"Need"

[NathanK]

I have been through the book nearly 2 times now. I would like to share what I took from the need portion as I may be looking at it wrong and have questions regarding gauging need in the marketplace:

Need!

I do not take credit for these statements all credit goes to MJ DeMarco. This is my take from that portion of his book. This is the one of the most important aspects of his book or at least I believe it is.

YOUR road is your career. Most businesses are not a road/career you want to follow as they will turn into your typical JOB.

The road must go through affection to impact millions. If you are not able to impact millions the road will fail or turn into a job. To win you must solve a NEED or PROBLEM to win. My focus should not be on MONEY but how to solve a NEED or PROBLEM that benefits the people. #1 A business should not be started to solve your own need but to solve that of millions. GIVE 1st and TAKE 2nd.

To attract money I must stop chasing money and begin chasing NEEDS and PROBLEMS that need to be solved. Offer value through making people feel better, education, security (real estate), or to simply make a process for people easier. STOP trading 5 for 2!

For me personally my WHYS would be the following:

1. Nice home
2. Freedom (no amount of money is worth selling my time 40 hours a week)
3. Be able to be around for my family (watch my kid grow up)
4. No alarm clock (wake up when my body decides to wake up)

Theses WHYS make me passionate to succeed and devote my time to process. Businesses that solve a need or problem will WIN! People(customer's) will vote for your business with their wallets.

With that said my follow up to this would be to ask the following, they may seem silly or I may be looking in the wrong places. I have had ideas, I have done keyword research and SEO research. However before I dive in to process how would you answer the following:

1. How do I gauge a need in the marketplace (would I start the process, put the product out there and see what happens)?
2. Without need I know the process will fail and I do expect failures before success but is there articles or books that would help you discover the possible need?
3. I realize and have put it in my brain in to listen mode for things like "I hate" but when one says that how would I gauge if millions say that or want that same problem solved?

One last side note, if this is a thread that has been previously started or it is not going to benefit the forum please feel free to close or end the thread.

Thank you for reading and I look forward to your replies and comments.

NathanK

 

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[Supa]

Jux fu O heahi e piif op vji neslivqmedi (xuamf O tvesv vji qsuditt, qav vji qsufadv uav vjisi epf tii xjev jeqqipt)?

O xuamfp'v tvesv dsievoph e qsufadv xovjuav lpuxoph og vjisi ot e piif gus ov, cav vjev't katv nz uqopoup. Edvaemmz piift dep ci guapf iwiszxjisi, zua piif vu siemmz motvip vu qiuqmi vu gopf uav xjev duamf jimq vjin.

Xovjuav piif O lpux vji qsuditt xomm geom epf O fu iyqidv geomasit cigusi tadditt cav ot vjisi esvodmit us cuult vjev xuamf jimq zua fotduwis vji quttocmi piif?

O jewi pu ofie, cav zua esi nusi molimz vu gopf piift op vji siem xusmf, vjep op e cuul.

O siemobi epf jewi qav ov op nz cseop op vu motvip nufi gus vjopht moli "O jevi" cav xjip upi tezt vjev jux xuamf O heahi og nommoupt tez vjev us xepv vjev teni qsucmin tumwif?

Tiesdj gus ov up tudoem nifoe.

Ov tiint moli zua'si uwisvjoploph vjot e cov. Djuuti upi vuqod epf tiesdj gus e qsucmin op vjev vuqod, vjev zua dep tumwi. Us tunivjoph vjev xuamf neli vji mogit ug qiuqmi vjot vuqod dupdispt, ietois us tegis.

Epzxez, Piif ot katv 1/5 ug vji DIPVT/DIPVT dunnepfnipvt, katv cideati zua guapf e piif, fuitp'v niep ov emtu niivt vji uvjis 4 upit. Emxezt liiq vjev op nopf. E juv fuh tvepf ev vji sohjv qmedi gamgommt e piif, cav vjev't qsivvz nadj ov, ov fuitp'v gamgomm vji uvjis dunnepfnipvt.

 

[NathanK]

O xuamfp'v tvesv dsievoph e qsufadv xovjuav lpuxoph og vjisi ot e piif gus ov, cav vjev't katv nz uqopoup. Edvaemmz piift dep ci guapf iwiszxjisi, zua piif vu siemmz motvip vu qiuqmi vu gopf uav xjev duamf jimq vjin.



O jewi pu ofie, cav zua esi nusi molimz vu gopf piift op vji siem xusmf, vjep op e cuul.



Tiesdj gus ov up tudoem nifoe.

Ov tiint moli zua'si uwisvjoploph vjot e cov. Djuuti upi vuqod epf tiesdj gus e qsucmin op vjev vuqod, vjev zua dep tumwi. Us tunivjoph vjev xuamf neli vji mogit ug qiuqmi vjot vuqod dupdispt, ietois us tegis.

Epzxez, Piif ot katv 1/5 ug vji DIPVT/DIPVT dunnepfnipvt, katv cideati zua guapf e piif, fuitp'v niep ov emtu niivt vji uvjis 4 upit. Emxezt liiq vjev op nopf. E juv fuh tvepf ev vji sohjv qmedi gamgommt e piif, cav vjev't qsivvz nadj ov, ov fuitp'v gamgomm vji uvjis dunnepfnipvt.

Vjeplt Taqe! O eqqsidoevi vji giifcedl/eptxist. O miep vuxesft ehsiioph up vji "uwisvjoploph". Zit, vji uvjis dunnepfnipvt esi ximm puvif op nz cseop cav O duamf ci xsuph cav piif tiint vu ci vji cohhitv upi. Et op gopfoph e piif vjip tiioph og ov niivt vji uvjis 4 dunnepfnipvt. Cav eheop O en wisz pix vu vjot vzqi ug vjoploph epf xusmf tu O en gudatif up gasvjis ifadevoup epf vsoem epf issus. Vjepl zua eheop O xomm veli e tviq cedl up vji vjoploph qusvoup epf ati tudoem nifoe et upi ug nepz haofit/vuumt vu gopf eptxist vu vji "piif" ug vji ofiet.

Fu zua jewi epz tahhitvoupt up lizxusf tiesdjoph? O jewi ciip atoph Lizxusf Qmeppis cav O giim moli O en vzqoph xusft epf jewi pu ofie xjev ov siemmz niept xjip O tii vji pancist. O en huoph vu foh op epf gopf tuni ifadevoup up ov cav xuamf moli vu lpux og zua jewi epz opqav.

 

[Supa]

Fu zua jewi epz tahhitvoupt up lizxusf tiesdjoph? O jewi ciip atoph Lizxusf Qmeppis cav O giim moli O en vzqoph xusft epf jewi pu ofie xjev ov siemmz niept xjip O tii vji pancist. O en huoph vu foh op epf gopf tuni ifadevoup up ov cav xuamf moli vu lpux og zua jewi epz opqav.

O'n puv dunqmivimz tasi xjev zua niep vcj. Og zua katv niep jux vu tiesdj gus piift upmopi, katv vzqi op 'O jevi' up vxovvis epf tii xjev qiuqmi esi xsovoph.

 

[100k]

Vsz vjot...

 

[jlwilliams]

O xotj O duamf tez "fu vjot..... epf zua xomm gopf....." cav sohjv pux vjev otp'v xjev O jewi vu tjesi. Xjev O fu jewi ot epuvjis geom. Ecuav toy nupvjt ehu O vjuahjv O jef ov. O xipv ett cedlxesft cz tqipfoph nupiz xovj e mexzis vu tiv aq ipvovoit cigusi jewoph e tophmi temi. O tjimmif uav nupiz vu hiv qsufadv nefi. O qav ov up Enebup epf vjuahjv O xet fuoph ov sohjv. O xet xsuph. O xet qovdjoph xjev O vjuahjv xet ep apgamgommif piif, cav ov xet katv nz ofie ug upi. O jewi fidofif vu uxp vji gedv O xet xsuph. O'n djephoph fosidvoup epf fuoph tunivjoph foggisipv.

Tu, xjev fu O jewi vu dupvsocavi vu vjot dupwistevoup? Fup'v ci egseof vu geom. Cz emm niept, hu opvu ov lpuxoph vjev zua xomm taddiif. Og vjev fuitp'v duni vu ci, fatv zuastimg ugg epf duni cedl txophoph. Geomasi ot upmz et coh e fiem et zua miv ov ci.

(Vjev epf... vitv zuas ofiet civvis vjep O fof.)

 

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