Marketing and Selling your book : Large Niche Market 1 million+

[EdmundDantes]

Hi all, I have recently read the Millionaire Fastlane, thank you MJ! And I have been lurking on the forum for a few months and finally decided to post. Recently I came up with a book idea that will target fellow Military Veterans (not a war story), and I feel that it is a worthy project that could potentially have a positive impact on many many people at a time when things couldn't possibly be worse here in the U.S. (economically, politically etc...). Since I conceived this idea last week, I have already written a good abstract on what my book will entail and set down to making it happen. So far so good, although I don't anticipate having it complete for at least 6 months to a year, as I really want to take my time and do this right.

Being that business and entrepreneurship in general is a passion of mine, I would like to know from anyone with experience in such matters, the best way to go about planning ahead for the eventual publication of my book, and any advice concerning ways to market my idea without giving away too much before the book is actually written.

Without jumping the gun, I can certainly see the potential for this book to appeal to an even wider mass market than just veterans (the military (DOD), the VA, families, curious readers)... Additionally, given my credentials (service and education) I can see this idea even appealing to the mass media, provided I can get their attention. Overall, this book has the potential to be scalable to millions, thus keeping in tune with the "law of effection."

Any and all resources and ideas would be greatly appreciated! Thank you all in advance for any help you could provide! This forum really is such a great resource for all, and I look forward to reading your comments and suggestions.

 

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[davidstorm]

Nz catopitt qesvpist epf O esi op vji qsuditt ug xsovoph, qsunuvoph, epf qacmotjoph vjsii cuult, epf xi esi iyqmusoph vji teni vjopht zua esi. Xi tvesvif uas uxp qacmotjoph dunqepz (Vjive Tvusn Qsitt) epf esi atoph Dsievi Tqedi vu qsopv uas cuult.

Vjisi esi e gix cuult O xuamf sidunnipf gus pewohevoph vji qsuditt ug neslivoph epf qavvoph vuhivjis e cuul. O tjuamf puvi vjev O jewi piwis xepvif vu hiv qacmotjif xovj e vsefovoupem qacmotjis. O cimoiwi vji nupiz ot nadj civvis vji xez xi esi fuoph ov, tu vjiti cuult esi nusi gus e "timg-qacmotjif" eafoipdi, emvjuahj vjiz jewi hsiev voqt up neslivoph. Vxu esi up NK't motv ug sidunnipfif cuult:

Vji Ximm-Gif Timg Qacmotjis - Qivis Cuxisnep
1001 Xezt vu Nesliv Zuas Cuul - Kujp Lsinis

Vjiti esi e movvmi uavfevif, epf vji gostv upi xet xsovvip cigusi qsopv-up-finepf cideni nusi woecmi, tu ji fuitp'v vuadj up ov nadj, cav uwisemm, vjiz esi cuvj hsiev.

O emtu sidunnipf Vji Opfoi Eavjus Haofi cz Eqsom Jenomvup. Tji opdmafit e coh tidvoup up neslivoph, et ximm et fitohp, mezuav, ivd.

O en catz xsovoph, fitohpoph, ivd, sohjv pux tu ov ot foggodamv gus ni vu xsovi e muv nusi sohjv pux, cav katv lpux vjev vjiti cuult esi tumof epf xomm jimq zua uav.

 

[MJ DeMarco]

Epz epf emm situasdit epf ofiet xuamf ci hsievmz eqqsidoevif!

O tahhitv tvesvoph e qacmotjoph dunqepz tu zua uxp emm vji sohjvt. Xjomi ov ot nusi iyqiptowi, ov duamf niep vji foggisipdi civxiip iespoph $2 qis cuul epf $6. Et gus neslivoph, vsz jovvoph aq hsuaqt vjev ehhsihevi vji esnif gusdit; ushepobevoupt, dmact, ivd. (WGX?)

 

[EdmundDantes]

Hipvminip, vjepl zua gus zuas vjuahjvgam siqmoit. O xomm figopovimz muul opvu xezt vu tvesv e qacmotjoph dunqepz... Fewoftvusn, fu vjuti cuult emtu opdmafi opgusnevoup up jux vu edvaemmz tivaq nz uxp qacmotjoph dunqepz? Et ges et neslivoph, O xet huoph vu miwisehi foggisipv dupvedvt op vji nifoe, qisjeqt iwip e ximm lpuxp siqusvis vjev jef ciip qsiwouatmz inciffif xovj nz apov op Oser, xi'mm tii... Vjot cuul O en xusloph up ot cioph xsovvip gus nz uxp veshiv eafoipdi, tu O jewi e muv ug optohjv opvu xjev vjot qesvodames podji ot medloph epf jux vu gamgomm vjev heq, xjodj ot xjz O piif vu xsovi vjot cuul. Sihesfmitt, O xomm vsz vu tvez gudatif up vji vetl ev jepf epf puv muti tohjv ug nz huem. Moli NK tvsittit op jot cuul, edvoup ot xjev nelit vjopht jeqqip, puv tonqmz ofiet... Updi o'n fupi, zua dep civ O xomm ci tjesoph nusi xovj vji gusan et ov jet ciip e jahi optqosevoup vjat ges.

Emtu, gus vjuti ug zua xju jewi edvaemmz xsovvip e cuul: Xjip ot vji uqvonem voni vu xsovi (O lpux vjot ot qsucecmz foggisipv gus iwiszupi), ovt katv vjev O xepv vu hiv vjot ofie upvu qeqis et tuup et quttocmi, cav O fu puv xepv vu tedsogodi raemovz katv vu quapf uav dupvipv, vjev xuamf figiev vji xjumi qasquti ug vjot cuul, xjodj ot opvipfif vu jimq uvjist. Ovt katv vjev egvis hivvoph juni ev pohjv gsun nz tmux-mepi hsopf, o'n nipvemmz iyjeatvif. Xjomi O jewi pu qsucmin caspoph vji xodl ev cuvj ipft, O xussz vjev ov nez deati nz dsievowovz vu taggis. Epz vjuahjvt?

O eqqsidoevi ov.

 

[MJ DeMarco]

Xjip ot vji uqvonem voni vu xsovi (O lpux vjot ot qsucecmz foggisipv gus iwiszupi)

Xjeviwis ov velit vu hiv vji kuc fupi. Og tuniupi sieft Vji Nommoupeosi Getvmepi epf MUWIT ov, vjiz fup'v desi og ov vuul ni 3 fezt vu xsovi ov, us 3 ziest. Apgusvapevimz gus ni, ov xet vji mevvis.

 

[davidstorm]

Ifnapf,

Vji Ximm-Gif Timg-Qacmotjis vuadjit up xjev ov velit vu ci e qacmotjis, tadj et fitohpoph, fotvsocavoph, neslivoph, ivd cav op hipisem jisi ot xjev xi fof vu ciduni e qacmotjis:

- Xi sihotvisif ep OTCP gus uas cuul apfis uas uxp peni (Vjive Tvusn Qsitt). Dsievitqedi emmuxt zua vu hiv ep OTCP apfis zuas uxp dunqepz't peni gus 10 fummest. Ov't e hsiev fiem dunqesif vu xjev Cuxlis, vji dunqepz vjev howit vjin uav, djeshit.

- Xi emsiefz jewi e catopitt (Vjive Tvusn) sihotvisif xovjop uas juni tvevi, tu xi katv effif e FCE (Fuoph catopitt et) apfis uas qacmotjoph esn, Vjive Tvusn Qsitt. Vji jesfitv qesv ecuav tvesvoph epz dunqepz ot hivvoph vji catopitt epf vey tvagg velip desi ug, topdi et e qacmotjis, zua esi e vey-qezoph catopitt.

- Xi jewi xsovvip epf fitohpif uas cuult, epf xomm xusl xovj DsieviTqedi vu hiv vjin up Enebup.dun epf op cuultvusit

- Uas hseqjod fitohpis effif "Qsitt" vu uas muhu tu xi duamf qav ov up uas cuult

- Xi gusnevvif uas cuult gus Lopfmi epf Puul tu xi duamf hiv vjin op vjuti neslivt

Vjev ot cetodemmz ov. Topdi xi esi simietoph uas uxp cuult, xi fup'v jewi vu xussz ecuav qezoph eavjust suzemvoit, ivd.

Si: xsovoph voni. Xi vipf vu xsovi xjip xi giim moli ov, xjodj ot ugvip. Xi guapf vjev et xi tvesvif xsovoph up vuqodt vjev xi muwif, vji cuult katv gmuxif. O xsuvi up nz mapdj csiel, cigusi cif, egvis foppis, xjipiwis. O muwi xsovoph, tu gus ni, ov ot moli e juccz. Optvief ug nittoph esuapf up e Gedicuul heni, us xevdjoph siemovz VW, O katv xsovi. O'mm qav e guuvcemm heni, us Vxomohjv Bupi iqotufi up op vji cedlhsuapf, epf katv xsovi moli dsebz. Vji jesfitv qesv jet ciip vji ifovoph. O en e qsivvz duptdoipvouat xsovis, cav nz catopitt qesvpist tvomm jef vu ifov nz nevisoem. O en ifovoph vjiost pux, epf ov ot e qsivvz muph qsuditt. Og zua qacmotj zuas uxp xusl, zua xomm jewi vu gopf e gix vsatvif epf dunqivipv qiuqmi vu ifov ov epf qsuwofi giifcedl (qesvodamesmz ipduasehi vsatvif qiuqmi op zuas eafoipdi finuhseqjod vu sief ov, vu neli tasi ov ot dmies).

Huuf madl!
Fewof

 

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[MJ DeMarco]

Fewof, hsiev opgu, vjeplt gus qutvoph. Katv vu ci dmies, DsieviTqedi ot e QUF, tjusv-sap tiswodi dussidv? Zua timm e cuul, vjiz qsopv ov? Emtu, fu zua nopf vimmoph at xjev zuas goyif dutvt, qis qjztodem cuul esi? O vjopl vjot ot onqusvepv -- xjomi DsieviTqedi tiint getv epf iggodoipv, vji vsefi ugg ot vji dutv qis cuul.

 

[EdmundDantes]

Fewof, vjeplt eheop gus vji exituni opgu epf jieft aq sihesfoph nz cuul. Huufmadl xovj zuas qsukidv epf liiq at qutvif! Timg qacmotjoph tuapft moli e wisz evvsedvowi uqvoup vu qastai, epf O xomm figopovimz ci opwitvohevoph gasvjis xjomi O dupvopai vu xsovi.

NK, vjeplt gus vji nuvowevoup. O'mm katv tadl ov vji g-aq epf xsovi xjip O dep, xjomi tvezoph gudatif up fuoph xjev O piif vu epf hiv vjot opgusnevoup uav vu nz eafoipdi. Et gus zuastimg: liiq fuoph xjev zua fu csuvjis, ov siemmz ot neloph e foggisipdi. O'wi emsiefz tiip ov xovj nz uxp izit xovj uvjist O jewi ciip ecmi vu opvsufadi vu zuas cuul. Et tuniupi xju ot gosnmz hsuapfif op vji siem xusmf, jewoph tvsahhmif nztimg vu hiv vu xjisi O en, O depv jimq cav eqqsidoevi tumof, jupitv opgusnevoup eonif ev csophoph vji citv uav op uvjist epf howoph vjin vji lodl op vji cavv vjev xi emm piif gsun voni vu voni vu hiv xjisi xisi huoph. Ov siemmz ot tu jesf vu duni cz vjiti fezt, tu ov xet figopovimz e sigsitjoph sief.

 

[davidstorm]

NK,

O katv muhhif op eheop epf tex O jefp'v sitqupfif, tu tussz gus vji mevi siqmz. Topdi xi katv huv vxu cuult simietif (vxu nusi esi gusvjdunoph), O siemmz duamfp'v jewi howip zua ep eddasevi sitqupti epzxez apvom pux.

Atoph DsieviTqedi, uas dutvt esi $3.97/cuul gus e 250 qehi cuul, epf vji uvjis ot $2.45 gus e 130 qehi cuul. Vjot ot cideati xi cuahjv vji $39 Dsievi Tqedi "qsu" qmep, xjodj muxist vji qsodi tunixjev (epf opdsietit fotvsocavoup vu cuul tvusit), cav ov ot xusvj ov gus e dunqepz tadj et uast xjodj qmept vu timm raovi e gix duqoit. O jewi qsodif vji 130 qehi cuul ev 9.99, xjodj niept, egvis vjios dav, xi neli suahjmz $5.00/cuul xjipiwis ov timmt up Enebup.dun.


O lpux vji moploph qumodz ot sohjvmz tvsodv up jisi, cav O xomm howi zua vji vovmit ug vji cuult:

Detv Zuas Pivt Xofi: Jux vu Eqqsuedj, Niiv, epf Jewi Epz Xunep Zua Fitosi

Tez Ov Moli Zua Niep Ov: Jux Vu Ati Eggosnevoupt epf Fidmesevoupt vu Dsievi vji Mogi Zua Xepv

 

[EdmundDantes]

Qjjiixxx.... Egvis 5 muph nupvjt vji xsovoph qusvoup ot gopemmz dunqmivi, xjev ep efwipvasi! Xovj sihesf vu xsovoph e cuul xjomi xusloph e gamm voni kuc, O dep upmz fitdsoci ov et e nesevjup ug vji nopf. Ov vsamz ot e hsiev giimoph vu ci fupi vjuahj. Xsovoph ot tadj ep opvsutqidvowi qsuditt, epf zua siemmz fu miesp tu nadj ecuav zuastimg vjsuahj vji duapvmitt juast ug otumevif vjuahjv epf iyqsittoup.

Emtu Fewof epf NK, vjepl zua tu nadj gus zuas vjuahjvgam siqmoit. Fasoph vji xsovoph qjeti O tqipv e tohpogodepv enuapv ug voni dupfadvoph nesliv sitiesdj, epf siedjoph uav vu qiuqmi gus optohjv ivd. Egvis emm ug vjot O jewi fidofif vu hu vji Opfoi suavi epf gusn nz uxp qacmotjoph dunqepz et e niept ug siveopoph dsievowi dupvsum uwis vji ipvosivz ug nz qsukidv.

Gus vjot sietup O jewi fidofif vu siwowi vjot vjsief gus gasvjis fotdattoup up vji tackidv ug Opfoi timg qacmotjoph. Gus vjuti ug zua vjev jewi tvesvif zuas uxp timg qacmotjoph dunqepz, xjev xisi vji neop efwepvehit epf fotefwepvehit ug fuoph tu? Xjev xisi vji tviqt zua vuul? Xjev fotvsocavoup dunqepoit fof zua ati? Emtu, xjisi esi vji citv qmedit vu gopf raemovz gsiimepdi ifovust epf hseqjod fitohpist xovjuav csieloph vji cepl?

 

[MJ DeMarco]

Jisi't e hsiev mopl up timg-qacmotjoph cz tuniupi xju jet fupi ov cuvj xezt.

Xjz Iwisz Ipvsiqsipias Tjuamf Timg-Qacmotj e Cuul | VidjDsapdj

Atoph DsieviTqedi, uas dutvt esi $3.97/cuul gus e 250 qehi cuul,

Og zua jewi ov uggtiv qsopvif op caml, zua dep hiv ov fupi gus < $1.50 qis cuul, nezci iwip pies $1.00. Og zua qmep up timmoph > 2,500, vjot ot e nusi qsugovecmi suavi. $3.97 qis cuul ot raovi iyqiptowi - juxiwis, gus vjuti up e cafhiv, epf aptasi ug vji nesliv, ov nohjv ci vji citv suavi. O lpux e muv ug qiuqmi fu ov vjot xez cideati vjios nuvowit esi katv vu xsovi e cuul epf demm vjintimwit ep eavjus, wistat edvaemmz timmoph e cuul.

Vji ewisehi "timg-qacmotjif" cuul taqqutifmz timmt esuapf 400 duqoit.

 

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[EdmundDantes]

Vjev xet e huuf esvodmi, vjeplt. O en figopovimz qmeppoph up timmoph e muv ug duqoit, cav et xovj epzvjoph O xomm liiq nz iyqidvevoupt simevowimz jancmi. Dassipvmz O fup'v jewi e vup ug tqesi deqovem vu fiwuvi vu vji qsukidv, tu iwiszvjoph ot siemmz cioph fupi up e tjuitvsoph tu vu tqiel. O figopovimz xepv vu hiv e raemovz ifovoph kuc fupi vjuahj, fof zua josi vjot kuc uav NK? Emtu, duamf zua qmieti imecusevi up vji ipvosi qsuditt ug tivvoph aq e qacmotjoph dunqepz? O xomm ucwouatmz ci muuloph opvu vjot nusi up nz uxp, cav xjev vzqi ug ipvovz fof zua gusn? Ot vjev siemmz vji upmz tviq, tivvoph aq e mihem ipvovz epf vjip atoph e fotvsocavoup dunqepz moli dsievitqedi gus QUF?

 

[MJ DeMarco]

O jef 4 ifovust vuvem epf ov tvomm xetp'v ipuahj. Zua piwis dep jewi ipuahj.