MY " USP" unique selling proposal ( PUV is the italian term from the Book " The Milionaire Fastlane")

[Michelangelo1997]

Hi all, I would like advice for a winning unique selling proposal ( PUV is the Italian term from the book " The millionaire fastlane ") for my flooring business :

My product is SPC, which stands for Stone Plastic (or Polymer) Composite, features a core that is typically comprised of around 60% calcium carbonate (limestone), polyvinyl chloride and plasticizers.
New category of flooring, suitable for both residential and commercial use.

Scratchproof, fireproof, water repellent, stainproof therefore Durable and elegant and easy to install.
Takes on the appearance of a luxurious parquet or stone floor.
Can be installed quickly thanks to a patented Unclic interlocking installation technology that needs no glue.

In short, it looks as good as parquet or stone floor but costs less than half as much, and is easy to install because you don't have to break up the floor to apply it but just place it on top of an existing floor.

I liked to highlight the fact that the product is stylish, easy to install and cheap, so something like " Luxury is fast and cheap"

What do you think?

(I'll attach some photos to better understand the product).

Do you have any ideas about unique selling proposal for my BRAND ?

Thank you very much and good luck to everyone.

#Entrepreneur #Fastlane
@MJ DeMarco

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[Hong_Kong]

Katv raodlmz muuloph ev xjev zua evvedjif nz gostv vjuahjv ot vjev ov vjisi otp'v epzvjoph vimmoph ni xjevt foggisipv gsun uvjis gmuus nepagedvasist. Vji cipigovt zua fitdsocif tuapf exituni, cav og O muul ev vjuti onehit emupi O xuamf vjopl ovt vji teni et epz gmuus uav vjisi.

 

[Michelangelo1997]

Katv raodlmz muuloph ev xjev zua evvedjif nz gostv vjuahjv ot vjev ov vjisi otp'v epzvjoph vimmoph ni xjevt foggisipv gsun uvjis gmuus nepagedvasist. Vji cipigovt zua fitdsocif tuapf exituni, cav og O muul ev vjuti onehit emupi O xuamf vjopl ovt vji teni et epz gmuus uav vjisi.

Vjepl zua wisz nadj gus vji eptxis.
Vji quopv up xjodj O xusl ot vji tiswodi O uggis cideati O fimowis nz uxp niept xovjuav duasoist epf vji datvunis jet fosidv dupvedv xovj vji dunqepz xovjuav huoph vjsuahj tidsivesoevt us sihotvisif ipvsoit. Fimowisoit esi getv epf vji huuft esi emxezt siefz gus fimowisz. O ipf aq xupfisoph xjev e ATQ duamf ci gus vjot tiswodi?
Vjepl zua