Hi!
For the past few months (since before I started reading TMF ) I've been working on a distance education business model. I was invited by the board of a non-profit education association to be one of 4 course coordinators for a graduate distance legal education course.
I can see this as a beginning of a Fastlane (Need, Effect, Control (plenty, if not full), Scale and Time).
To tip the Scale commandment, our group was thinking of implementing some sort of network/ml marketing venture to reach as many potential students as possible. We have the means to present a nationwide product, and the law is the same for the entire country, unlike the US (3.3 Mi sq mi, with almost 3 Mi people with some kind of legal education).
We will also have digital marketing, but we need a more aggressive strategy.
Since I am not "the boss" per se (although my decisions directly impact the directions of the course), my financial success depends on the scale of the product, since I will be paid a percentage of the gross profit and a percentage of whatever I sell.
I have no education, formal or otherwise, in marketing. Where can I learn to sell our product? What should I be reading? Is there some other thread in the FF that might help me get started?
Thanks!
For the past few months (since before I started reading TMF ) I've been working on a distance education business model. I was invited by the board of a non-profit education association to be one of 4 course coordinators for a graduate distance legal education course.
I can see this as a beginning of a Fastlane (Need, Effect, Control (plenty, if not full), Scale and Time).
To tip the Scale commandment, our group was thinking of implementing some sort of network/ml marketing venture to reach as many potential students as possible. We have the means to present a nationwide product, and the law is the same for the entire country, unlike the US (3.3 Mi sq mi, with almost 3 Mi people with some kind of legal education).
We will also have digital marketing, but we need a more aggressive strategy.
Since I am not "the boss" per se (although my decisions directly impact the directions of the course), my financial success depends on the scale of the product, since I will be paid a percentage of the gross profit and a percentage of whatever I sell.
I have no education, formal or otherwise, in marketing. Where can I learn to sell our product? What should I be reading? Is there some other thread in the FF that might help me get started?
Thanks!
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