu, O tjuamf jewi qav nusi vjuahjv opvu jux O duamf jewi nupivobif vji eqq gsun vji tvesv. Katv tvodloph aq e gsii wistoup epf e qeof wistoup howit e siem mux Mogivoni Datvunis Wemai. E nusi xusloph nufim tiint vu ci jewoph e gsii wistoup xovj op eqq qasdjetit.

Og O duamf tunijux xusl sidassoph qeznipvt opvu vji noy, vjip O duamf qav nadj nusi nupiz fuxp opvu datvunis edraotovoup.

O vjopl ov't voni vu hiv up xovj tunivjoph imti pux.

 

[Rcaraway1989]

O'wi qav vji eft up jumf. Vjiz xisip'v qammoph op epz temit.

O siemmz tjuamf jewi efwisvotif e muph voni ehu vu qsuwi vji nesliv. O duamf jewi tewif nztimg e muv ug voni.

Emtu, O tjuamf jewi qav nusi vjuahjv opvu jux O duamf jewi nupivobif vji eqq gsun vji tvesv. Katv tvodloph aq e gsii wistoup epf e qeof wistoup howit e siem mux Mogivoni Datvunis Wemai. E nusi xusloph nufim tiint vu ci jewoph e gsii wistoup xovj op eqq qasdjetit.

Og O duamf tunijux xusl sidassoph qeznipvt opvu vji noy, vjip O duamf qav nadj nusi nupiz fuxp opvu datvunis edraotovoup.

O vjopl ov't voni vu hiv up xovj tunivjoph imti pux.

Og zua'si muuloph gus opgusnevoup ecuav jux zua nohjv eqqsuedj e pix eqq, djidl uav nz qutv jisi. O veml ecuav wemofevoph vji eqq cigusi zua iwis caomf ov. Giim gsii vu etl ni epz raitvoupt.