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A friend and I had a conversation today. He runs an eCommerce herbal store, and I am in the process of learning the licensing game, thanks to Vigilante's thread.
During our conversation, he said he wished there was a way, other then SEO, to promote his product. I asked him if he had thought of doing an endorsement deal. He paused for a second, and said 'no, I haven't, what a great idea!' I then proceeded to tell him about my intentions to license products with celebrities, and get them into retail.
He said I was "lucky" to have been in negotiations with celebrities at all. "WTF!" I said in my head. Lucky?! I picked up the phone, and called an agency, whom I did not know, and offered them money. Supposedly, this is 'luck'. I literally cold called this place.
Some people may believe in luck, and in some cases I can see why. In this instance, I don't think luck applies. I used info that was readily available, and some common sense, to get where I wanted to go. In other words I learned part of a process. A few minutes with my old friend Google, and a quick phone call got me in motion. No luck involved.
I guess the majority of people think that these types of things are impossible. Everybody I have told my journey to, all have the same "you talked to a celebrity's agent" reaction? The funniest part about it, is calling the agent is the easy part! I suppose Mark Cuban is lucky, and fell backwards into becoming a billionaire as well.
All this to say, the next time somebody tells you, that you are 'lucky', when you've become successful, remember that 'luck' didn't force you to wake up, bust a$$, and sacrifice, to make things happen.
During our conversation, he said he wished there was a way, other then SEO, to promote his product. I asked him if he had thought of doing an endorsement deal. He paused for a second, and said 'no, I haven't, what a great idea!' I then proceeded to tell him about my intentions to license products with celebrities, and get them into retail.
He said I was "lucky" to have been in negotiations with celebrities at all. "WTF!" I said in my head. Lucky?! I picked up the phone, and called an agency, whom I did not know, and offered them money. Supposedly, this is 'luck'. I literally cold called this place.
Some people may believe in luck, and in some cases I can see why. In this instance, I don't think luck applies. I used info that was readily available, and some common sense, to get where I wanted to go. In other words I learned part of a process. A few minutes with my old friend Google, and a quick phone call got me in motion. No luck involved.
I guess the majority of people think that these types of things are impossible. Everybody I have told my journey to, all have the same "you talked to a celebrity's agent" reaction? The funniest part about it, is calling the agent is the easy part! I suppose Mark Cuban is lucky, and fell backwards into becoming a billionaire as well.
All this to say, the next time somebody tells you, that you are 'lucky', when you've become successful, remember that 'luck' didn't force you to wake up, bust a$$, and sacrifice, to make things happen.
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