My day job has been in sales for over 8 years now. Jumping from company to company, industry to industry. Both b2b & b2c, inside and outside. I am burning out chasing pay plans and selling for someone else.
My goal is to master copywriting and utilize it as a driving force for all of my current & future slowlane & fastlane projects.
Being in sales I am able to grasp a lot of the concepts of basic copywriting. Its fascinating to read about sales techniques I have been taught and personally discovered over the years but had no idea why they worked. The psychology of sales is most interesting.
I am not very interested in writing copy that is designed to only grab attention and maintain a brands place in the consumer's mind. I am interested in closing sales. Yes, direct response.
Here is my book list which were recommended to me by copywriters and etc. marketing pros:
If anyone can add or subtract a book or course from this list please let me know and provide a reason why.
I intend to eventually post book reviews with important take aways from each book I read.
I understand I need to not just read but write so I will be writing for a number of projects I am juggling which most require good copy to work. Someone suggested that I pick up some fivvr gigs as practice.
I am sure some of you out there have been through this same learning phase. Any tips are greatly appreciated. I hope I can meet some like minded people here and really bring to life the learning process.
Thanks for reading. Now talk to me. lol
My goal is to master copywriting and utilize it as a driving force for all of my current & future slowlane & fastlane projects.
Being in sales I am able to grasp a lot of the concepts of basic copywriting. Its fascinating to read about sales techniques I have been taught and personally discovered over the years but had no idea why they worked. The psychology of sales is most interesting.
I am not very interested in writing copy that is designed to only grab attention and maintain a brands place in the consumer's mind. I am interested in closing sales. Yes, direct response.
Here is my book list which were recommended to me by copywriters and etc. marketing pros:
- Kick-a$$ Copywriting Secrets of a Marketing Rebel - completed (great)
- This book will teach you to write better - completed (sucked)
- Direct mail copy that sells! - currently reading (damn good so far)
- Copyblogger.com free ebook series - currently reading (good so far)
- Tested Advertising Methods
- The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful...
- Advertising secrets of the written word
- Break though advertising
- Words That Work: It's Not What You Say, It's What People Hear
- Ogilvy on Advertising
- My Life in Advertising and Scientific Advertising
- How to Write a Good Advertisement
- Persuasive Online Copywriting: How to Take Your Words to the Bank
- The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
If anyone can add or subtract a book or course from this list please let me know and provide a reason why.
I intend to eventually post book reviews with important take aways from each book I read.
I understand I need to not just read but write so I will be writing for a number of projects I am juggling which most require good copy to work. Someone suggested that I pick up some fivvr gigs as practice.
I am sure some of you out there have been through this same learning phase. Any tips are greatly appreciated. I hope I can meet some like minded people here and really bring to life the learning process.
Thanks for reading. Now talk to me. lol
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