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Such a saturated niche where I live.
I chose a niche; relationships w a specific focus on codependency and attachment-related issues.
In short, I'm the guy who helps you get unstuck in your relationships.
I'd created my own website (www.lighthousecounselling.ca) - please feel free to critique it (never mind the constipated looking photo of me I am changing it asap).
Anyhow, apart from SEO, advertising on sites such as Yelp, Google, & Facebook (lighthousecounsellingvancouver), I can't help but feel I am missing a large part of my demographic (people struggling in relationships). I have several current clients who are providing me w positive reviews to both my FB and Yelp business pages.
I've created cards and postcard adverts and have distributed them in coffee houses and upscale grocery stores advertising my services. Some 'carrots' that I'd included are "Online counselling available. Free consultation. Flexible hours".
I think a good way to fill my pipeline is to introduce myself to professionals who may have clients and can act as referral sources for me.
This is my first business so I feel a bit overwhelmed with where to focus first. Currently I work as a counselling associate at a friend of mine's practice (his speciality is motor vehicle accident related trauma). He uses FB extensively generating lots of likes, and has coupons on Groupon. I've contacted Groupon several times to no avail.
I do plan on generating original content such as VLOGs on hot button topics - for example '5 ways to not lose yourself in a relationship' other popular topics re relationships such as how to be vulnerable with yourself (and partner) and offering practical advice to these abstractions ppl often talk about.
I am in the process of writing a short article about attachment types, and I'll post this on other sites linking it to my website.
I can't help but feel as though I am missing something obvious - its just my gut.
Does anyone have any advice as to what other things I can do to maximize my exposure? My clients will be local.
I chose a niche; relationships w a specific focus on codependency and attachment-related issues.
In short, I'm the guy who helps you get unstuck in your relationships.
I'd created my own website (www.lighthousecounselling.ca) - please feel free to critique it (never mind the constipated looking photo of me I am changing it asap).
Anyhow, apart from SEO, advertising on sites such as Yelp, Google, & Facebook (lighthousecounsellingvancouver), I can't help but feel I am missing a large part of my demographic (people struggling in relationships). I have several current clients who are providing me w positive reviews to both my FB and Yelp business pages.
I've created cards and postcard adverts and have distributed them in coffee houses and upscale grocery stores advertising my services. Some 'carrots' that I'd included are "Online counselling available. Free consultation. Flexible hours".
I think a good way to fill my pipeline is to introduce myself to professionals who may have clients and can act as referral sources for me.
This is my first business so I feel a bit overwhelmed with where to focus first. Currently I work as a counselling associate at a friend of mine's practice (his speciality is motor vehicle accident related trauma). He uses FB extensively generating lots of likes, and has coupons on Groupon. I've contacted Groupon several times to no avail.
I do plan on generating original content such as VLOGs on hot button topics - for example '5 ways to not lose yourself in a relationship' other popular topics re relationships such as how to be vulnerable with yourself (and partner) and offering practical advice to these abstractions ppl often talk about.
I am in the process of writing a short article about attachment types, and I'll post this on other sites linking it to my website.
I can't help but feel as though I am missing something obvious - its just my gut.
Does anyone have any advice as to what other things I can do to maximize my exposure? My clients will be local.
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