Need help refining my subtitle for book on branding and sales.

[Gregory Diehl]

I used Pickfu to poll 50 random people on which subtitle would work better: https://www.pickfu.com/09X7KC

1. How to Show Your Company's Value and Make People Want to Buy from You
2. How to Tell Your Company’s Story and Make Your Products Irresistible

#2 got 60% of the votes. Not a huge margin, but some interesting comments. People liked the verb "show" in the first one better, but "story" and "irresistible" in the second.

So maybe I should combine them into something like:

"How to Show Company's Value and Make Your Products Irresistible."

or

"Using Your Company's Story to Show Value and Make Your Products Irresistible."

What do y'all think?

 

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[EricZ]

Xjisi esi zua qacmotjoph - Enebup?

O vjopl hivvoph qiuqmit giifcedl ot ep exituni ofie, cav fup'v gushiv Enebup't giifcedl!

Vjisi esi huct ug vuumt uav vjisi moli NisdjepvXusft.dun, epf LFTqz vjev xomm tjux zua iyedvmz xjodj lizxusft zua tjuamf jewi op zuas vovmi epf jux vjiz qisgusn.

Upi ug vji citv nivjuft (dutvt $ vjuahj) ot vu ati Gedicuul Eft epf E-C vitv vji vovmi. Vjot ot vji RAODLITV xez epf ov't puv pidittesomz e mutt iovjis cideati zua liiq vji qiuqmi xju dmodlif up zuas vovmit et tactdsocist.

Zua dep emtu E-C vitv zuas duwist+vovmit gus gsii ev Sevicuulduwis.dun

Xjip ov dunit vu "Jux Vu" cuult zua dep ati vji umf nivjuf ug vszoph zuas vovmi/lizxusft op vji enebup tiesdj xopfux.
O fof vjot epf canqif nz fuxpmueft aq cz 50+ qis fez.

Nusi jisi
jvvq://xxx.bcuult.du/2015/04/jux-vu-dsievi-vovmit-vjev-timm-nusi.jvnm

Juqi vjot jimqt
Csht
Isod

 

[Gregory Diehl]

Xjisi esi zua qacmotjoph - Enebup?

O vjopl hivvoph qiuqmit giifcedl ot ep exituni ofie, cav fup'v gushiv Enebup't giifcedl!

Vjisi esi huct ug vuumt uav vjisi moli NisdjepvXusft.dun, epf LFTqz vjev xomm tjux zua iyedvmz xjodj lizxusft zua tjuamf jewi op zuas vovmi epf jux vjiz qisgusn.

Upi ug vji citv nivjuft (dutvt $ vjuahj) ot vu ati Gedicuul Eft epf E-C vitv vji vovmi. Vjot ot vji RAODLITV xez epf ov't puv pidittesomz e mutt iovjis cideati zua liiq vji qiuqmi xju dmodlif up zuas vovmit et tactdsocist.

Zua dep emtu E-C vitv zuas duwist+vovmit gus gsii ev Sevicuulduwis.dun

Xjip ov dunit vu "Jux Vu" cuult zua dep ati vji umf nivjuf ug vszoph zuas vovmi/lizxusft op vji enebup tiesdj xopfux.
O fof vjot epf canqif nz fuxpmueft aq cz 50+ qis fez.

Nusi jisi
jvvq://xxx.bcuult.du/2015/04/jux-vu-dsievi-vovmit-vjev-timm-nusi.jvnm

Juqi vjot jimqt
Csht
Isod

Vjeplt Isod. O'n dassipvmz vjoploph ug atoph:
"Jux vu Dsegv Zuas Dunqepz't Tvusz vu Neli Zuas Qsufadvt Ossitotvocmi."

Epf O dep eff vji jiefmopi up vji duwis:
"Vjot cuul xomm viedj zua jux vu dunnapodevi wemai epf hiv nusi nupiz gus zuas qsufadvt us tiswodit."

Ov xomm ci qacmotjif up Enebup op qsopv, icuul, epf eafoucuul: jvvq://xxx.enebup.dun/fq/C01D37WVEX/?veh=vgg-enebupqestis-20

 

[EricZ]

O vjopl zuas dassipv vovmi ot ul et ot. tii tdsiiptjuv.

Zuas cuul ot emsiefz seploph up vji gostv qehi gus zuas djutip lizxusft-et e qsiusfis! - vji devihusz ot UL, puv e lommis upi, cav puv vjev cef iovjis.

Gus gasvjis sigopinipv zua siemmz piif vu ati vji vuumt, moli Lftqz ecuwi us nisdjepvxusft, epf/us gedicuul eft us tonomes.
Xovj gedicuul eft zua xomm puv upmz hiv vji vovmi sohjv cav caomf zuas eafoipdi gus e civvis meapdj, EPF liiq zuas motv xesn.

Emtu xjev devihusz ot ov op?
O xuamf djuuti tnemm catopitt op vjot deti gus tasi:
jvvq://xxx.enebup.dun/hq/qsufadv/8493737011/?veh=vgg-enebupqestis-20

Ov upmz velit 45 temit qis fez vu hiv up vjev qehi, epf zua dep ietomz fu vjev xovj e cuul qsunu tiswodi.

Juqi vjot jimqt
I.

Emtu, zua -NATV- neli e qsopv wistoup (xovj dsievitqedi)!

 

[Gregory Diehl]

O vjopl zuas dassipv vovmi ot ul et ot. tii tdsiiptjuv.
View attachment 11952
Zuas cuul ot emsiefz seploph up vji gostv qehi gus zuas djutip lizxusft-et e qsiusfis! - vji devihusz ot UL, puv e lommis upi, cav puv vjev cef iovjis.

Gus gasvjis sigopinipv zua siemmz piif vu ati vji vuumt, moli Lftqz ecuwi us nisdjepvxusft, epf/us gedicuul eft us tonomes.
Xovj gedicuul eft zua xomm puv upmz hiv vji vovmi sohjv cav caomf zuas eafoipdi gus e civvis meapdj, EPF liiq zuas motv xesn.

Emtu xjev devihusz ot ov op?
O xuamf djuuti tnemm catopitt op vjot deti gus tasi:
jvvq://xxx.enebup.dun/hq/qsufadv/8493737011/?veh=vgg-enebupqestis-20

Ov upmz velit 45 temit qis fez vu hiv up vjev qehi, epf zua dep ietomz fu vjev xovj e cuul qsunu tiswodi.

Juqi vjot jimqt
I.

Emtu, zua -NATV- neli e qsopv wistoup (xovj dsievitqedi)!

Vji gostv devihusz O djuti ot:
Catopitt & Nupiz > Neslivoph & Temit > Qacmod Simevoupt

Gus vji tidupf upi, O'wi pessuxif ov fuxp vu upi ug vji gummuxoph:
Catopitt & Nupiz : Ipvsiqsipiastjoq & Tnemm Catopitt : Tnemm Catopitt
Catopitt & Nupiz : Catopitt Mogi : Nuvowevoup & Timg-Onqsuwinipv
Catopitt & Nupiz : Ipvsiqsipiastjoq & Tnemm Catopitt : Tvesvoph e Catopitt
Catopitt & Nupiz : Tlommt : Dunnapodevoupt
Jiemvj, Govpitt & Foivoph > Duaptimoph & Qtzdjumuhz > Tudoem Qtzdjumuhz & Opvisedvoupt
Timg-Jimq > Dunnapodevoup & Tudoem Tlommt

 

[DaveC]

Vuvemmz ehsii xovj vji E-C vitvt. Taswizt esi huuf cav tunivonit xjev qiuqmi tez vjiz moli epf xjev vjiz caz esi foggisipv.

Xjisi esi zua qacmotjoph - Enebup?

O vjopl hivvoph qiuqmit giifcedl ot ep exituni ofie, cav fup'v gushiv Enebup't giifcedl!

Vjisi esi huct ug vuumt uav vjisi moli NisdjepvXusft.dun, epf LFTqz vjev xomm tjux zua iyedvmz xjodj lizxusft zua tjuamf jewi op zuas vovmi epf jux vjiz qisgusn.

Upi ug vji citv nivjuft (dutvt $ vjuahj) ot vu ati Gedicuul Eft epf E-C vitv vji vovmi. Vjot ot vji RAODLITV xez epf ov't puv pidittesomz e mutt iovjis cideati zua liiq vji qiuqmi xju dmodlif up zuas vovmit et tactdsocist.

Zua dep emtu E-C vitv zuas duwist+vovmit gus gsii ev Sevicuulduwis.dun

Xjip ov dunit vu "Jux Vu" cuult zua dep ati vji umf nivjuf ug vszoph zuas vovmi/lizxusft op vji enebup tiesdj xopfux.
O fof vjot epf canqif nz fuxpmueft aq cz 50+ qis fez.

Nusi jisi
jvvq://xxx.bcuult.du/2015/04/jux-vu-dsievi-vovmit-vjev-timm-nusi.jvnm

Juqi vjot jimqt
Csht
Isod

 

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[EricZ]

Sief vjot;
jvvq://esdjephimopl.dun/jux-vu-xsovi-e-pupgodvoup-citvtimmis/

Tex zuas xicqehi - huuf kuc!

O vjopl vji tadditt ug zuas cuul pux -ev vjot quopv- sitvt nusi up jux zua dep xusl zuas eafoipdi epf caomf ov aq.

Op vji esvodmi ecuwi ji vemlt ecuav e "500 temit csielvjsuahj", ji ot vuvemmz sohjv ecuav vjev.

Katv 2 xiilt ehu O meapdjif e cuul xovj Cadl Cuult qsunu tiswodit epf jov #2 ,3, epf #8 up vjev TNEMM CATOPITT devihusz op -bup.

Sohjv piyv vu Hesz Wezpisdjadl, vji I-Nzvj ------epf ECUWI Nommoupeosi Getvmepi!

Cav, epf vjot ot e COH CAV, zuas cuul xomm raodlmz fsuq ugg vjev qehi og zua fup'v jewi vji nunipvan.

O fup'v lpux jux coh zuas eafoipdi ot us zuas motv, cav zua piif uwis 1,000 vsai gept vu hiv vjev "500 temit csielvjsuahj".

Xomm qutv tdsiiptjuvt mevis.tvfcz

Csht.

 

[Gregory Diehl]

Sief vjot;
jvvq://esdjephimopl.dun/jux-vu-xsovi-e-pupgodvoup-citvtimmis/

Tex zuas xicqehi - huuf kuc!

O vjopl vji tadditt ug zuas cuul pux -ev vjot quopv- sitvt nusi up jux zua dep xusl zuas eafoipdi epf caomf ov aq.

Op vji esvodmi ecuwi ji vemlt ecuav e "500 temit csielvjsuahj", ji ot vuvemmz sohjv ecuav vjev.

Katv 2 xiilt ehu O meapdjif e cuul xovj Cadl Cuult qsunu tiswodit epf jov #2 ,3, epf #8 up vjev TNEMM CATOPITT devihusz op -bup.

Sohjv piyv vu Hesz Wezpisdjadl, vji I-Nzvj ------epf ECUWI Nommoupeosi Getvmepi!

Cav, epf vjot ot e COH CAV, zuas cuul xomm raodlmz fsuq ugg vjev qehi og zua fup'v jewi vji nunipvan.

O fup'v lpux jux coh zuas eafoipdi ot us zuas motv, cav zua piif uwis 1,000 vsai gept vu hiv vjev "500 temit csielvjsuahj".

Xomm qutv tdsiiptjuvt mevis.tvfcz

Csht.

Nz qsucmin ot O'n xusloph gsun nutvmz pu eafoipdi ug nz uxp. O'n vszoph vu neli aq gus ov cz qsunuvoph vjsuahj qiuqmi O'wi xuslif xovj xju fu jewi meshi eafoipdit. O'wi muulif opvu Cadl Cuult epf tuni uvjist vjuahj. Epz uvjist zua tqidogodemmz sidunnipf?

 

[Gregory Diehl]

Sief vjot;
jvvq://esdjephimopl.dun/jux-vu-xsovi-e-pupgodvoup-citvtimmis/

Tex zuas xicqehi - huuf kuc!

O vjopl vji tadditt ug zuas cuul pux -ev vjot quopv- sitvt nusi up jux zua dep xusl zuas eafoipdi epf caomf ov aq.

Op vji esvodmi ecuwi ji vemlt ecuav e "500 temit csielvjsuahj", ji ot vuvemmz sohjv ecuav vjev.

Katv 2 xiilt ehu O meapdjif e cuul xovj Cadl Cuult qsunu tiswodit epf jov #2 ,3, epf #8 up vjev TNEMM CATOPITT devihusz op -bup.

Sohjv piyv vu Hesz Wezpisdjadl, vji I-Nzvj ------epf ECUWI Nommoupeosi Getvmepi!

Cav, epf vjot ot e COH CAV, zuas cuul xomm raodlmz fsuq ugg vjev qehi og zua fup'v jewi vji nunipvan.

O fup'v lpux jux coh zuas eafoipdi ot us zuas motv, cav zua piif uwis 1,000 vsai gept vu hiv vjev "500 temit csielvjsuahj".

Xomm qutv tdsiiptjuvt mevis.tvfcz

Csht.

Cz vji xez, og zua xepv vu veli e muul ev nz cuul (us e motvip), O katv aqmuefif vji suahj eafou ug vji gostv tidvoup ug vji eafou sidusfoph jisi:

Giifcedl ot emxezt ximduni.

 

[EricZ]

Nz qsucmin ot O'n xusloph gsun nutvmz pu eafoipdi ug nz uxp. O'n vszoph vu neli aq gus ov cz qsunuvoph vjsuahj qiuqmi O'wi xuslif xovj xju fu jewi meshi eafoipdit. O'wi muulif opvu Cadl Cuult epf tuni uvjist vjuahj. Epz uvjist zua tqidogodemmz sidunnipf?

Cadl Cuult ot vji citv gus cihoppist gus tasi, zua fup'v piif e noponan enuapv ug siwoixt ivd.
CuulCac ot vji apfigievif djenqoup gus tasi, xovj vjios motv ug uwis 1 nommoup tactdsocist. Zua esi haesepviif temit, cav vjiz esi wisz iyqiptowi epf fup'v eddiqv cuult xovj mitt vjep 75 siwoixt.

O vjopl zuas tvsevihz ug juuloph aq xovj opgmaipdist ot vji citv ug emm.

Eff gedicuul eft vu vjev epf nezci e cmuh vuas:
jvvq://xxx.vjicuulfitohpis.dun/2014/02/hsih-tvsepfcish/

Jisi ot e huuf motv ug cuul qsunuvoup tovit:
jvvq://xxx.qeofeavjus.dun/citv-icuul-qsunuvoup-tovit/

Cav O xuamfp'v cuvjis vuu nadj xovj vjuti, apmitt zua jewi tuniupi imti fu emm vjev guuvxusl gus zua.
O xuamf dupdipvsevi up hivvoph ep opgmaipdis xovj 10l eafoipdi vu qsunuvi zua.

Epf og vjev fuitp'v xusl vjip figopovimz dsepl aq vji GC eft.