One of my associates, an internist, has developed an all natural product that has proven to be extremely effective in actually curing (so no symptom fighter) the chronic diseases asthma and COPD. It has no side-effects whatsoever. All the people to whom he had given it over the past 10 years were cured after using the product for about two months.
Due to a lack of financial resources and due to the fact that my friend does not want to wait for years before the product will be approved as a medicine, we came to the conclusion that it's best to introduce it in the market as soon as possible as foodstuff.
This is allowed here in Europe since the product consists of natural ingredients which are all approved for use in food.
The big disadvantage of going via this route instead of spending lots of money and time on a drug registration procedure is that we are not allowed to put any medical claims on the product or in ads, flyers, websites etc. that promote the product.
The product cures asthma and COPD but we're only allowed to use a few strictly regulated claims. The approved claims for foodstuff that come closest to what our product does, are: "breath freely" and "for a healthy respiratory system".
I welcome any creative ideas, suggestions or recommendations as to what you see as the best way to start selling the product successfully in spite of the two serious limitations (i.e. lack of financial resources and the fact that it is forbidden to use medical claims).
Thanks.
Due to a lack of financial resources and due to the fact that my friend does not want to wait for years before the product will be approved as a medicine, we came to the conclusion that it's best to introduce it in the market as soon as possible as foodstuff.
This is allowed here in Europe since the product consists of natural ingredients which are all approved for use in food.
The big disadvantage of going via this route instead of spending lots of money and time on a drug registration procedure is that we are not allowed to put any medical claims on the product or in ads, flyers, websites etc. that promote the product.
The product cures asthma and COPD but we're only allowed to use a few strictly regulated claims. The approved claims for foodstuff that come closest to what our product does, are: "breath freely" and "for a healthy respiratory system".
I welcome any creative ideas, suggestions or recommendations as to what you see as the best way to start selling the product successfully in spite of the two serious limitations (i.e. lack of financial resources and the fact that it is forbidden to use medical claims).
Thanks.
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