Hey fastlaners!
Just finished developing an MVP of a digital menu for especially restaurants, which is accessible via QR for the restaurant customers. The big problem we are facing right now is to market it well. Maybe some of you can give advice/input/ideas on how to market it the best.
Channels
What we did for now is to create an Instagram account and following all the restaurants in our area, as well as liking 5 of their latest posts. We thought of this as restaurants who are already on a platform like Instagram, are (assumption!) more open for digitalization. We got a few follows back, but nothing worth mentioning. Maybe Facebook is targeting our audience better as restaurant owners are often between 40-60 years old (Generation X) and many restaurants have a Facebook site. But just messaging them on Facebook seems a bit rude and unprofessional and I don't know if I can specifically target restaurant owners.
Value proposition
1. The restaurant owner has full control on what to display when. Restaurants owners can easily change the menu & prices shown.
2. The menu is alterable (similar to 1. but different context). When a meal is not anymore for sale the owner can easily delete it and has no problems with printing the menu again.
3. Convenience for the customer of the restaurant. As the menu can directly be accessed through their mobile phone and doesn't have to be brought by the staff.
The revenue model
We digitalize the menu of the restaurants for free to get them hooked. As we place ads in the digital menu, restaurant owners can delete the ads for a monthly fee. Another idea was to enable 3 changes per month on the digital menu for free and more for a monthly fee. Also, we got a lot of other ideas for upselling/cross-selling, but for now this is the basis.
For now, we got 0 restaurants as the MVP just finished.
Feel free to give feedback/input to the revenue model and also the idea itself, but most importantly the marketing strategy.
Happy to receive feedback from you!
Just finished developing an MVP of a digital menu for especially restaurants, which is accessible via QR for the restaurant customers. The big problem we are facing right now is to market it well. Maybe some of you can give advice/input/ideas on how to market it the best.
Channels
What we did for now is to create an Instagram account and following all the restaurants in our area, as well as liking 5 of their latest posts. We thought of this as restaurants who are already on a platform like Instagram, are (assumption!) more open for digitalization. We got a few follows back, but nothing worth mentioning. Maybe Facebook is targeting our audience better as restaurant owners are often between 40-60 years old (Generation X) and many restaurants have a Facebook site. But just messaging them on Facebook seems a bit rude and unprofessional and I don't know if I can specifically target restaurant owners.
Value proposition
1. The restaurant owner has full control on what to display when. Restaurants owners can easily change the menu & prices shown.
2. The menu is alterable (similar to 1. but different context). When a meal is not anymore for sale the owner can easily delete it and has no problems with printing the menu again.
3. Convenience for the customer of the restaurant. As the menu can directly be accessed through their mobile phone and doesn't have to be brought by the staff.
The revenue model
We digitalize the menu of the restaurants for free to get them hooked. As we place ads in the digital menu, restaurant owners can delete the ads for a monthly fee. Another idea was to enable 3 changes per month on the digital menu for free and more for a monthly fee. Also, we got a lot of other ideas for upselling/cross-selling, but for now this is the basis.
For now, we got 0 restaurants as the MVP just finished.
Feel free to give feedback/input to the revenue model and also the idea itself, but most importantly the marketing strategy.
Happy to receive feedback from you!
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