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I've spent the last few weeks developing my idea which I sincerely believe solves an issue faced by potential customers in a certain industry, I've developed a good plan on how to execute and market my website which I believe still has potential.
I plan to have a type of comparison website developed which allows potential customers in an industry choose the right company based upon ratings, reviews and location. Now, this seems like a very saturated idea but it hasn't particularly been applied to a certain niche. I've read a lot of feedback and know that customers can be unsatisfied with what company they choose in this industry resulting in a loss of their time and money.
The main aim of this website is to benefit these potential customers and help them make the right choice based on previous reviews and the company's "effectiveness". However, my main issue is trying to find a way to appeal to these companies to join. Their main benefit would be positive ratings and potential leads in their local area, but a lot of their work already comes from recommendations from previous customers (friends and family etc). This is not a particularly new concept either, websites do exist with the exact same idea but have a very amateurish look and feel to them. I strongly believe this could go really well if executed properly.
After hearing some responses from these companies, they don't seem particularly interested in joining this website and paying for membership to be listed. It appears as though the good ones already have lots of potential customers based on recommendations. However I really want feedback from more companies.
I've really gone into this with the mindset of trying to provide a solution to the customer's problems, but if some companies don't want to be listed then how would any form of monetisation be possible? I don't want to sink a few grand without knowing it could be worthwhile.
What I'm really wondering is how I could monetise this system further down the line, I can't charge customers to access the website as it would usually only be on a one off basis, so recurring customers would be rare. But also, if these companies are stubborn to fork out for a subscription (something like £3.99/mo to be listed) then what else is there?
Any feedback would be greatly appreciated.
I plan to have a type of comparison website developed which allows potential customers in an industry choose the right company based upon ratings, reviews and location. Now, this seems like a very saturated idea but it hasn't particularly been applied to a certain niche. I've read a lot of feedback and know that customers can be unsatisfied with what company they choose in this industry resulting in a loss of their time and money.
The main aim of this website is to benefit these potential customers and help them make the right choice based on previous reviews and the company's "effectiveness". However, my main issue is trying to find a way to appeal to these companies to join. Their main benefit would be positive ratings and potential leads in their local area, but a lot of their work already comes from recommendations from previous customers (friends and family etc). This is not a particularly new concept either, websites do exist with the exact same idea but have a very amateurish look and feel to them. I strongly believe this could go really well if executed properly.
After hearing some responses from these companies, they don't seem particularly interested in joining this website and paying for membership to be listed. It appears as though the good ones already have lots of potential customers based on recommendations. However I really want feedback from more companies.
I've really gone into this with the mindset of trying to provide a solution to the customer's problems, but if some companies don't want to be listed then how would any form of monetisation be possible? I don't want to sink a few grand without knowing it could be worthwhile.
What I'm really wondering is how I could monetise this system further down the line, I can't charge customers to access the website as it would usually only be on a one off basis, so recurring customers would be rare. But also, if these companies are stubborn to fork out for a subscription (something like £3.99/mo to be listed) then what else is there?
Any feedback would be greatly appreciated.
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