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**Nightlife Entertainment Company HELP**

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Tyler Moll

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Joined
Jun 7, 2016
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User Power: 33%
Hello everyone,

First forum post but I am a college student in the midst of launching a multi-faceted promotion, event planning, and market consulting company for bars and nightclubs. Our primary demographic is college students, we are in a college town that has very little promoting aspects to give college students the best deals and events of the night. We plan to market the night through E-Flyers on social media, printed flyers posted around campus, and word of mouth. We will work with the bar establishment to reach new levels of revenue through capacity increases and strategic drink deals. Promoting is one of the largest aspects of the business but we do plan to host events and work with the bar/nightclubs to create themed nights and different weekly drink deals to always have the customers feeling like every night is a new night (because lets be real some college students get bored with going to the same club every Saturday night).

So, if anyone has experience with this PLEASE I could use all the help.

Couple questions:
What are ways to create revenue within the company? What deals should I work out with the bar establishment to ensure we benefit too?
Do I need to purchase a General Liability (GI) Insurance since I will be hosting events?
How do I take-over the market quickly?

Most importantly this is my first company, I would like to know how to make money within the company? I don't want to set up a meeting with a manager, ask for a ridiculous price floor and be shot down everywhere I go. Say a bar makes average $6,000 on a Saturday night, would charging 10-20% of revenue above that average be a feasible price?

Thank you.
 
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