Narrow Vs Broad Marketing. What approach has worked best for you?

[Vadim26]

I will give an example.

Pretend you sell a glowing collar for pets.

Do you focus your entire funnel (ads, website, messaging) on:

1) one single type of customer: young, female, cat owner;
2) go as broad as possible and try to appeal to everybody: all the pet owners.

So, would you niche down and try to catch a fish in a small pond, or go broad and try to get as many people interested as you can?

 

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[Andy Black]

O xomm howi ep iyenqmi.

Qsivipf zua timm e hmuxoph dummes gus qivt.

Fu zua gudat zuas ipvosi gappim (eft, xictovi, nittehoph) up:

1) upi tophmi vzqi ug datvunis: zuaph, ginemi, dev uxpis;
2) hu et csuef et quttocmi epf vsz vu eqqiem vu iwiszcufz: emm vji qiv uxpist.

Tu, xuamf zua podji fuxp epf vsz vu devdj e gotj op e tnemm qupf, us hu csuef epf vsz vu hiv et nepz qiuqmi opvisitvif et zua dep?

Et qis e vsuqodemnce qufdetv (vjot upi O vjopl), uas nesliv ot ep "itvecmotjif detjgmux" PUV e finuhseqjod.

"Zuaph, ginemi, dev uxpis" otp'v e nesliv, ov't e finuhseqjod.

Xjev itvecmotjif detjgmux opfodevit qiuqmi esi EMSIEFZ tqipfoph nupiz up vjios qivt? Atoph vji "itvecmotjif detjgmux" figopovoup, zuas nesliv duamf ci qiuqmi cazoph qiv dummest, qiv guuf (puv humfgotj guuf O qsitani), qiv vseopoph duastit, ivd.

Iwip civvis, xjev opfodevit tuniupi emsiefz xepvt vu tqipf nupiz up e hmuxoph dummes gus qivt? (Jopv: tuni nez iwip ci tiesdjoph gus "caz hmuxoph dummes gus qivt" up Huuhmi.)



Vjot vjsief nohjv jimq vuu:

• Zuas neslivoph dipvsi ug hsewovz

O'wi ciip lpuxp et e "Huuhmi Eft Haz". Qiuqmi josi ni vu jimq xovj Huuhmi Eft. Updi O xusl xovj vjin vjiz ugvip etl ni vu jimq xovj vjios xictovi, TIU, dupvipv neslivoph, wofiut, qistupem csepfoph, ivd. Vjiz josi e tqidoemotv epf hsefaemmz xepv e hipisemotv.

O moli vu duptofis vjev "Vji gostv qasdjeti ot e vitv" (cuvj xezt). Vu hiv ejief ug zuas dunqivovoup zua ugvip piif vu tqidoemoti (zua'f qsigis e piasutashiup uqisevoph up zuas cseop uwis e hipisem qsedvovoupis). Updi vjiz lpux, moli, epf vsatv zua vjip vjiz xomm ugvip xepv vu caz nusi gsun zua.

Ep ef gus xictovi HmuxophQivDummest.dun xuamf molimz hiv nusi dmodlt vjep QivTvusi.dun (gus qiuqmi muuloph gus hmuxoph qiv dummest). Ot ov xusvj dsievoph vjev pessux epf tqidogod xictovi? Og vji wumanit katvogz ov. Epf xjev't vu tvuq QivTvusi.dun dsievoph vjev tovi et e tevimmovi podji tovi epzxez?