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Thank you guys so much for all of these amazing threads.. I’m new! But don’t go easy on me.
The reason I’m here is for advice from insightful people just like you..
Situation:
Currently I run a Digital Marketing Agency working with small businesses in my local area. My total income from this is around $4k a month with 5 total clients.. The area I live in has less than 10k people in total and little competition just for context.
Recently I have got a pretty crazy opportunity to work with my local town to help educate local business owners in marketing.. Basically they are going to pay me $13k over the next 4 months to reach out to local businesses to meet with and present solutions for them!
During this time I will be hosting events with speakers, chatting one on one with business owners and helping them sign up for some grants available.. Basically they are paying me $13k to generate a tonne of leads and good will for myself as an expert in Digital Marketing..
They don’t care if I sell my services to the businesses eventually as long as that’s not my only ambition.. Which it is not! First I want to provide a tonne of value so they see me as someone they can trust.
But I would be stupid not to see this as the massive opportunity it is..
However I am also struggling a little bit.. I feel as though I don’t yet have a proven model for my business! Which means a lot of this could blow up in my face if I’m not careful..
But it also means there is $10k’s a month of money on the table here..
Recently I’ve been studying a lot of Jay Abraham’s stuff and I think I might be interested in doing something similar to what he does.. Consultative selling a solution to their problems when it comes to Digital Advertising, Copywriting or Outsourcing Work.
I know it’s probably best to just pick one niche and sell the solution to that niche but it’s just not really in line with this opportunity.. Becoming a trusted advisor to these businesses and getting a piece of the upside might work best!
*Main Question*
How would you guys set up a digital marketing consulting business model.. Keeping in mind that I know about Digital Advertising and Copywriting and could outsource a lot of other solutions as well!
Here Are Some of My Thoughts on Pricing:
First off I want to say that I WILL ONLY sell after I’ve determined what value I can bring to the business.. Because selling a solution to a problem they don’t perceive or have is not a good use of anyone's time. Also I will offer a 100% + Risk Reversal to them.. Trusting a marketing guy is hard sometimes.
Do what I’m already doing and charge a high monthly retainer on whatever they want to get done.
Pro’s
- I work 6 hours a week to make $4k a month
- The clients really don’t bother me because they found a solution to one problem but have bigger ones
- No budget clients
Con’s
- A lot more rejection and may create a worse name for myself as being too high priced
- Most businesses will baulk at the price
- There is no real way to measure in value most of what I’m doing
Consultative selling the solution to something and taking 10% of the value.
Pro’s
- Multitude of different projects.. Most of these guys have no referral systems for example
- Potential to see much bigger solutions and therefore much bigger money
- Could get paid only on guaranteed performance and keep a good rep
Con’s
- Not really an expert in this at this time.. But I could get better quickly
- They may already just see me as the digital guy and have a hard time seeing anything else
- This is the one I’m leaning towards so it might have bias and I don’t see other cons
Setting up like a contractor with base pay rates of like $50-75 an hour and outsourcing the work.
Pro’s
- There are literally hundreds of things I could do for them in this model
- The business owners are used to paying contractors like this in my area
- People trust contractors around here and I could brand around that
Con’s
- $50-$75 per hour is not a large sum of money after taxes, freelancers and overhead
- Scope creep and lower value clients are likely to take up a lot of time
*Bonus Passive Income Maker
Since a lot of these businesses will want to DIY it I will shoot tutorial videos + have links to affiliate pages for all of the top problems.
Thanks so much for reading this long post! I know I'm new to posting so my apologize if this isn't correct etiquette.
The reason I’m here is for advice from insightful people just like you..
Situation:
Currently I run a Digital Marketing Agency working with small businesses in my local area. My total income from this is around $4k a month with 5 total clients.. The area I live in has less than 10k people in total and little competition just for context.
Recently I have got a pretty crazy opportunity to work with my local town to help educate local business owners in marketing.. Basically they are going to pay me $13k over the next 4 months to reach out to local businesses to meet with and present solutions for them!
During this time I will be hosting events with speakers, chatting one on one with business owners and helping them sign up for some grants available.. Basically they are paying me $13k to generate a tonne of leads and good will for myself as an expert in Digital Marketing..
They don’t care if I sell my services to the businesses eventually as long as that’s not my only ambition.. Which it is not! First I want to provide a tonne of value so they see me as someone they can trust.
But I would be stupid not to see this as the massive opportunity it is..
However I am also struggling a little bit.. I feel as though I don’t yet have a proven model for my business! Which means a lot of this could blow up in my face if I’m not careful..
But it also means there is $10k’s a month of money on the table here..
Recently I’ve been studying a lot of Jay Abraham’s stuff and I think I might be interested in doing something similar to what he does.. Consultative selling a solution to their problems when it comes to Digital Advertising, Copywriting or Outsourcing Work.
I know it’s probably best to just pick one niche and sell the solution to that niche but it’s just not really in line with this opportunity.. Becoming a trusted advisor to these businesses and getting a piece of the upside might work best!
*Main Question*
How would you guys set up a digital marketing consulting business model.. Keeping in mind that I know about Digital Advertising and Copywriting and could outsource a lot of other solutions as well!
Here Are Some of My Thoughts on Pricing:
First off I want to say that I WILL ONLY sell after I’ve determined what value I can bring to the business.. Because selling a solution to a problem they don’t perceive or have is not a good use of anyone's time. Also I will offer a 100% + Risk Reversal to them.. Trusting a marketing guy is hard sometimes.
Do what I’m already doing and charge a high monthly retainer on whatever they want to get done.
Pro’s
- I work 6 hours a week to make $4k a month
- The clients really don’t bother me because they found a solution to one problem but have bigger ones
- No budget clients
Con’s
- A lot more rejection and may create a worse name for myself as being too high priced
- Most businesses will baulk at the price
- There is no real way to measure in value most of what I’m doing
Consultative selling the solution to something and taking 10% of the value.
Pro’s
- Multitude of different projects.. Most of these guys have no referral systems for example
- Potential to see much bigger solutions and therefore much bigger money
- Could get paid only on guaranteed performance and keep a good rep
Con’s
- Not really an expert in this at this time.. But I could get better quickly
- They may already just see me as the digital guy and have a hard time seeing anything else
- This is the one I’m leaning towards so it might have bias and I don’t see other cons
Setting up like a contractor with base pay rates of like $50-75 an hour and outsourcing the work.
Pro’s
- There are literally hundreds of things I could do for them in this model
- The business owners are used to paying contractors like this in my area
- People trust contractors around here and I could brand around that
Con’s
- $50-$75 per hour is not a large sum of money after taxes, freelancers and overhead
- Scope creep and lower value clients are likely to take up a lot of time
*Bonus Passive Income Maker
Since a lot of these businesses will want to DIY it I will shoot tutorial videos + have links to affiliate pages for all of the top problems.
Thanks so much for reading this long post! I know I'm new to posting so my apologize if this isn't correct etiquette.
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