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I thought I would show this first to the INSIDERS, here is my Fastlane idea and two landing pages to test it.
The gist of my idea is "use big ad agency methods to market your small business" and it is actually based on a process we follow with all new clients. If you haven’t guessed by now, I work in an ad agency and I was really impressed with the method established. The thing is it is focused on big clients. So I thought to myself, small business owners could really use something like this in order to not only create successful campaigns online, but build a brand in the process. Members would pay a monthly fee to get access to all the training material and the forums, plus one on one coaching with me and other experts I plan on bringing aboard.
So,I came up with the iStepMethodâ„¢ and it stands for:
There is a shit ton more detail that goes into each and in the near future I will do an AMA about advertising online for the INSIDERS, however, right now I would really appreciate if you could give some feedback regarding a few things;
My idea overall, would you as a small business owner be interested in something like this?
The landing pages themselves, I am going to start a/b testing with these two:
(btw, it won’t reside on that domain)
Long form
Why Spend $1000s Dealing with an Ad Agency When You Can Have All Their Trade Secrets for Less Than $3.50/Day?
Short form
Learn Ad Agency Trade Secrets for Less Than $3.50/Day?
I really believe in this, however, I will drop it cold turkey if my test campaign doesn't convert.
Thanks and let me know if you have any questions!
The gist of my idea is "use big ad agency methods to market your small business" and it is actually based on a process we follow with all new clients. If you haven’t guessed by now, I work in an ad agency and I was really impressed with the method established. The thing is it is focused on big clients. So I thought to myself, small business owners could really use something like this in order to not only create successful campaigns online, but build a brand in the process. Members would pay a monthly fee to get access to all the training material and the forums, plus one on one coaching with me and other experts I plan on bringing aboard.
So,I came up with the iStepMethodâ„¢ and it stands for:
- Investigate- this is where you research your target audience
- Strategy-How to create a strategy for your campaign
- Tactical plan-Based on the strategy, build a tactical plan
- Evaluate-learn to gain insights from the execution of your plan
- Performance-learn to optimize based on insights and increase performance
There is a shit ton more detail that goes into each and in the near future I will do an AMA about advertising online for the INSIDERS, however, right now I would really appreciate if you could give some feedback regarding a few things;
My idea overall, would you as a small business owner be interested in something like this?
The landing pages themselves, I am going to start a/b testing with these two:
(btw, it won’t reside on that domain)
Long form
Why Spend $1000s Dealing with an Ad Agency When You Can Have All Their Trade Secrets for Less Than $3.50/Day?
Short form
Learn Ad Agency Trade Secrets for Less Than $3.50/Day?
I really believe in this, however, I will drop it cold turkey if my test campaign doesn't convert.
Thanks and let me know if you have any questions!
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