My dad is a chiropractor and acupuncturist. He has a practice of his own, and I get the "pleasure" of working there when I need some extra cash or want to help out. Ever since I've realized that I don't really want to have a job, I've been thinking of other ways to make some money. I also want to help out my dad in doing so. I figured I could try and help him get some patients into his office.
I'm also going to be getting my license in March, and all along, I've been expecting a car to just be there for me as one was for my brother. When he turned 17, my dad bought him a nice used car, so I figured that I would get something about the same. Well, recently, my dad has been second-guessing that. I don't know if he's just trying to get me to give in to something or if he's serious, but I know that I really, really want a car when I get my license!
Today, I offered to get him 20 patients (which could easily turn into several thousand dollars if they stick with him for a bit) in exchange for my own car when I get my license. I figured that even if I didn't get the car, it'd be a good experience to try and help market his practice.
Anyway, that brings me to the original point of this thread after that long, pointless intro...what types of things could I do to market a practice like this? I was thinking of just posting on Craigslist and in other local businesses. If he accepts my offer, which I doubt he will because he's very narrow-minded like that, I'll try and think of other ideas. I believe that the gov't limits what professionals like doctors can do with marketing. For instance, it's very hard for them to get away with offering "deals" to patients. They have to follow very strict guidelines, so I don't want to do anything that would infringe upon them.
This also has me thinking about the whole B-Quandrant vs. S-Quandrant topic. If my advertising, hypothetically, became so successful that he had 100s of people scheduling appointments, he would just become so busy that it'd almost not even be worth all the effort in acquiring the new patients. He could open another practice, but this would all be so time consuming. It seems like it'd be very difficult to turn his practice into a B-Quandrant business. The only thing I could think of was to hire other doctors to help him out.
As always, please post anything relevant that you have to offer. Has anyone had success with something similar or do they know of any successful professionals who have some successful marketing strategies?
I'm also going to be getting my license in March, and all along, I've been expecting a car to just be there for me as one was for my brother. When he turned 17, my dad bought him a nice used car, so I figured that I would get something about the same. Well, recently, my dad has been second-guessing that. I don't know if he's just trying to get me to give in to something or if he's serious, but I know that I really, really want a car when I get my license!
Today, I offered to get him 20 patients (which could easily turn into several thousand dollars if they stick with him for a bit) in exchange for my own car when I get my license. I figured that even if I didn't get the car, it'd be a good experience to try and help market his practice.Anyway, that brings me to the original point of this thread after that long, pointless intro...what types of things could I do to market a practice like this? I was thinking of just posting on Craigslist and in other local businesses. If he accepts my offer, which I doubt he will because he's very narrow-minded like that, I'll try and think of other ideas. I believe that the gov't limits what professionals like doctors can do with marketing. For instance, it's very hard for them to get away with offering "deals" to patients. They have to follow very strict guidelines, so I don't want to do anything that would infringe upon them.
This also has me thinking about the whole B-Quandrant vs. S-Quandrant topic. If my advertising, hypothetically, became so successful that he had 100s of people scheduling appointments, he would just become so busy that it'd almost not even be worth all the effort in acquiring the new patients. He could open another practice, but this would all be so time consuming. It seems like it'd be very difficult to turn his practice into a B-Quandrant business. The only thing I could think of was to hire other doctors to help him out.
As always, please post anything relevant that you have to offer. Has anyone had success with something similar or do they know of any successful professionals who have some successful marketing strategies?
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