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A detailed account of a Fastlane process...

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pickeringmt

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Hey there,

I am new here and I am about 50 pages out from finishing TMF , but it has had a profound effect on my whole perspective on what I want out of life. I'd say I have been slowly discovering the Fastlane ideology for the past couple of years on my own, so having this amazing source of concentrated awesomeness come into my life at this point couldn't be any more perfect.

Anyways, I really want to be more involved with the forum because if there is one thing I have learned so far it is that the people in your life multiply your character by whatever theirs is - and I want to multiply myself in fastlane character. The last thing I will say on this is that I really do feel like the biggest thing missing for me in my experience so far has been mentorship. It has made it seriously challenging to struggle through some of this stuff where the biggest problem is not knowing what I don't know.

So, here I am

My name is Ian, and for the past 2 years or so I have been trying to figure out how to not be a loser in life. I became very interested in the online space, because I immediately recognized what MJ describes the internet as in his 3 I's in the book. I started out with niche sites, and made almost $40 in 2 years with adSense! I was lucky to get a job doing marketing for a local manufacturer, and I got to get into doing all of the stuff I really love to do now - like building websites, design, AdobeCS, and just learning everything I can about business and marketing (special shout out to lynda.com here!!! Learned 90% of what I know about all of this for like $25/month!!!!!!!)

I also quickly started learning about how to run a company.... into the ground. As crappy as my job is, if there is one thing it has driven home it is that it made me realize, "This idiot has been making GREAT money for 30 years doing this! and I work for him!"

That being said, I decided that 2014 was the year I make it happen or die trying. I started just DOING it, every day. I was making some stuff for myself - mens grooming stuff - and it is some great stuff, so I thought to myself "here it is dude, go for it". I have worked for manufacturers and distributors, so the process was something I was pretty familiar with. I just started with my end goals for a launch, and reverse engineered a todo list of each step i needed to check off to launch my business.

I started working through the list step by step, every day. I hit a point pretty quickly where my own momentum started to keep me moving forward. Of course, as a beginner with no experience I ran into tons of stuff that I had no clue about. The great thing about actually doing stuff is that you can go to other people and ask "hey there [favorite expert in this area] can you tell me how X works with Y?" and you get a response.

This of course is in contrast to the classic "hey there [favorite expert in this area] i am thinking about doing something, is this a real question?"

So I started to develop some relationships with people that I would have never thought would even talk to me - which has been really rewarding.

I worked through my list, and it was absolutely as TMF describes the Fastlane education. Learn as you go, and go like hell!

So I launched in about 3 months, and things have been great so far. I have done about $600 in sales, and the niche is actually pretty competitive because of low barriers to entry and the fact that it is suddenly pretty trendy.

I am now moving into trying to scale my business, which is pretty new to me. I am really interested in learning PPC, but I am also trying to build out a really good SM framework because the H&B niche is pretty heavy on SM. I am also looking at building out my product line to differentiate my brand from others in the space.

So more learning!!

I got my hands on TMF about 3 weeks ago, and it has been an eye opener. I am now re-evaluating my current business, and trying to make it Fastlane - but I am still not sure how the best way will be.

Fastlane or not, I would love to replace my own income and just work this business and build another pure fastlane business if this can't become a real fastlane for me.

I have 2 young kids, a wife, and bills, so all of this has been a bit different for me. I will take a slower process over no process.

So that is about it for me. Sorry, I am not comfortable sharing my business right here on the thread - but only because I don't want to create the impression for my customers that this brand is anything but genuine. I was fortunate to understand MJ's concept of S.U.C.S. customer service before reading the book, and I have put that model to work for my brand. I have differentiated my brand with this model in a crowded market.

I am eyeing that INSIDERS membership, and I think it will be one of the first "rewards" I give myself for hitting goals in my business. The Millionaire Fastlane has changed my life, and if MJ DeMarco reads this, THANK YOU FOR GIVING THIS TO THE WORLD.

I hope this is useful to the forum, and I am happy to answer any questions!!
 
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O jewi cuuvtvseqqif vjot xjumi catopitt, epf fof emm ug vji xusl nztimg.
 
Hsiev tvusz qodlisophnv! Zuas gostv $600 natv jewi ciip e hsiev tviqqoph tvupi. Vjev emsiefz finuptvsevit zua dep fu ov. Liiq huoph epf fup'v muuti gudat :)
 
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Jiz vjeplt nep, zuas dunnipv duamfp'v jewi duni ev e civvis nunipv. O en movisemmz jovvoph tipf up e gedicuul nittehi vu e cescis tjuq ecuav timmoph nz qsufadvt op vjios tvusi.

Tuni duum tvagg ot tvesvoph vu veli tjeqi, epf O qmep vu tjesi nusi tuup.

O vjopl O nez ci siedjoph vji uvjis tofi ug "vji fitisv ug fitisvoup" ;)
 
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts

Ready to Unleash the Millionaire Entrepreneur in You?

Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today

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