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Below is a system for getting your direct mail campaigns sent out every week, including hiring. This system was developed to work at my top speed more often.

Here are two great concepts to help you understand about how to work at your top speed more often. The 80/20 principle in this case says that you complete 80 percent of your work in 20 percent of the time you spend doing it. The power law says that since a fox is 10x bigger than a rabbit, there are 10x more rabbits. In this case, some tasks are worth $10/hr, $100/hr, $1000/hr, and $10,000/hr. You need to use these principles to leverage your top speed. Another great book to read, after TMF, is 80/20 Sales and Marketing; that is where I learned about both those principles. Please expand or correct me if there is more to add on these principles.

Please use my system! If you do, let me know what you think and how it is working for you, and I will edit it and update it.

Stop the rambling. CRUSH IT!




DIRECT MAIL LETTER ASSEMBLY SYSTEM
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HOW TO COMPLETE MAILERS
These are the steps for assembling 60 Mailers per week.

SUMMARY
Your job as the Mail Marketing Assistant is to sign letters, fold letters, stuff letters into envelopes, hand address envelopes, apply postage stamps, and seal the envelopes. All of those steps make up one complete Mailer. You will drop off 60 completed Mailers every Thursday and pick up one Mail Pack every second and fourth Thursday of the month. A Mail Pack has all the materials for 120 completed Mailers.

GET MATERIALS
To gather the materials necessary for the Mail Marketing Assistant, meet up with the Mail Marketing Manager and pick up one Mail Pack.
The Mail Marketing Manager will meet you on the Seattle University campus on Capitol Hill, Seattle. The meeting time should be anytime on every other Thursday. There will already be an every other Thursday schedule that you can join.
The Mail Pack will have materials for 120 letters. The materials will be in a Mail Pack Box that is expected to be returned with only the Sealing Pen and exchanged for another Mail Pack Box complete with materials.
This is what is included in a complete Mail Pack.
ITEM
QTY
Printed Letters
120
Envelopes
120
USPS Postage Stamps
120
Blue Ink Pen
1
Sealing Pen
1
The first thing you must do when opening the Mail Pack is check that all the materials are there. Once all the materials are confirmed to be present, you are ready to get started!

SIGN PRINTED LETTER
The first step in assembling a completed Mailer is signing the Printed Letters. Use the included Blue Ink Pen to do so. Figure 1 shows the location on the Printed Letter to sign and what a completed Printed Letter looks like. There is one signature per Printed Letter. Figure 2 shows what the signature should look like.

FOLD PRINTED AND SIGNED LETTER
The next step in the process of completing the Mailers is to fold the Printed Letters in thirds. The top third of the Printed Letter should be facing outwards, and the other two thirds should follow in the shape of a Z. Refer to Figure 3 for details.

STUFF PRINTED, SIGNED, AND FOLDED LETTER IN EVELOPE
“Stuffing” the Printed Letter into the envelope is the next step once both signing and folding are completed. To do this, insert the folded letter into the open envelope, making sure to match the two steps for orientation. The two steps for orientation are first, the top third of the Printed Letter is facing towards the side of the envelope that opens, and second, the text showing on the top third of the Printed Letter is right side up. Refer to figure 4 for details.

SEAL ENVELOPE
To seal the envelope, wipe the sealing pen across the blue strip on the envelope’s flap, then press down firmly. Double check that the flap is firmly glued down.
Make sure your hands are clean so that the envelope remains white where you have pressed down on it.

WRITE ADDRESS
The next step is writing the address on the envelope with the provided blue pen.
The first thing you need is the list on of Google docs. The Mail Marketing Manager will “share” a Google spreadsheet with you that is specialized for the campaign you will be working on. You will find tabs labeled by week. Each tab will have the 60 address that need to be completed for that week. The far right column can be used to mark which addresses have already been written on an envelope. Once you have completed all 60 addresses, rename the tab by adding a “CMP – “ prefix to the date already in the tab.
While writing the addresses on the envelope, make sure that you use the format shown in the table below.
LINE 1
First name
Last name
LINE 2
Mailing street address
LINE 3
Mailing city
Mailing state
Mailing ZIP
The address should be written in the bottom left third of the envelope, as shown in figure _____ below.
Your penmanship needs to be neat and large enough to read.

APPLY POSTAGE STAMP
The last step in completing the Mailers is to put the stamps in the upper right corner of the front of the envelope. Make sure to do this step after you have written down all the addresses. This way you can go back and double check your addresses and sealing, marking that those two items are good by applying the postage stamp.

DROP OFF
Once you have completed 60 or all 120 Mailers, you need to drop them off to your Mail Marketing Manager. Thursdays are drop off days. Make sure to drop off 60 or 120 completed Mailers, as well as the Mail Pack Box with the Sealing Pen.

STRATEGIES AND TIPS
This section should help you complete the Mailers quickly each week. Here are some of the things we do to be efficient:

• Do each step for all 60 letters before moving on to the next step
• Find the perfect line of text to fold to so you don’t have to guess each letter
• Mark off the completed Mailers as you apply the stamp

COMPENSATION
You will be paid in cash upon the pickup of the Mail Pack Box for the previous two weeks. You will be paid $30.00 cash for every 120 completed Mailers, and return of the Mail Pack Box and Sealing Pen.

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HIRING SYSTEM
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JOB AD:

WANT A PART TIME JOB?

Assistant wanted for mail marketing campaigns. Start in the trenches and move up the ladder to manage as this startup scales. Then put marketing manager on your resume!

You should have neat handwriting and a consistent schedule so you can complete the work required every week.

This position requires about 1 to 1.5 hours per week. The starting pay is $15 per week.

Email _____ to get started! Make sure to write “JOB APPLICATION: Mail Marketing Assistant” only in the subject line, and say that you’re interested in getting the application in the body. Don’t attach your resume either!

Thanks!


FIRST AUTO EMAIL RESPONSE:

Hi,

Thanks so much for emailing! We are very interested to find out if you are a good fit for us.

I’ll keep this short and simple because we have lots of applicants already. We are looking for a solid, long term team member to help us run our startup. Follow the instructions carefully to get considered. Lots of people miss things...

To get on with the application, please do the following:

1. PRINT the attachment
2. HANDWRITE in your responses to our questions about you
3. WRITE a check for $2.00 for the application fee
4. MAIL the completed application and check to:

xxx
xxx
xxx

in a #10 envelope, hand addressed and stamped.

1. EMAIL us again letting me know to expect your letter. Put “Application Submitted: Mail Marketing Assistant” only in the subject line, and whatever you want in the body.

Really looking forward to reading your response and your email!

Sincerely,

JOB APPLICATION:

MAIL MARKETING ASSISTANT JOB APPLICATION

We would like to know a little bit more about you so that we don’t waste your time, and we find the person with the most potential to succeed in our unique environment. Take your time on the questions below. There are no right or wrong answers!

Please HANDWRITE your answers in pen.

1. Why do you want this job.

1. When exactly are you going to spend the 1 - 1.5 hours necessary to complete the job each week?

1. How much detail do you work best with in your calendar? Why?

1. Are you currently this detailed?

1. What do you spend your free time on weekdays doing?

1. How do you like to celebrate good things in your life?

1. Have you ever managed people? If so, explain...

1. Please answer yes or no to whether you have the following skills/abilities:
   1. Excel
   2. Google Sheets
   3. Neat Handwriting
   4. Calendar event notifications
   5. Can meet on the Seattle University campus Thursdays

SECOND AUTO EMAIL RESPONSE:

Hey!

Excellent. Glad to see you filled out the application! We will be looking for it in the mail, and send you an email when we receive it.

Keep in touch!


THIRD AUTO EMAIL RESPONSE - POSITIVE:

Hello _____,

We just received your application, and will be reviewing it within the next 2 days. If we like what we see and think you would be a good match for our team, we will send you an email asking to arrange for an in person interview! If we don’t email you, then you have not been selected for an interview.

Thanks for your time!

FOURTH AUTO EMAIL RESPONSE:

Hey _____,

We want to take you to coffee!

Choose a spot on Capitol Hill or Wallingford/Ravenna/Green Lake area and we will meet you there.

What days work well for you?

Looking forward to meeting you,

 

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