I came across this great story while researching women's fashion businesses (don't ask - see www.thefashionmobile.com). Started it when she was 22. Used eBay to get it going. Now doing $100 Million in sales. See this:
She's killing it. Just an example of EXECUTION being the king. Do you think she was the first to sell things on eBay or to sell vintage clothes? Nope, but she sure executed the hell out of that idea.
Article Link here
www.nastygal.com
Last year, Ms. Amoruso, who had held on to 100 percent of her business, decided she was ready to hear what Sand Hill Road had to offer. She met with several venture capitalists but ultimately clicked with Danny Rimer, a partner at Index Ventures, who had invested in e-commerce sites like Net-a-Porter, Etsy and Asos.
In March, Ms. Amoruso agreed to give Index a slice of equity for $9 million. But by August, things were moving so quickly — Nasty Gal was on track to quadruple its 2011 sales to $128 million — that she raised an additional $40 million from Index and used some of it to build a 500,000-square-foot fulfillment center in Shepherdsville, Ky. Nasty Gal now attracts more than six million visits a month, while e-commerce start-ups like ShoeDazzle and BeachMint are losing customers and executives.
She's killing it. Just an example of EXECUTION being the king. Do you think she was the first to sell things on eBay or to sell vintage clothes? Nope, but she sure executed the hell out of that idea.
Article Link here
www.nastygal.com
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