I dont want to cross any lines here, so I wont put up my url until someobody tells me it's cool to do so. But w/out getting into it, I sell motorcycle apparel, and specialize in custom racing leathers.
I get decent traffic on my website, but my conversion rate sucks.
I designed it as if I were buying the product myself, but admittedly, I look at things very differently than many people. If Im going to buy a car, I dont go to the lot, say "Ooh Pretty!" and plunk down my $. I research vehicles for months upon months before even stepping foot on the lot, and when I do I have all the information in hand regarding incentives, pricing, specifications, etc etc etc. Im pretty much like that guy on Taken when he's shopping for the karoke machine.
So I see a few potential problems, that may or may not be problems. And I may be completely oblivious to many other issues.
1) My product descriptions are wordy. I put in a lot of detail. To me that is good, but I read on a post regarding removing obstacles, that you want it to be short and sweet.
2) The site is not responsive for use on mobile devices. (I am working on building a new store in Abantecart that is responsive. I can also provide that link if desired).
3) Unique Selling Prop. Trying to look at the site objectively, I guess I dont REALLY have one, not that stands out anyway. I make a really good product, but everybody says that. I dont nickel and dime people, and I say that, but maybe I need to make it more prominent or do something more extreme - see ideas below.
4) ???
Ideas for improving:
1) Unique Selling Proposition. Im thinking banners that advertise "ALL INCLUSIVE PRICING!", and making that an official pricing policy.
1a) Im also thinking about adding a product that I've never seen anywhere else. It would be called something like Lifetime Leathers. They would cost about 2x the cost of my best suit, but have a guarantee that if they ever crash them, wear them out, fail for any reason, we will repair or replace them for free for life. That would put them out of many people's budgets and more expensive than pretty much everybody else, but its something that racers in particular may find extremely appealing since they tend to crash a lot. But there's a potential for that to backfire if people use it time after time.
2) Mobile friendly store
3) Add banners for Paypal Credit, to help bring in more sidewalkers who cant afford to buy them. Might that have an impact?
Im not sure about any of these potential issues or ideas, so would you guys be willing to give me your opinions?
Thx!
I get decent traffic on my website, but my conversion rate sucks.
I designed it as if I were buying the product myself, but admittedly, I look at things very differently than many people. If Im going to buy a car, I dont go to the lot, say "Ooh Pretty!" and plunk down my $. I research vehicles for months upon months before even stepping foot on the lot, and when I do I have all the information in hand regarding incentives, pricing, specifications, etc etc etc. Im pretty much like that guy on Taken when he's shopping for the karoke machine.
So I see a few potential problems, that may or may not be problems. And I may be completely oblivious to many other issues.
1) My product descriptions are wordy. I put in a lot of detail. To me that is good, but I read on a post regarding removing obstacles, that you want it to be short and sweet.
2) The site is not responsive for use on mobile devices. (I am working on building a new store in Abantecart that is responsive. I can also provide that link if desired).
3) Unique Selling Prop. Trying to look at the site objectively, I guess I dont REALLY have one, not that stands out anyway. I make a really good product, but everybody says that. I dont nickel and dime people, and I say that, but maybe I need to make it more prominent or do something more extreme - see ideas below.
4) ???
Ideas for improving:
1) Unique Selling Proposition. Im thinking banners that advertise "ALL INCLUSIVE PRICING!", and making that an official pricing policy.
1a) Im also thinking about adding a product that I've never seen anywhere else. It would be called something like Lifetime Leathers. They would cost about 2x the cost of my best suit, but have a guarantee that if they ever crash them, wear them out, fail for any reason, we will repair or replace them for free for life. That would put them out of many people's budgets and more expensive than pretty much everybody else, but its something that racers in particular may find extremely appealing since they tend to crash a lot. But there's a potential for that to backfire if people use it time after time.
2) Mobile friendly store
3) Add banners for Paypal Credit, to help bring in more sidewalkers who cant afford to buy them. Might that have an impact?
Im not sure about any of these potential issues or ideas, so would you guys be willing to give me your opinions?
Thx!
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