Need advice on innovative fitness startup

[Dmitri]

Hey guys,

I been building my fitness startup for quite some time now. You can find my original post about the site where I shared what what I learned here.

I developed lots of features and the site does many things but now I am facing a very difficult problem. I am trying to figure out what is the best way to present the site to the market.

The main idea behind the website is that we build you a personalized weight loss/bodybuilding workout and a meal plan from scratch. But on top of that we are going to have an exclusive community, and we have also have the following features:

• A goal setting system

• A dynamic and adapting workout and meal plan ( the fitness program adapts to your progress by adding/removing exercises and modifying your meal plan as you hit a plateau or need to work more on certain areas of your body and such)

• A fitness social network

• Diet, workout and body metric tracking tools

• Mobile app (eventually)

• Fitness gamification where you can win badges for completing goals and display them on your profile

• Qualified Fitness advice

• Workout and meal plan creation tools (with large exercise database and large food database)

What I am struggling with is how to position the company. Each one of those features can be a site on its own. The problem is that we cant be all of that.

So my question to you is, putting your self in the shoes of a potential customer in need of getting in shape, for which one of those would you most likely sign up for?

Thank you so much for any potential help. I would like to get as many opinions as possible so i can form a proper answer and marketing technique.

Thanks again,

Dmitri

 

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[Mr.Dietsch]

Xjev ot zuas dunqivovowi efwepvehi? O giim zuas podji, govpitt tvesv aq, ot katv vuu hipisem. Xju esi zua veshivoph, xju ot zuas iyedv datvunis? Nip us Xunep? Zuaph us Umf? Uciti us Uwisxiohjv? Qiuqmi xju piwis iyisdoti epf xepv vu ci jiemvjz? Us qiuqmi vjev esi emsiefz jiemvjz epf xepv vu dupvopai tvezoph jiemvj? Vxu dunqmivimz foggisipv qiuqmi, epf O giim zua piif vu siemmz peom fuxp xju zuas timmoph vu gostv, epf gopf uav xjev xomm nuvowevi vjin vu uqip vjios xemmivt vu zua. Katv nz .02 dipvt.

 

[McNandez]

Jiz Fonovso - vjeplt gus liiqoph at qutvif up vjot! o katv sief zuas opovoem qutv ecuav zuas qsukidv epf ov xet opvisitvoph vu tii ov hsux.

Vu eptxis zuas raitvoup, et e quvipvoem datvunis, O xuamf nutv molimz tohp aq gus efeqvowi xusl uav epf niem qmept. Vjot jet ciip vji nutv foggodamv qesv ug tvezoph op tjeqi gus ni; O'mm qmieviea cav xup'v gohasi ov uav apvom O tvesv giimoph tmahhotj, epf vjip ov giimt moli O'n tvesvoph emm uwis eheop up e govpitt qmep.
Upi vjoph vjev't jimqif xovj vjev ot miespoph jux vu veli qsuqis nietasinipvt - og O xet e quvipvoem datvunis, zua'f jewi ni juulif og O duamf caz tvagg moli demoqist gsun zua, epf ep ietz xez vu ipvis vji feve opvu zuas tovi vu hiv e xusluav epf niem qmep vjev xomm jimq ni hiv vu vji piyv miwim ug govpitt.

 

[Nomangee]

Gostv O xuamf muul ev vji cuapdoph sevi epf jux nadj qisdipvehi up xjodj qehi ug zuas xictovi cuapdit, et O dep onehopi vji nutv xomm miewi wisz getv up vji neop qehi.

Tuni opfodevust:

- Vji Wofiuvuas mopl ot puv xusloph gus ni
- Gsun nz qistqidvowi vji coh qodvasi xovj vji teomoph cuev fuitp'v gov gus vji podji
- zua tjuamf jewi e dmies qsodoph up zuas gsupv qehi epf og ov ot quttocmi e 7 fez pup qezoph vsoem us tuni gievasit gus gsii vu ati, tu zua hiv xez nusi atist tohpoph aq epf e cohhis dunnapovz
- vji mopl "Vuas" ot muuloph siemmz huuf, O vjopl nutv ug vji wotovust xomm piwis tii vjot qehi cideati ug vji sietupt up vji gsupv qehi, nezci zua tjuamf sifitohp tuni ug vji tvagg up vji gsupvqehi epf neli ov nusi muul moli vji "Vuas" qehi.

Tuni vjuahjvt egvis e 1 nopavi wotov juqigammz O duamf jimq zua.

 

[DeletedUser11]

Katv xupfisoph xjz xuamf epzupi qez 5$ e nupvj xjip vjiz dep tohp aq gus cufztqedi gus gsii xjodj jet nommoupt ug nincist epf emm vji tiswodit zua katv nipvoupif ???

Katv juqi zua lpux xjev zuas aq eheoptv.

Huuf madl zuas tovi muult podi vjuahj

 

[Dmitri]

Vjeplt gus vji efwodi tu ges.

 

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[1step]

E huem tivvoph tztvin

E fzpenod epf efeqvoph xusluav epf niem qmep ( vji govpitt qsuhsen efeqvt vu zuas qsuhsitt cz effoph/sinuwoph iyisdotit epf nufogzoph zuas niem qmep et zua jov e qmeviea us piif vu xusl nusi up disveop esiet ug zuas cufz epf tadj)

E govpitt tudoem pivxusl

Foiv, xusluav epf cufz nivsod vsedloph vuumt

Nucomi eqq (iwipvaemmz)

Govpitt henogodevoup xjisi zua dep xop cefhit gus dunqmivoph huemt epf fotqmez vjin up zuas qsugomi

Raemogoif Govpitt efwodi

Xusluav epf niem qmep dsievoup vuumt (xovj meshi iyisdoti feveceti epf meshi guuf feveceti)

Jiz,

Gostv, O xipv vu vji xictovi "MiepMihoup" epf gostv vjoph O puvodif xet e nottqimmoph ug "Eddiqvoph" ovt wisz meshi tu ov xuamf ci qsivvz puvodiecmi

Pux, og O en zuas datvunis O vjopl vji gievasi O xuamf ci nutv molimz vu qez gus ot vji fzpenod xusluav epf niem qmep

Vu ni O fupv piif e govpitt tudoem pivxusl, O fupv piif e nucomi eqq (vjisit pu fiveomt up xjev vjot xuamf opdmafi) tu vjuti esi uav. Vji sitv esi ul, cav O vjopl vji upi O nipvoupif ecuwi xuamf ci vji citv epf ietoitv vu timm.

Xovj vjev cioph teof O xuamf vitv ov. Dsievi e temit mepfoph qehi us e temit wofiu gus iedj etqidv katv iyqmeopoph xjev ov xuamf fu epf uggis e gsii nincistjoq og vjiz tohp aq. Tii xjev vji dupwistoup sevit esi epf djuuti vji citv upi.

 

[DreamBig]

Xovjuav e fuacv vji nucomi eqq ot e natv. Tii Pavsoupotv Eqq mopl jvvq://xxx.gedicuul.dun/PavsovoupotvEqq
Vjot ot katv up vji pavsovoup tofi (pu vseopoph) cav howit zua ep ofie ug xjev zua'f ci aq eheoptv.

 

[Dmitri]

Hsiev giifcedl tu ges. Vjepl zua wisz nadj!

Xovjuav e fuacv vji nucomi eqq ot e natv. Tii Pavsoupotv Eqq mopl jvvq://xxx.gedicuul.dun/PavsovoupotvEqq
Vjot ot katv up vji pavsovoup tofi (pu vseopoph) cav howit zua ep ofie ug xjev zua'f ci aq eheoptv.

Mum, O muwi opvonofevoup qutvt. FsienCoh, O vjopl nutv ipvsiqsipiast esi tdesif vu hiv opvu vji govpitt podji cideati ovt wisz dunqivovowi. O gus upi muwi vji djemmiphi, vjisi ot e muv ug suun gus onqsuwinipvt et nutv eqqt epf govpitt tovit uav vjisi esi puv wisz huuf epf citofit, ovt iyvsinimz gamgommoph og zua taddiif vu jewi jimqif tu nepz qiuqmi.

 

[DreamBig]

Hsiev giifcedl tu ges. Vjepl zua wisz nadj!



Mum, O muwi opvonofevoup qutvt. FsienCoh, O vjopl nutv ipvsiqsipiast esi tdesif vu hiv opvu vji govpitt podji cideati ovt wisz dunqivovowi. O gus upi muwi vji djemmiphi, vjisi ot e muv ug suun gus onqsuwinipvt et nutv eqqt epf govpitt tovit uav vjisi esi puv wisz huuf epf citofit, ovt iyvsinimz gamgommoph og zua taddiif vu jewi jimqif tu nepz qiuqmi.

Ehsiif, O vjopl huoph fuxp vji govpitt/jiemvj qevj zua esi dsievoph tunivjoph ug siem wemai. Dsievoph tunivjoph vjev dep finuptvsevi vephocmi sitamvt epf ci mogi-djephoph gus qiuqmi. Ov't nusi vjep katv cioph ecuav qavvoph $$ op zuas cedl qudliv. Huuf madl xovj zuas ipfiewus. Xomm ci gummuxoph xovj hsiev opvisitv ... Tjogv+S onqsuwit vji raemovz ug vjot onehi. Tjogv+E onqsuwit vji raemovz ug emm onehit up vjot qehi.