Hey all!
It's that time again...mass collecting blog emails time! WHOOO!!!
In the last press campaign I did, I set about the task of collecting the emails all by myself. In retrospect, I think that took about 80% of my time up.
Eigh...ty....PERCENT.
I'm sure you know how it is...
First there's the tracking down of relevant blogs. Then begins the arduous process of tracking down all the editors' very carefully hidden emails, then...
...well, I guess that's pretty much it. But those two steps really take a lot of time. I was keeping track on my last campaign, and the finding of a blog + gathering-of-one-email routine usually took around 10-15 minutes, but could easily balloon into 20 or more.
And big sites like CNET? Man...I didn't catch them for hours.
I've got an appreciable list of tech blogger emails from last time, but my new product requires me to venture out into previously untread niches.
So I thought I'd come to my lovely fastlane siblings and PR royalty to see if they could graciously offer me any insight into their own processes for collecting these emails.
I'm going to assume first and foremost that anyone who's done more than one press campaign has quickly transitioned off doing this themselves. How did you do that? Did you go to Odesk and make a quick post about it? Offer 5 bucks, something similarly cheap?
The thing I'm worried about with outsourcing the email part, is that I keep thinking whoever I'm paying to do this job is just going to grab up a 90% fake/irrelevant emails for me and I'll be out of luck. Have you guys had this happen to you? What do you do to keep it from happening or at least keep it to a minimum? Also do you assign them to find blogs for you, or do you locate all of them and then send them a list of blogs that you want the emails of?
Many heart-felt thanks to those of you who're kind enough to take the time to read this and (hopefully) be able to shed some light on this riddle...wrapped in an engima.
...wrapped in a vest.
It's that time again...mass collecting blog emails time! WHOOO!!!
In the last press campaign I did, I set about the task of collecting the emails all by myself. In retrospect, I think that took about 80% of my time up.
Eigh...ty....PERCENT.
I'm sure you know how it is...
First there's the tracking down of relevant blogs. Then begins the arduous process of tracking down all the editors' very carefully hidden emails, then...
...well, I guess that's pretty much it. But those two steps really take a lot of time. I was keeping track on my last campaign, and the finding of a blog + gathering-of-one-email routine usually took around 10-15 minutes, but could easily balloon into 20 or more.
And big sites like CNET? Man...I didn't catch them for hours.
I've got an appreciable list of tech blogger emails from last time, but my new product requires me to venture out into previously untread niches.
So I thought I'd come to my lovely fastlane siblings and PR royalty to see if they could graciously offer me any insight into their own processes for collecting these emails.
I'm going to assume first and foremost that anyone who's done more than one press campaign has quickly transitioned off doing this themselves. How did you do that? Did you go to Odesk and make a quick post about it? Offer 5 bucks, something similarly cheap?
The thing I'm worried about with outsourcing the email part, is that I keep thinking whoever I'm paying to do this job is just going to grab up a 90% fake/irrelevant emails for me and I'll be out of luck. Have you guys had this happen to you? What do you do to keep it from happening or at least keep it to a minimum? Also do you assign them to find blogs for you, or do you locate all of them and then send them a list of blogs that you want the emails of?
Many heart-felt thanks to those of you who're kind enough to take the time to read this and (hopefully) be able to shed some light on this riddle...wrapped in an engima.
...wrapped in a vest.
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