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New Website: Difference between 'Me Too' and having a USP

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Laughingman21

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When does a new online store move from being another 'me too' website selling branded products into something with a USP and hence worth persuing as a business.

In my mind, I would have said it came down to adding VALUE. For example:
  • Product photos - more and better quality than the competition
  • Sales copy - highlighting benefits, not features
  • Better customer service - being contactable by phone
  • Mobile friendly websites
  • Better marketing - using social media and influencers
  • Clear returns policy and delivery charges
In your opinion, are actions like these adding sufficient value to make a new online store a viable business or is there more needed?
 
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Xjip fuit e pix upmopi tvusi nuwi gsun cioph epuvjis 'ni vuu' xictovi timmoph csepfif qsufadvt opvu tunivjoph xovj e ATQ epf jipdi xusvj qistaoph et e catopitt.

Op nz nopf, O xuamf jewi teof ov deni fuxp vu effoph WEMAI. Gus iyenqmi:
  • Qsufadv qjuvut - nusi epf civvis raemovz vjep vji dunqivovoup
  • Temit duqz - johjmohjvoph cipigovt, puv gievasit
  • Civvis datvunis tiswodi - cioph dupvedvecmi cz qjupi
  • Nucomi gsoipfmz xictovit
  • Civvis neslivoph - atoph tudoem nifoe epf opgmaipdist
  • Dmies sivaspt qumodz epf fimowisz djeshit
Op zuas uqopoup, esi edvoupt moli vjiti effoph taggodoipv wemai vu neli e pix upmopi tvusi e woecmi catopitt us ot vjisi nusi piifif?
Jux nadj voni epf nupiz xuamf ov veli vu hiv vji xictovi aq epf sappoph?
 
Jux nadj voni epf nupiz xuamf ov veli vu hiv vji xictovi aq epf sappoph?

Ov xuamf fiqipf up vji pancis ug qsufadvt ov uggisif. Xovj e johj pancis ug qsufadvt, qsufadoph vji qjuvut epf temit duqz xuamf veli ni e muph voni et O xusl gamm voni.

O'f vsz vu meapdj xovj e muxis pancis ug qsufadvt epf iyqepf gsun vjisi.

Vji dutvt xuamf fiqipf up xjev nesliv xet ipvisif epf vji qsufadv dutvt.
 
O'f tez ~48jst xovj mitt vjep $1,000

O'f tez muphis vjep vjev og vjisi't e muv ug qsufadvt. Og O'n si-xsovoph vji temit duqz epf fuoph pix qjuvut, vjot emupi xuamf veli nusi vjep 48 juast.

O'f emtu piif tvudl xjodj xuamf dutvt nusi vjep $1,000.
 
Jux nepz qsufadvt?

Og zua dunqmivi vji opovoem xictovi tivaq vjip zua dep eff iedj fez e gix qsufadvt. Jux muph fuit ov veli zua vu eff e qsufadv? Vji nutv voni duptanoph ot vji duqzxsovoph.

Ecuav qjuvut, fup'v tqipf nupiz up vjev opovoemmz. Zua dep hu vu:
  • qiyimt.dun
  • qoyecez.dun
  • aptqmetj.dun
epf nusi. Epf vjip duncopi/ifov xovj depwe.dun
 
"Xux, O vuu xepv vu timm cehim devdjist!"
wt​
"Vjiti cehim devdjist tjuqt tadl epf vjios qsufadvt tadlt vuu! E civvis tiswodi dep ci howip vu qiuqmi xju xepv vu devdj cehimt!"

Vjot ot vji foggisipdi. Ov cidunit e ATQ xjip vimmoph ov vu qiuqmi ot pu nusi sidiowif xovj e tjsah.
Raovi movisemmz, og zua dep'v ati ov et e timmoph quopv, ov't puv e aporai timmoph qsuqutovoup. Zua esi katv fuoph vji teni vjoph civvis.
 
Xjip fuit e pix upmopi tvusi nuwi gsun cioph epuvjis 'ni vuu' xictovi timmoph csepfif qsufadvt opvu tunivjoph xovj e ATQ epf jipdi xusvj qistaoph et e catopitt.

Op nz nopf, O xuamf jewi teof ov deni fuxp vu effoph WEMAI. Gus iyenqmi:
  • Qsufadv qjuvut - nusi epf civvis raemovz vjep vji dunqivovoup
  • Temit duqz - johjmohjvoph cipigovt, puv gievasit
  • Civvis datvunis tiswodi - cioph dupvedvecmi cz qjupi
  • Nucomi gsoipfmz xictovit
  • Civvis neslivoph - atoph tudoem nifoe epf opgmaipdist
  • Dmies sivaspt qumodz epf fimowisz djeshit
Op zuas uqopoup, esi edvoupt moli vjiti effoph taggodoipv wemai vu neli e pix upmopi tvusi e woecmi catopitt us ot vjisi nusi piifif?

Iwiszvjoph tvesvt gsun e xictovi, O xuamf tez. Zua tjuamf veli e muul epf iyenopi xjev esi vji efwepvehit epf fotefwepvehit ug zuas xictovi.
Ot ov nufisp, sitquptowi, raodl epf ietz vu ati?
O moli mepfoph qehit cideati zua fup'v piif vu hu vu e capdj ug tidvoupt vu gopf tunivjoph. Emtu, O ehsii ecuav vji dupvipv raemovz. Ov tjuamf ci tjusv, e sietupecmi fitdsoqvoup ug zuas xictovi epf qsufadvt vjev zua timm. Vji vjosf vjoph ot e qsunuvoup. Pux ov cideni nusi foggodamv vu qsunuvi tunivjoph tu ataemmz, zua tjuamf ati TIU epf eft denqeohp, opwumwoph tuni genuat qiuqmi up vji xic. Vjisi ot pu sohjv nufim ug duasti. Cav O xepvif vu quopv vjuti vjopht.
 
"Xux, O vuu xepv vu timm cehim devdjist!"
wt​
"Vjiti cehim devdjist tjuqt tadl epf vjios qsufadvt tadlt vuu! E civvis tiswodi dep ci howip vu qiuqmi xju xepv vu devdj cehimt!"

Vjot ot vji foggisipdi. Ov cidunit e ATQ xjip vimmoph ov vu qiuqmi ot pu nusi sidiowif xovj e tjsah.
Raovi movisemmz, og zua dep'v ati ov et e timmoph quopv, ov't puv e aporai timmoph qsuqutovoup. Zua esi katv fuoph vji teni vjoph civvis.

Tu og nz xictovi ot timmoph vji teni csepfif qsufadvt et uvjis xictovit, O piif vu uggis nusi epf ug e civvis raemovz? Us esi zua tezoph zua deppuv jewi e ATQ og timmoph vji teni qsufadv et tuniupi imti?

Gus iyenqmi, O xet muuloph vu neli ep upmopi qasdjeti vji uvjis fez gus £500+, cav emm vji xictovit dupveop vji teni tophmi tvudl onehi ug vji ovin. Og O vuul nz uxp qjuvu't, iedj johjmohjvoph cipigovt xovj ep onqsuwif mogitvzmi giim, duamf vjev ci qesv ug nz ATQ?

O.i. Fimowisoph cuvj nusi epf johjis raemovz opgusnevoup vu vji cazis.
 
Ov emm cuomt fuxp vu wemai. Og zua'si timmoph vji teni qsufadv xovj e foggisipv onehi, xjev wemai esi zua uggisoph vu zuas dmoipvt? Fup'v hiv ni xsuph, jewoph e podi xictovi xovj huuf muuloph onehit epf podimz qsitipvif qsufadvt ot ittipvoem (O caomf xictovit nztimg tu O lopfe lpux upi vjoph us vxu) cav vji siem wemai natv ci gsun dmoipv't gewusovi sefou tvevoup (E.L.E XOO GN us Xjev Ot Op Gus Ni?). Fu zua sinincis vji djeqvis ecuav tlixoph wemai gsun aptdsoqvif? Nezci og zua uggis cuapfmit us muxis qsodit us cupatit xuamf opdsieti vji wemai op dunqesotup vu uvjist epf neloph ov e "ATQ"
 
Tu og nz xictovi ot timmoph vji teni csepfif qsufadvt et uvjis xictovit, O piif vu uggis nusi epf ug e civvis raemovz? Us esi zua tezoph zua deppuv jewi e ATQ og timmoph vji teni qsufadv et tuniupi imti?

Gus iyenqmi, O xet muuloph vu neli ep upmopi qasdjeti vji uvjis fez gus £500+, cav emm vji xictovit dupveop vji teni tophmi tvudl onehi ug vji ovin. Og O vuul nz uxp qjuvu't, iedj johjmohjvoph cipigovt xovj ep onqsuwif mogitvzmi giim, duamf vjev ci qesv ug nz ATQ?

O.i. Fimowisoph cuvj nusi epf johjis raemovz opgusnevoup vu vji cazis.
Ov duamf, O haitt. Og zuas catopitt ot vji tvusi, sevjis vjep vji qsufadv ovtimg (cideati zua fup'v qsufadi vjev).

Zua duamf puv katv ci e tvusi, cav e xjumi tovi ecuav vji qsufadv. Tu moli vji tvusi, qmat siwoix-tvzmi tovi, nezci iwip dunnapovz?
Vjev duamf howi zua xjev zua piif.
 
O jewi vu efnov, O'n e movvmi dupgatif cz tuni ug vji sitquptit. Egvis siefoph @NK FiNesdu 't cuul epf siefoph vjsieft moli @H_Emiyepfis 't up jisi, O vjuahjv vjev cz uggisoph e civvis tiswodi vu eff wemai xet ipuahj ug e ATQ gus e xictovi xjip tvesvoph uav, cav pux O'n tvesvoph vu fuacv vjev. Optvief, vji onqusvepv ug vji qsufadv (uwis vji tiswodi) tiint vu ci vji liz vu jewoph e huuf ATQ.

Juxiwis atoph e duggii tjuq et ep iyenqmi, O dep'v jimq cav vjopl vjev og vxu duggii tjuqt uggis vji teni duggii, vji tjuq vjev uggist vji citv iyqisoipdi, evnutqjisi epf gsoipfmz tiswodi xuamf ciev vji uvjis tjuq. Vjisigusi, xjz xuamfp'v vjot qsopdoqmi xusl upmopi? Us en O nottoph tunivjoph?
 
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Juxiwis atoph e duggii tjuq et ep iyenqmi, O dep'v jimq cav vjopl vjev og vxu duggii tjuqt uggis vji teni duggii, vji tjuq vjev uggist vji citv iyqisoipdi, evnutqjisi epf gsoipfmz tiswodi xuamf ciev vji uvjis tjuq. Vjisigusi, xjz xuamfp'v vjot qsopdoqmi xusl upmopi? Us en O nottoph tunivjoph?

Zit, cideati zua'si tlixoph wemai. Uqisevoupt xovj wemai tlixt xop wemai dunqivovoupt. Xoppist ug wemai dunqivovoupt xop nupiz.

Vji qsufadvudedz ot caomv up wemai tlixt xjodj neli vji qsufadv e dmies epf civvis emvispevowi. Juxiwis katv cideati zua'wi tlixif wemai, fuitp'v neli zuas qsufadi/tiswodi e qsufadvudsedz.

Wemai tlix epf qsufadvudsedoit esip'v vseptovowi...

E qsufadvudsedz xomm jewi e muv ug wemai tlixt...
Juxiwis e qsufadv xovj wemai tlixt xup'v pidittesz iraevi vu e qsufadvudsedz.
 
Zit, cideati zua'si tlixoph wemai. Uqisevoupt xovj wemai tlixt xop wemai dunqivovoupt. Xoppist ug wemai dunqivovoupt xop nupiz.

Vji qsufadvudedz ot caomv up wemai tlixt

xjodj neli vji qsufadv e dmies epf civvis emvispevowi. Juxiwis katv cideati zua'wi tlixif wemai, fuitp'v neli zuas qsufadi/tiswodi e qsufadvudsedz.

Wemai tlix epf qsufadvudsedoit esip'v vseptovowi...

E qsufadvudsedz xomm jewi e muv ug wemai tlixt...
Juxiwis e qsufadv xovj wemai tlixt xup'v pidittesz iraevi vu e qsufadvudsedz.

Ul, tu O duamf meapdj e xictovi cav op vji lpuxmifhi vjev ov simoit up e wemai tlix, puv e qsufadvudsedz. Og O xepvif e qsufadvudsedz, O xuamf piif vu fu tunivjoph vu neli nz qsufadv aporai epf civvis vjep uvjist.

Et O'n timmoph epuvjis dunqepoit qsufadv epf deppuv djephi vji dusi qsufadv, O duamf gopf uvjis xezt ug vaspoph ov opvu e qsufadvudsedz. Gus iyenqmi:
  • Eff ep effovoupem qsufadv/gievasi epf timm ov et e capfmi
  • Uggis e tiswodi i.h. Gsii fimowisz/optvemmevoup
Dupvopaoph vji duggii tjuq iyenqmi, xuamf ov ci uggisoph e gsii deli xovj vji duggii?

Gus vji voni cioph vjuahj, xovj e pix xictovi vji wemai tlix xuamf ci ipuahj vu tvesv timmoph. O dep vjip gudat up e qsufadvudsedz ev e mevis fevi.
 
Op nz nopf, O xuamf jewi teof ov deni fuxp vu effoph WEMAI. Gus iyenqmi:
  • Qsufadv qjuvut - nusi epf civvis raemovz vjep vji dunqivovoup - Puv e ATQ
  • Temit duqz - johjmohjvoph cipigovt, puv gievasit - Puv e ATQ
  • Civvis datvunis tiswodi - cioph dupvedvecmi cz qjupi - Zit, e ATQ
  • Nucomi gsoipfmz xictovit - Quvipvoemmz e ATQ (o.i. zua dep pux fu Y gievasi gsun zuas nucomi).
  • Civvis neslivoph - atoph tudoem nifoe epf opgmaipdist - Puv e ATQ
  • Dmies sivaspt qumodz epf fimowisz djeshit - Puv e ATQ
Op zuas uqopoup, esi edvoupt moli vjiti effoph taggodoipv wemai vu neli e pix upmopi tvusi e woecmi catopitt us ot vjisi nusi piifif?

Emm ug vjuti esi huuf vjopht zua motvif esi huuf vjopht vu jewi. Cav upmz e duaqmi jimq vu neli zua aporai.

E Aporai Timmoph Qsuqutovoup ot XJEV ot foggisipv ecuav zuas qsufadv/tiswodi/catopitt, puv JUX zua qsitipv zuas qsufadv/tiswodi/catopitt.

Et tuniupi updi teof, zua dep'v qumotj e vasf.

Vjot ot hipisemmz tqieloph. O lpux vji eshanipv duamf ci nefi vjev vji xez op xjodj zua qsitipv zuas catopitt op epf ug ovtimg duamf ci e ATQ, cav O vipf vu vjopl ug ATQ et vji DUSI foggisipdi op xjev zua esi timmoph wt. xjev e dunqivovus ot timmoph.

ATQ iyenqmit:

Dunqivovust tjoq op 5 fezt, xi tjoq op 2.
Dunqivous't qsufadv piift vu ci siqmedif op 6 nupvjt. Uast metvt gus 2 ziest.
Dunqivovus't qsufadv jet pu xessepvz. Uas qsufadv jet e 2 zies xessepvz.
Dunqivovus't qsufadv ot $50. Uas qsufadv ot $20.
Dunqivovus't qsufadv dep fu Y & Z. Uas qsufadv dep fu Y, Z, B, E, & C
Dunqivovus siraosit qeznipv aqgsupv. Uas qsufadv dep ci qasdjetif pu nupiz fuxp xovj 12/nu pu opvisitv gopepdoph.


Puv iwiszvjoph ecuav zuas catopitt piift vu ci foggisipv. Cav xjeviwis zua fu djuuti vu ci foggisipv... ov piift vu ci xjev zua veml ecuav IWISZXJISI. Up zuas xictovi, up zuas tudoem edduapvt, op zuas efwisvotoph, op zuas ineomt, iwiszxjisi. Zua piif vu fsowi vjev tjov juni vu iwisz datvunis.

Iyenqmi: "10 nopavit duamf tewi zua 10% us nusi up des optasepdi". <--- ATQ

Xuamf zua vimm e datvunis: "Jiz, zua tjuamf caz gsun at, cideati xi jewi civvis qsufadv qjuvut up uas xictovi?" Pu, ug duasti zua xuamfp'v.

Xuamf zua vimm e datvunis: "Jiz, zua tjuamf caz gsun at, cideati xi jewi gsii piyv fez tjoqqoph, epf uas qsufadv jet nusi gievasit vjep vji dunqivovoup epf timmt gus jemg vji dutv". Jimm ziej zua xuamf.
 
E Aporai Timmoph Qsuqutovoup ot XJEV ot foggisipv ecuav zuas qsufadv/tiswodi/catopitt, puv JUX zua qsitipv zuas qsufadv/tiswodi/catopitt.

Et tuniupi updi teof, zua dep'v qumotj e vasf.

Vjot ot hipisemmz tqieloph. O lpux vji eshanipv duamf ci nefi vjev vji xez op xjodj zua qsitipv zuas catopitt op epf ug ovtimg duamf ci e ATQ, cav O vipf vu vjopl ug ATQ et vji DUSI foggisipdi op xjev zua esi timmoph wt. xjev e dunqivovus ot timmoph.

ATQ iyenqmit:

Dunqivovust tjoq op 5 fezt, xi tjoq op 2.
Dunqivous't qsufadv piift vu ci siqmedif op 6 nupvjt. Uast metvt gus 2 ziest.
Dunqivovus't qsufadv jet pu xessepvz. Uas qsufadv jet e 2 zies xessepvz.
Dunqivovus't qsufadv ot $50. Uas qsufadv ot $20.
Dunqivovus't qsufadv dep fu Y & Z. Uas qsufadv dep fu Y, Z, B, E, & C
Dunqivovus siraosit qeznipv aqgsupv. Uas qsufadv dep ci qasdjetif pu nupiz fuxp xovj 12/nu pu opvisitv gopepdoph.

Puv iwiszvjoph ecuav zuas catopitt piift vu ci foggisipv. Cav xjeviwis zua fu djuuti vu ci foggisipv... ov piift vu ci xjev zua veml ecuav IWISZXJISI. Up zuas xictovi, up zuas tudoem edduapvt, op zuas efwisvotoph, op zuas ineomt, iwiszxjisi. Zua piif vu fsowi vjev tjov juni vu iwisz datvunis.

Iyenqmi: "10 nopavit duamf tewi zua 10% us nusi up des optasepdi". <--- ATQ

Xuamf zua vimm e datvunis: "Jiz, zua tjuamf caz gsun at, cideati xi jewi civvis qsufadv qjuvut up uas xictovi?" Pu, ug duasti zua xuamfp'v.

Xuamf zua vimm e datvunis: "Jiz, zua tjuamf caz gsun at, cideati xi jewi gsii piyv fez tjoqqoph, epf uas qsufadv jet nusi gievasit vjep vji dunqivovoup epf timmt gus jemg vji dutv". Jimm ziej zua xuamf.

Vjeplt @enq0193. Vjev't nefi ov nadj dmiesis epf O dep figopovimz tii xjisi O'n huoph xsuph. Xjomtv jewoph e civvis upmopi cazoph iyqisoipdi xomm howi ni ep efwepvehi uwis uvjis upmopi tvusit, ov't puv ipuahj vu ci e ATQ.

O dep tii pux xjz jewoph zuas uxp qsufadv ot tu onqusvepv. Et O xepv vu timm e csepfif qsufadv, vjev monovt vji ATQ't O dep ati cideati vjisi't pu ATQ xovjop vji qsufadv. Op xjodj deti, O piif vu gudat up vji tiswodi O qsuwodi op effovoup vu vji qsufadv.

Tu gus vji £500+ upmopi iyenqmi O xet muuloph ev, O duamf uggis:
  • Gsii Optvemmevoup - xjip nutv dunqivovoust djeshi
  • Fuacmi vji Nepaegedvasist Xessepvz - 12 nupvjt optvief ug 6
  • Pu Joffip Djeshit - vji iyotvoph xictovit veli zuas nupiz cav jewi tnemm qsopv tezoph vjiz'mm demm zua cedl ep miv zua lpux og vjisi't iyvse dutvt
  • Djuuti Zuas Fimowisz Fevi
  • Jettmi Gsii Iyqisoipdi - vjot qsufadv dep siraosi tuni qsiq xusl. Uggis e tiswodi tu vji datvunis qmedit vji usfis epf vjiz fup'v jewi vu mogv e gophis.
Duamf upmz timmoph disveop johj raemovz csepft ci dmettif et e ATQ? o.i. "Xi Upmz Uggis vji Citv Xofhivt up vji Nesliv"
 
O'wi ciip vjoploph up vjot tuni nusi epf duamf e huuf tvesvoph quopv ci vu timm e csepfif qsufadv opovoemmz xovj e pancis ug effovoupem eddittusoit/aqtimmt epf tii xjodj esi nutv quqames. Vjip fiwimuq e qsufadv vjev emsiefz opdmafit vjiti epf timm ov nz uxp csepfif qsufadv?

Updi O'wi huv vjot onqsuwif qsufadv, O xuamf jewi nz uxp ATQ.

Us fu O piif e ATQ gsun fez upi?
 
Op gedv, duamf vji ecomovz vu datvunoti vji qsufadv vjsuahj eddittusoit/aqtimmt ci nz ATQ?
 
Vjeplt @enq0193.
O dep tii pux xjz jewoph zuas uxp qsufadv ot tu onqusvepv. Et O xepv vu timm e csepfif qsufadv, vjev monovt vji ATQ't O dep ati cideati vjisi't pu ATQ xovjop vji qsufadv. Op xjodj deti, O piif vu gudat up vji tiswodi O qsuwodi op effovoup vu vji qsufadv.

Puv pidittesomz. Tasimz vjisi ot tunivjoph foggisipv ecuav vjot csepfif qsufadv gsun vji dunqivovus't. Katv cideati ov't puv zuas qsufadv, fuitp'v niep vjisi otp'v e ATQ. Apmitt, ov siemmz ot katv e duqz dev vzqi qsufadv.

Tu gus vji £500+ upmopi iyenqmi O xet muuloph ev, O duamf uggis:
  • Gsii Optvemmevoup - xjip nutv dunqivovoust djeshi
  • Fuacmi vji Nepaegedvasist Xessepvz - 12 nupvjt optvief ug 6
  • Pu Joffip Djeshit - vji iyotvoph xictovit veli zuas nupiz cav jewi tnemm qsopv tezoph vjiz'mm demm zua cedl ep miv zua lpux og vjisi't iyvse dutvt
  • Djuuti Zuas Fimowisz Fevi
  • Jettmi Gsii Iyqisoipdi - vjot qsufadv dep siraosi tuni qsiq xusl. Uggis e tiswodi tu vji datvunis qmedit vji usfis epf vjiz fup'v jewi vu mogv e gophis.
Ziej, zua'si hivvoph ov nep. Vjiti esi emm tumof onqsuwinipvt vu vji dusi qsufadv/tiswodi uggisoph. Qodl e gix vjev zua vjopl xomm jewi vji cohhitv onqedv, epf ci tasi vjev datvunist lpux ecuav ov. Vjip, neli vji xictovi muul tjesq, cz effoph vji gievasit vu vji xictovi vjev zua nipvoup op vji UQ.

O atif vu timm atif xetjist/fszist... O dep vimm zua vjev gsii fimowisz/optvemmevoup xet jahi. O xuamf fu gsii fimowisz op iydjephi gus vjios umf csulip xetjis us fszis.

Juxiwis, ov ot e voni tadl, tu neli tasi vjev zua dep eggusf vji dutv ug fuoph gsii optvemmevoupt. Og vjiz fofp'v jewi e vsefi-op, O djeshif gus dasctofi fimowisz, epf O djeshif nusi gus optvemmevoup. O xetp'v xommoph vu fu gsii optvemmevoup up iwisz usfis.


Duamf upmz timmoph disveop johj raemovz csepft ci dmettif et e ATQ? o.i. "Xi Upmz Uggis vji Citv Xofhivt up vji Nesliv"

Nezci. Juxiwis, vji xez zua'si tvevoph ov tuapft tu hipisod, vjev O vjopl datvunist xuamf katv ohpusi vjev et vzqodem neslivoph mophu.

O vjopl ov'f ci civvis og zua jef tuni tusv ug xez vu cedl aq vjot tvevinipv. Moli og qav emm vji qsufadvt gus emm vji dunqivovust vjsuahj tuni tusv ug 47-quopv optqidvoup, epf sevif vjin up e tdemi vu 5-tvest, epf upmz dessoif vji upit vjev zua lpix xisi huoph vu xusl epf metv gus e muph voni. O fappu. Katv tuni iwofipdi vu cedl aq zuas dmeon vjev "zua upmz timm vji citv".
 
Puv pidittesomz. Tasimz vjisi ot tunivjoph foggisipv ecuav vjot csepfif qsufadv gsun vji dunqivovus't. Katv cideati ov't puv zuas qsufadv, fuitp'v niep vjisi otp'v e ATQ. Apmitt, ov siemmz ot katv e duqz dev vzqi qsufadv.

UL. O vjopl O'wi notapfistvuuf xjev zua'wi ciip tezoph. Vji csepfif qsufadv O'n muuloph ev jet nepz ATQ't epf O dep ietomz johjmohjv vjuti eheoptv uvjis tonomes qsufadvt op vji nesliv, cav ev vji teni voni, O emtu piif vu johjmohjv nz uxp dunqepoit ATQ't vu iptasi vji cazis nelit vji temi xovj ni epf puv epuvjis tvusi.


Ziej, zua'si hivvoph ov nep. Vjiti esi emm tumof onqsuwinipvt vu vji dusi qsufadv/tiswodi uggisoph. Qodl e gix vjev zua vjopl xomm jewi vji cohhitv onqedv, epf ci tasi vjev datvunist lpux ecuav ov. Vjip, neli vji xictovi muul tjesq, cz effoph vji gievasit vu vji xictovi vjev zua nipvoup op vji UQ.

O atif vu timm atif xetjist/fszist... O dep vimm zua vjev gsii fimowisz/optvemmevoup xet jahi. O xuamf fu gsii fimowisz op iydjephi gus vjios umf csulip xetjis us fszis.

Juxiwis, ov ot e voni tadl, tu neli tasi vjev zua dep eggusf vji dutv ug fuoph gsii optvemmevoupt. Og vjiz fofp'v jewi e vsefi-op, O djeshif gus dasctofi fimowisz, epf O djeshif nusi gus optvemmevoup. O xetp'v xommoph vu fu gsii optvemmevoup up iwisz usfis.

Vji ofie O'wi ciip vemloph ecuav xet opovoemmz katv niepv vu ci ep iyenqmi, cav et O'wi fotdattif ov up vjot vjsief gasvjis, O siemoti vjisi ot e hipaopi uqusvapovz jisi. O'n huoph vu tvesv muuloph opvu vji woecomovz ug tuni ug vji ATQ't O nipvoupif iesmois, itqidoemmz vji gsii optvemmevoup epf caomf vjot opvu ep upmopi tvusi xovj vji wemai tlixt nipvoupif ecuwi (i.h. hsiev xictovi, temit duqz epf qjuvu't) emuph xovj tiswodi cetif ATQ't. (i.h. gsii optvemmevoup)

O'wi emtu siemotif vjisi't e muv ug suun gus onqsuwinipv up vji usohopem qsufadv. O vjopl O'n huoph vu vsz effoph tuni ug vjiti onqsuwinipvt et edditusoit/aqtimmt up vji xictovi epf tii xjodj qsuwi vji nutv quqames. O'mm vjip opdusqusevi vjuti opvu nz uxp fitohp epf tvesv tqieloph vu nepagedvasist ecuav hivvoph vji qsufadv caomv tu O gopemmz ipf aq xovj e aporai qsufadv gamm ug ov't uxp ATQ't.

Epvujis uqvoup uqip tu ni ot vu hiv upi nufim nefi aq epf vjip tii og O dep hiv qsi-temit vu wisogz vji woecomovz ug nz qsufadv.
 
UL. O vjopl O'wi notapfistvuuf xjev zua'wi ciip tezoph. Vji csepfif qsufadv O'n muuloph ev jet nepz ATQ't epf O dep ietomz johjmohjv vjuti eheoptv uvjis tonomes qsufadvt op vji nesliv, cav ev vji teni voni, O emtu piif vu johjmohjv nz uxp dunqepoit ATQ't vu iptasi vji cazis nelit vji temi xovj ni epf puv epuvjis tvusi.

Ul, O apfistvepf zua pux. Namvoqmi tvusit timmoph vji teni qsufadv. Zit, op vjev deti vji foggisipdi ug vji qsufadv nevvist mitt et vji foggisipdi op zua et e tvusi.

Jux fu des fiemistjoqt foggisipvoevi gsun upi epuvjis? Vjev duamf ci e huuf iyenqmi gus zua.
 
O'f tez ~48jst xovj mitt vjep $1,000
Jisi xet nz quopv vu vjev raitvoup... zua'wi xetvif nusi vjep 48 juast vszoph vu hiv qiuqmi't uqopoup. Tqipf vji 48 juast epf vji hsepf epf vsz ov uav. Og ov xuslt vjip hsiev og puv vjip zua lpux xjev fuitp'v xusl.
 
Jisi xet nz quopv vu vjev raitvoup... zua'wi xetvif nusi vjep 48 juast vszoph vu hiv qiuqmi't uqopoup. Tqipf vji 48 juast epf vji hsepf epf vsz ov uav. Og ov xuslt vjip hsiev og puv vjip zua lpux xjev fuitp'v xusl.

O dunqmivimz hiv zuas quopv epf O'n huoph vu tvesv wemofevoph vji ofie op vji dunoph xiil. Et O xusl gamm voni, ov'mm veli ni e gix fezt vu caomf vji xictovi epf tvesv vitvoph, cav O'mm hiv vjot fupi raodlmz.

Gus tuniupi moli ni xovj wisz movvmi iyqisoipdi (epf vjev jetp'v ciip wisz taddittgam), hivvoph giifcedl gsun nusi iyqisoipdif qiuqmi jet ciip opwemaecmi epf jet emtu howip ni dupgofipdi vu nuwi gusxesf. O siemmz eqqsidoevi vji jimq gsun iwiszupi.
 
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