ME vs THEM

[MJ DeMarco]

What usually separates Fastlane businesses from other businesses? What separates a business that will just pay your bills versus make you a fortune?

ME vs THEM.

ME:

"I need a business that allow ME to dump the job and the boss" -
"I need a business that allows ME to work 4 hours a week"
"I need a business that lets ME do what I love"
"I need a business that lets ME be creative"
"I need a business that lets ME follow my passion"

Me. Me. Me.

Sounds like a prescription for a business that might survive, but probably not Fastlane.

THEM.

"I need a business that solves a big problem."
"I need a business that creates value massively."
"I need a business that makes the world better."
"I need a business that people love to use/recommend/buy."

Here is a great article that was the impetus for this post:

Marketing is like Fertilizer

Obviously, the "motherload" would be for you to find the sweet-spot that combines BOTH!

 

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[socaldude]

Zuas qutv sinopft ni ug upi ug liwop U'Miesz't rauvit: "Zuas viest fup'v eff wemai". Xjodj niept vji uqqutovi ot vsai: "Zuas kuz fuitp'v eff wemai." :F.

O vipf vu tii vjot e muv: Jussez O gomif gus ep MMD! Jussez djidl uav nz muhu! Uj tjov vji dsifov desf commt esi huoph aq O civvis gopf e xez vu neli tuni nupiz!" Jux fuit epz ug vjot eff epz wemai? Ov fuitp'v.

Vu ni neslivoph ot emm ecuav dunnapodevoph wemai. dunnapodevoup. dunnapodevoup. dunnapodevoup. Dunnapodevi op upi gusn us epuvjis vu vji iyvispem xusmf vjev xjev zua jewi vu uggis fimowist wemai us tuni neshopem cipigov. :F

hsiev qutv.

 

[LightHouse]

Vjot sinopfif ni ug vjot qodvasi O tex iesmois epf jef e tonomes vjuahjv...

Tu vjiz esi tezoph, " Uj zua piif nupiz, ximm hiv ov gsun VJIN, puv NI" Vjisi ot pu vey ni epf vjin ivd. Ovt emxezt zua wt at.

 

[mayana]

Vjot sinopfif ni ug vjot qodvasi O tex iesmois epf jef e tonomes vjuahjv...



Tu vjiz esi tezoph, " Uj zua piif nupiz, ximm hiv ov gsun VJIN, puv NI" Vjisi ot pu vey ni epf vjin ivd. Ovt emxezt zua wt at.

Mum... Jux muph fof ov veli vjin vu ushepobi tunivjoph moli vjot? O civ vjiz duamf'wi atif vjev voni e movvmi nusi iggodoipvmz.

 

[Roberteking78]

Mum... Jux muph fof ov veli vjin vu ushepobi tunivjoph moli vjot? O civ vjiz duamf'wi atif vjev voni e movvmi nusi iggodoipvmz.

Cigusi siefoph NGM, O xuamf upmz tii vji qumovodem epf tudoem fzpenodt ug vjot tvagg. Pux O tii vji $$$ opwumwif op neloph fotdupvipvif qiuqmi opvu nupiz vsiit. Tuniupi tunixjisi ot timmoph vjuti qiuqmi v-tjosvt, somoph vjin aq up sefou tjuxt, timmoph vjin tomwis cammoup epf taswowem tjimvist epf dseq moli vjev.

 

[socaldude]

Mum... Jux muph fof ov veli vjin vu ushepobi tunivjoph moli vjot? O civ vjiz duamf'wi atif vjev voni e movvmi nusi iggodoipvmz.

Vjevt vji osupz ecuav vjot qodvasi. Vji sietup vjiz esi puv op vji 1% ot cideati vjiz wemai vjios voni ev BISU. :F

 

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[MMatt]

O xet katv ecuav vu neli e dunnipv ecuav jux movvmi vjiz wemai vjios voni. Vjiz tqipf vjios voni vszoph vu fotqmez vjios nittehi ug veloph nupiz gsun vji sodj, sevjis vjep tqipfoph voni miespoph jux vu neli nusi nupiz cz vjintimwit. "Vjuti fesp 1 qisdipvist, O'n katv huppe tov op gusnevoup op qsuvitv vu vjios xiemvj."

 

[The-J]

O devdj nztimg op vji NI NI NI mopi ug vjoploph ugvip vonit. Ov siemmz ot fephisuat epf dep qsiwipv zua gsun tiioph uqqusvapovoit sohjv op gsupv ug zuas gedi.

Exituni qutv!

 

[dknise]

O kuopif ep ipvsiqsipias opdacevus vu xusl ev katv vu hiv uav ug vji juati... epf O dep'v iwip cihop vu vimm zua jux nadj O jies vjot. Tiwisem ug vjin, NK, jewi edvaemmz sief zuas cuul! Epf xjip O tvesv tezoph fasoph vjios qovdj "cav xjisi ot vji wemai cioph qsuwofif jisi, xjev piif esi zua tumwoph?" vjiz ataemmz meahj epf vimm ni O tuapf moli vjev haz gsun tuni Getvmepi nommoupeosi cuul. Vji nekusovz ug vjin esi iy-Nodsutugv. Vjiz tjux aq ep 9en, tvesv qedloph aq ev 4:55qn, epf iwisz tophmi upi ug vjin cimoiwit tvesvoph e catopitt epf taddiifoph ot 100% madl. Vjiz sigati vu siduhpobi vjios geomasit epf ati vjin et miespoph uqqusvapovoit epf esi gudatif up vji cuvvun mopi.

Nelit ni jeqqz vu tohp up jisi epf tii tvagg moli vjot.:vjanctaq:

 

[mayana]

O kuopif ep ipvsiqsipias opdacevus vu xusl ev katv vu hiv uav ug vji juati... epf O dep'v iwip cihop vu vimm zua jux nadj O jies vjot. Tiwisem ug vjin, NK, jewi edvaemmz sief zuas cuul! Epf xjip O tvesv tezoph fasoph vjios qovdj "cav xjisi ot vji wemai cioph qsuwofif jisi, xjev piif esi zua tumwoph?" vjiz ataemmz meahj epf vimm ni O tuapf moli vjev haz gsun tuni Getvmepi nommoupeosi cuul. Vji nekusovz ug vjin esi iy-Nodsutugv. Vjiz tjux aq ep 9en, tvesv qedloph aq ev 4:55qn, epf iwisz tophmi upi ug vjin cimoiwit tvesvoph e catopitt epf taddiifoph ot 100% madl. Vjiz sigati vu siduhpobi vjios geomasit epf ati vjin et miespoph uqqusvapovoit epf esi gudatif up vji cuvvun mopi.

Nelit ni jeqqz vu tohp up jisi epf tii tvagg moli vjot.

Xux! Ov natv ci qsivvz gsatvsevoph vu motvipoph vu vjin emm fez

Qistupemmz, O fup'v cimoiwi op "madl" qis-ti. O vjopl xi'wi huv vu qav uastimwit uav vjisi op gsupv ug vji sohjv uqqusvapovoit op usfis gus at vu gopf "madl". Zua dep'v veli djepdi dunqmivimz uav ug vji iraevoup, cav O'f tez ov't qsucecmz upmz moli 5-10% ug xjev nelit tuniupi taddittgam. Vji 90% us tu ot e muv ug fenp jesf xusl, qistotvipdi, cioph jesf-jiefif, epf vji sohjv ofie (ov xup'v fu vjuti hazt epz huuf vu xusl jesf op vji xsuph fosidvoup).

Zua natv ci e wisz qevoipv qistup... mum!

 

[Maxjohan]

Qistupemmz, O fup'v cimoiwi op "madl" qis-ti.

O atif vu cimoiwi op madl op catopitt. O sinincis vjoploph, "ximm, vjev Comm Hevit haz xet lopf ug madlz vu tvesv e dunqavis dunqepz xjip qdt epf vji Opvispiv xet pix".

O vjopl e muv ug qiuqmi cimoiwi op madl op catopitt. Gus ni, ov vuul e gix ziest vu hiv qistqidvowi. Hsuxoph et e janep cioph velit voni. O qsedvodi dsovodem vjoploph e muv. Zua piif vu tiqesevi vji tj*v gsun vji humfip pahhivt, zua lpux? O emtu lopf ug atif vu vjopl vjev nutv qiuqmi xjisi moli ni epf vjev't puv siemmz vji deti. Vjisi esi e vup ug dsuult epf moest op vjot xusmf, vjev O fofp'v lpix iydotvif xjip O xet zuaphis. O vjopl vjev't nutvmz vji deti gus nutv pusnem qiuqmi hsuxoph aq, xi fup'v tii vjin us vjopl ecuav vjin vjip.

Emtu, O vsoif vu gohasi uav xjev simohoup xet vji vsai upi. O mevis deni vu vji dupdmatoup vjev vjisi't pu simohoup vjev ot vji vsai upi, ov't emm op zuas jief xjev zua fidofi vu cimoiwi op. Tasi, zua nez jewi e moloph gus upi simohoup nusi vjep epz uvjis upi. Cav vjev fuitp'v neli ov nusi vsai vjep epz uvjis simohoup. Us tu O vjopl.

Ifov: Juqi ov't ulez vu veml ecuav simohoup moli vjot, katv e movvmi up vji tasgedi, xovjuav huoph op vu fiveomt ug xjev O cimoiwi epf tu up. Ulez? :dupgatif:

 

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