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Hi so I had a question about the marketplace business model that you see nowadays - essentially while there are still small businesses and even big corporations, many professions have been turned into freelancers.
Essentially a service business is a marketplace - for example if I run a digital marketing agency I would simply match clients with employees. As in I would match SEO experts, PPC experts, designers etc. with clients e.g. enterprise, small businesses, medium sized businesses.
Good case is a small business I currently run- it is a wedding videography business. I simply match a videographer that I've hired with couples through marketing. I don't do any videography or video editing at all. And I was thinking I am simply running a marketplace. So in this sense, this business is a marketplace where I connect/match wedding videographers with couples.
However Fiverr/Upwork is just a larger version of this marketplace, with more scale. E.g. Upwork has designers, accounting, data analysts, SEO experts, web developers, video editing etc. and it is GLOBAL unlike a small business that I run. The only way for me to achieve that sort of scale would be if I turn it into a franchise or if I turn it into an app/ online marketplace.
So now I am thinking couldn't this these larger marketplaces be niched down and improved in quality? Here's what I noticed:
Dribble is an example of a marketplace (similar to Fiverr/Upwork) that is only focused on design.
Hire Digital (similar to Fiverr/Upwork) is an example of a marketplace focused on digital marketing.
Toptal is an example of a marketplace (similar to Fiverr/Upwork) focused on high quality freelancers (finance, development, design, product management and project management)
So couldn't all the broad categories of Fiverr be niched down to just 1 area/service? E.g. Fiverr for video editors / Fiverr for translators / Fiverr for accountants/ makeup artists. Because it seems like that's how things are moving nowadays.
Essentially a service business is a marketplace - for example if I run a digital marketing agency I would simply match clients with employees. As in I would match SEO experts, PPC experts, designers etc. with clients e.g. enterprise, small businesses, medium sized businesses.
Good case is a small business I currently run- it is a wedding videography business. I simply match a videographer that I've hired with couples through marketing. I don't do any videography or video editing at all. And I was thinking I am simply running a marketplace. So in this sense, this business is a marketplace where I connect/match wedding videographers with couples.
However Fiverr/Upwork is just a larger version of this marketplace, with more scale. E.g. Upwork has designers, accounting, data analysts, SEO experts, web developers, video editing etc. and it is GLOBAL unlike a small business that I run. The only way for me to achieve that sort of scale would be if I turn it into a franchise or if I turn it into an app/ online marketplace.
So now I am thinking couldn't this these larger marketplaces be niched down and improved in quality? Here's what I noticed:
Dribble is an example of a marketplace (similar to Fiverr/Upwork) that is only focused on design.
Hire Digital (similar to Fiverr/Upwork) is an example of a marketplace focused on digital marketing.
Toptal is an example of a marketplace (similar to Fiverr/Upwork) focused on high quality freelancers (finance, development, design, product management and project management)
So couldn't all the broad categories of Fiverr be niched down to just 1 area/service? E.g. Fiverr for video editors / Fiverr for translators / Fiverr for accountants/ makeup artists. Because it seems like that's how things are moving nowadays.
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